{"id":1751,"date":"2020-11-28T11:00:24","date_gmt":"2020-11-28T10:00:24","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=1751"},"modified":"2023-11-13T10:51:20","modified_gmt":"2023-11-13T09:51:20","slug":"linteret-de-creer-des-evenements-en-ligne","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/","title":{"rendered":"L\u2019int\u00e9r\u00eat de cr\u00e9er des \u00e9v\u00e9nements en ligne"},"content":{"rendered":"

Avec la crise sanitaire, les \u00e9v\u00e9nements en ligne ont le vent en poupe. Meetups, workshops ou encore conf\u00e9rences : d\u00e9couvrez pourquoi il est important de continuer \u00e0 cr\u00e9er des \u00e9v\u00e9nements m\u00eame \u00e0 distance !<\/p>\n

Pourquoi opter pour le 100 % digital ?<\/h2>\n

Garder le contact avec votre communaut\u00e9<\/h3>\n

Il est important de garder le contact avec sa communaut\u00e9, et c\u2019est encore plus vrai dans ces p\u00e9riodes si sp\u00e9ciales. Vos clients et prospects vont utiliser le digital de fa\u00e7on plus importante en passant plus de temps sur Internet. Ils vont aussi \u00eatre sollicit\u00e9s par plus d\u2019entreprises et plus d\u2019informations. Il est donc important de garder le contact avec eux pour qu\u2019ils ne vous oublient pas. Mais il est surtout primordial de leur proposer du contenu dont ils se rappelleront. Une bonne raison de cr\u00e9er des \u00e9v\u00e9nements en ligne.<\/p>\n

Innover dans votre communication<\/h3>\n

Avec la crise sanitaire et le fait de ne pas pouvoir se regrouper et proposer des \u00e9v\u00e9nements physiques, il a fallu innover sans sa fa\u00e7on de cr\u00e9er de l\u2019\u00e9v\u00e9nementiel. Il est important d\u2019utiliser ces situations pour repousser ses limites et r\u00e9fl\u00e9chir \u00e0 de nouvelles mani\u00e8res de communiquer aupr\u00e8s de sa communaut\u00e9.
\nPas de salon pour les vignerons cette ann\u00e9e. Mais cela ne signifie pas pour autant qu\u2019ils ne peuvent pas toucher de nouveaux prospects. En s\u2019adaptant et en trouvant de nouvelles fa\u00e7ons de faire, c\u2019est possible. Et souvent, c\u2019est quand on n\u2019a pas le choix qu\u2019on devient le plus imaginatif !
\nAvec un peu d\u2019imagination, vous pouvez transformer cette restriction en v\u00e9ritable opportunit\u00e9.<\/p>\n

Gagner en visibilit\u00e9<\/h3>\n

N\u2019oubliez pas qu\u2019en ligne, vous pouvez toucher plus de personnes. Par exemple des personnes qui n’auraient pas particip\u00e9 \u00e0 votre \u00e9v\u00e9nement en physique par manque de temps, ou car \u00e9tant trop \u00e9loign\u00e9es g\u00e9ographiquement. Cette crise sanitaire a aussi mis en exergue la volont\u00e9 de nombreuses personnes \u00e0 gagner en comp\u00e9tences. Les \u00e9v\u00e9nements proposant des conf\u00e9rences sont une opportunit\u00e9 pour eux de d\u00e9couvrir de nouvelles choses, mais aussi de s\u2019\u00e9vader virtuellement ! Proposez-leur du contenu de qualit\u00e9, ou une exp\u00e9rience in\u00e9dite et d\u00e9passez les fronti\u00e8res.<\/p>\n

Rester dans le temps<\/h3>\n

Proposez une rediffusion de votre \u00e9v\u00e9nement disponible sur vos r\u00e9seaux sociaux ou votre cha\u00eene YouTube. Les gens pourront ainsi voir et revoir votre \u00e9v\u00e9nement qui perdurera ainsi dans le temps.<\/p>\n

Parce qu\u2019organiser un \u00e9v\u00e9nement en physique devient compliqu\u00e9<\/h3>\n

Face \u00e0 l\u2019incertitude due aux conditions sanitaires, il est beaucoup plus facile de tout faire en ligne. Cr\u00e9er des \u00e9v\u00e9nements en ligne vous \u00e9vitera de tout changer au dernier moment. Vous \u00eates ainsi s\u00fbr que votre \u00e9v\u00e9nement pourra avoir lieu comme vous l\u2019avez pr\u00e9vu.<\/p>\n

Nos conseils pour cr\u00e9er un \u00e9v\u00e9nement en ligne r\u00e9ussi<\/h2>\n

Pr\u00e9parer un programme bien ficel\u00e9<\/h3>\n

Ce n\u2019est pas parce qu\u2019on est en ligne qu\u2019il ne faut pas bien travailler son programme. Alors pas question de laisser place \u00e0 l\u2019improvisation, d\u00e9finissez des plages horaires pour vos intervenants et chacune de vos activit\u00e9s.<\/p>\n

