{"id":1036,"date":"2020-04-11T11:00:16","date_gmt":"2020-04-11T10:00:16","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=1036"},"modified":"2023-11-13T11:08:18","modified_gmt":"2023-11-13T10:08:18","slug":"3-conseils-essentiels-pour-inspirer-confiance-a-ses-clients","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/3-conseils-essentiels-pour-inspirer-confiance-a-ses-clients\/","title":{"rendered":"3 conseils essentiels pour inspirer confiance \u00e0 ses clients"},"content":{"rendered":"<p>G\u00e9n\u00e9ralement, les relations commerciales saines et durables sont bas\u00e9es sur une confiance mutuelle entre les deux parties, acheteur et vendeur. Cependant notre soci\u00e9t\u00e9 \u00e9volue, et il est de plus en plus courant d\u2019avoir des \u00e9changes commerciaux et des n\u00e9gociations via des plateformes freelances comme ComeUp par exemple. Il est important d&rsquo;inspirer confiance \u00e0 ses clients, rapidement.<\/p>\n<p>Sur le web, il est crucial de compenser le manque de proximit\u00e9 entre l\u2019acheteur et le vendeur et de ne pas se contenter d\u2019un \u00ab\u00a0service minimum\u00a0\u00bb en mati\u00e8re de relation client :\u00a0<a href=\"https:\/\/wemakewebsites.com\/blog\/50-ecommerce-statistics-that-every-merchant-should-know\" target=\"_blank\" rel=\"nofollow noopener\">89 % des internautes<\/a>\u00a0d\u00e9clarent avoir d\u00e9j\u00e0 arr\u00eat\u00e9 d\u2019acheter sur un site e-commerce \u00e0 cause d\u2019un mauvais service client.<\/p>\n<p>Il est alors imp\u00e9ratif pour les vendeurs (ou professionnels) de s\u2019adapter \u00e0 ces \u00e9volutions et de toujours inspirer confiance \u00e0 leurs prospects, et ce, d\u00e8s les premi\u00e8res secondes d\u2019\u00e9change, afin de garantir de bonnes ventes.<\/p>\n<p>Il est vrai qu\u2019il n\u2019est pas toujours \u00e9vident d\u2019\u00e9tablir un climat de confiance avec son client, surtout quand la vente se d\u00e9roule sur Internet.<\/p>\n<p>Dans un premier temps, en tant que vendeur, il est conseill\u00e9 de \u00ab\u00a0faire bonne impression\u00a0\u00bb tout de suite aupr\u00e8s du client, mais comment proc\u00e9der si notre prospect est derri\u00e8re un \u00e9cran\u00a0? Comment vais-je lui inspirer confiance\u00a0? Pourquoi me choisirait-il\u00a0moi plut\u00f4t qu\u2019un autre?<\/p>\n<p>Voici 3 conseils que j\u2019applique sur ComeUp avec mes prospects et clients\u00a0:<\/p>\n<h2><strong>Conseil n\u00b01\u00a0: Les avis<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1037 aligncenter\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image1-300x245.png\" alt=\"avis clients\" width=\"300\" height=\"245\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image1-300x245.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image1.png 545w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Inspirer confiance \u00e0 ses clients passe \u00e9videmment par les avis\u00a0! C\u2019est un \u00e9l\u00e9ment \u00e0 ne surtout pas n\u00e9gliger sur la toile.<\/p>\n<p>\u00c0 l\u2019heure actuelle, 87\u00a0% des internautes Fran\u00e7ais ach\u00e8tent en ligne. Et, quatre internautes sur cinq consultent les avis avant un achat.<\/p>\n<p>En effet, le Barom\u00e8tre SoLocal publi\u00e9 en janvier 2018 mentionne que\u00a0pr\u00e8s de 80% des consommateurs fran\u00e7ais consultent les avis clients en ligne avant de prendre une d\u00e9cision d\u2019achat. Et 88% avouent \u00eatre influenc\u00e9s par les avis clients consult\u00e9s, dans leur d\u00e9cision d\u2019achat.<\/p>\n<p>Vous l\u2019aurez compris, vous avez donc tout int\u00e9r\u00eat \u00e0 mettre en avant vos clients satisfaits et d\u2019encourager les commentaires, avis, t\u00e9moignages\u2026 Ce sont des leviers indispensables pour gagner la confiance de vos clients en ligne.<\/p>\n<p>Mais ce n\u2019est pas tout\u2026 Il faut \u00e9galement y r\u00e9pondre\u00a0! Que ce soit un avis positif comme n\u00e9gatif, il faut montrer que l\u2019on est r\u00e9actif et \u00e0 l\u2019\u00e9coute. Mais aussi, il faut vous expliquer en cas de commentaire n\u00e9gatif. Pensez \u00ab\u00a0e-r\u00e9putation\u00a0\u00bb\u00a0!<\/p>\n<p>L\u2019avis n\u00e9gatif devient positif \u00e0 partir du moment ou l\u2019on prend en consid\u00e9ration les m\u00e9contentements du client, et qu\u2019on lui r\u00e9pond.<\/p>\n<p>Vous avez la possibilit\u00e9 de <a href=\"https:\/\/comeup.com\/categorie\/community-management?utm_source=article&amp;utm_medium=blog&amp;utm_campaign=art110420confiance-clients\" target=\"_blank\" rel=\"noopener\">d\u00e9l\u00e9guer cette t\u00e2che chronophage \u00e0 un community manager<\/a>.