Cela permet aux participants de s\u2019y retrouver, d\u2019\u00eatre devant leurs \u00e9crans lors des conf\u00e9rences qui les int\u00e9ressent et facilite aussi le replay !<\/p>\n

Avoir du bon mat\u00e9riel<\/h3>\n

Pour cr\u00e9er des \u00e9v\u00e9nements en ligne il faut avoir du bon mat\u00e9riel. Assurez-vous d\u2019avoir une cam\u00e9ra et un micro de qualit\u00e9\u2026 mais surtout une bonne connexion Wifi ! Pensez aussi \u00e0 v\u00e9rifier que le mat\u00e9riel de vos invit\u00e9s est de bonne qualit\u00e9. Rien ne vaut un petit test avant le jour J pour \u00e9viter les probl\u00e8mes techniques de derni\u00e8re minute et du stress inutile.<\/p>\n

Pr\u00e9voir des animations tout au long de la journ\u00e9e<\/h3>\n

Jeux concours, quiz, r\u00e9ponses aux commentaires de vos participants : ce sont autant de choses qui vous permettent d\u2019animer vos conf\u00e9rences, mais aussi le reste de la journ\u00e9e ! Faites participer vos spectateurs, ils seront ainsi plus enclins \u00e0 rester en ligne avec vous.
\nN\u2019oubliez pas qu\u2019en ligne, il faut essayer d\u2019\u00eatre encore plus proche et pr\u00e9sent pour votre communaut\u00e9.<\/p>\n

Communiquez en amont de votre \u00e9v\u00e9nement !<\/h3>\n

Ce n\u2019est pas parce que votre \u00e9v\u00e9nement a lieu en ligne que les internautes seront plus au courant. Il est important de parler de votre \u00e9v\u00e9nement. Car n\u2019oubliez pas que m\u00eame s\u2019il vous co\u00fbte moins cher \u00e0 organiser, il ne vous demande pas moins de temps ! Il m\u00e9rite d\u2019\u00eatre vu par le plus grand nombre, alors partagez l\u2019information sur les r\u00e9seaux sociaux, dans votre newsletter ou un article de blog d\u00e9di\u00e9.<\/p>\n

\"Faites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la crise sanitaire, les \u00e9v\u00e9nements en ligne ont le vent en poupe. Meetups, workshops ou encore conf\u00e9rences : d\u00e9couvrez…<\/p>\n","protected":false},"author":4,"featured_media":3220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[857,6,4],"tags":[50,46],"class_list":["post-1751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-clients-comeup","category-marketing-et-communication","category-web","tag-astuces","tag-community-management"],"yoast_head":"\nL\u2019int\u00e9r\u00eat de cr\u00e9er des \u00e9v\u00e9nements en ligne - Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Meetups, workshops ou encore conf\u00e9rences : d\u00e9couvrez pourquoi il est important de continuer \u00e0 cr\u00e9er des \u00e9v\u00e9nements en ligne !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019int\u00e9r\u00eat de cr\u00e9er des \u00e9v\u00e9nements en ligne - Experts ComeUp\" \/>\n<meta property=\"og:description\" content=\"Meetups, workshops ou encore conf\u00e9rences : d\u00e9couvrez pourquoi il est important de continuer \u00e0 cr\u00e9er des \u00e9v\u00e9nements en ligne !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Experts ComeUp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/comeupdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-28T10:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T09:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/08\/14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Am\u00e9lie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bycomeup\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Am\u00e9lie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/\"},\"author\":{\"name\":\"Am\u00e9lie\",\"@id\":\"https:\/\/comeup.com\/experts\/#\/schema\/person\/a4e4f14a3fb6ef64abdbe99271537063\"},\"headline\":\"L\u2019int\u00e9r\u00eat de cr\u00e9er des \u00e9v\u00e9nements en ligne\",\"datePublished\":\"2020-11-28T10:00:24+00:00\",\"dateModified\":\"2023-11-13T09:51:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/\"},\"wordCount\":816,\"publisher\":{\"@id\":\"https:\/\/comeup.com\/experts\/#organization\"},\"image\":{\"@id\":\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2020\/08\/14.jpg\",\"keywords\":[\"astuces\",\"Community management\"],\"articleSection\":[\"Articles pour les clients\",\"Marketing et communication\",\"Web\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/\",\"url\":\"https:\/\/comeup.com\/experts\/linteret-de-creer-des-evenements-en-ligne\/\",\"name\":\"L\u2019int\u00e9r\u00eat de cr\u00e9er des \u00e9v\u00e9nements en ligne - 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