<\/p>\n<h2><strong>Conseil n\u00b02\u00a0:\u00a0 La r\u00e9activit\u00e9<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1038 aligncenter\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image2-300x135.png\" alt=\"r\u00e9ponse client\" width=\"536\" height=\"241\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image2-300x135.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image2-768x346.png 768w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image2.png 1004w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><\/p>\n<p>Dans un monde connect\u00e9, les clients se renseignent un peu partout sur le web. Il est donc crucial de r\u00e9pondre \u00e0 leurs questionnements en temps r\u00e9el et d\u2019\u00eatre r\u00e9actif s\u2019ils ont le moindre doute. Cela les rassurer et de ce fait, vous gagnerez de plus en plus leur confiance. De plus, la r\u00e9activit\u00e9 vous garantira un avantage concurrentiel. Celle-ci est un super alli\u00e9 lorsqu\u2019il s\u2019agit d\u2019exp\u00e9rience client. Vous aurez m\u00eame la possibilit\u00e9 de sauver des ventes. Simplement en r\u00e9pondant rapidement \u00e0 un client sur le point de partir parce qu\u2019il n\u2019est pas conseill\u00e9 ou qu\u2019il ne trouve pas ce qu\u2019il cherche par exemple.<\/p>\n<h2><strong>Conseil n\u00b03\u00a0: Les d\u00e9lais de livraison<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1039 aligncenter\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/03\/Image3-300x185.png\" alt=\"d\u00e9lai client\" width=\"329\" height=\"203\" \/><\/p>\n<p><span style=\"font-size: 1.25rem;\">Lors d\u2019un achat r\u00e9alis\u00e9 par votre client, il est important de respecter les d\u00e9lais de livraison.<\/span><\/p>\n<p>En effet, sa confiance reste fragile jusqu\u2019au moment o\u00f9 il recevra son service \/ sa prestation.<\/p>\n<p>Si sa commande lui parvient dans les d\u00e9lais pr\u00e9vus, sa confiance sera alors renforc\u00e9e.<\/p>\n<p>En termes de commodit\u00e9, 86% des acheteurs privil\u00e9gient la rapidit\u00e9 et 83% s&rsquo;attendent \u00e0 b\u00e9n\u00e9ficier d&rsquo;une date de livraison garantie.<\/p>\n<p>Si vous maintenez le contact avec votre client et si vos commandes sont parfaitement livr\u00e9es en temps et en heure, vous augmenterez de fa\u00e7on exponentielle votre taux de fid\u00e9lit\u00e9 clients.<\/p>\n<p>Inspirer confiance \u00e0 ses clients est un processus qui s\u2019inscrit dans la dur\u00e9e.\u00a0Soyez vous-m\u00eame, soyez authentique, et surtout soyez transparent. Il peut arriver d\u2019avoir un retard dans la livraison d\u2019une commande. Mais avant tout, je vous conseille de pr\u00e9venir vos clients, ils l\u2019accepteront bien mieux ainsi.\u00a0De m\u00eame, n\u2019h\u00e9sitez pas \u00e0 les solliciter pour qu\u2019ils vous laisse un avis, ils en seront reconnaissants\u00a0!<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-2 maxbutton maxbutton-bouton-noir\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/comeup.com\/categorie\/gestion-clients?utm_source=blog&#038;utm_medium=article&#038;utm_campaign=art11042020clients\"><span class='mb-text'>Soigner votre relation clients<\/span><\/a><\/p>\n<p><a href=\"https:\/\/comeup.com\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=art11042020clients\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3086\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-300x67.png\" alt=\"Faites votre choix parmi des milliers de services sur ComeUp\" width=\"1039\" height=\"232\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-300x67.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-1024x229.png 1024w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-768x172.png 768w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1.png 1340w\" sizes=\"auto, (max-width: 1039px) 100vw, 1039px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00e9n\u00e9ralement, les relations commerciales saines et durables sont bas\u00e9es sur une confiance mutuelle entre les deux parties, acheteur et vendeur.&hellip;<\/p>\n","protected":false},"author":32,"featured_media":3161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[859,3],"tags":[38,213],"class_list":["post-1036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-vendeurs-comeup","category-business","tag-freelance","tag-gestion-clientele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 conseils pour inspirer confiance \u00e0 ses clients | Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Inspirer confiance \u00e0 ses clients c&#039;est essentiel pour b\u00e2tir une relation commerciale saine et durable. 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