{"id":1843,"date":"2021-02-20T11:00:53","date_gmt":"2021-02-20T10:00:53","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=1843"},"modified":"2023-11-13T10:47:44","modified_gmt":"2023-11-13T09:47:44","slug":"les-10-grandes-tendances-en-logo-design-en-2021","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/les-10-grandes-tendances-en-logo-design-en-2021\/","title":{"rendered":"Les 10 grandes tendances en logo design en 2021"},"content":{"rendered":"

Chaos et harmonie, minimalisme et police imposante\u2026 On s\u2019attend \u00e0 ce qu\u2019une grande vari\u00e9t\u00e9 de techniques de design excitantes fleurisse en 2021. Le cr\u00e9ateur de logo <\/span>Logaster<\/span><\/a> a list\u00e9 les plus grandes tendances en logo design pour l\u2019ann\u00e9e \u00e0 venir. Voyons cela !<\/span><\/p>\n

La simplicit\u00e9<\/span><\/h2>\n

Cette tendance persistante ne montre aucun signe de ralentissement en 2021. C\u2019est une bonne chose car nous ne sommes pas pr\u00eats de l\u2019abandonner ! Les entreprises utilisent de plus en plus d\u2019outils num\u00e9riques pour communiquer avec leur public. Ce changement n\u00e9cessite des graphiques simples et concis. Les designers mettent de c\u00f4t\u00e9 les motifs complexes et les polices exag\u00e9r\u00e9ment compliqu\u00e9es. Au lieu de cela, ils optent pour des designs minimalistes pouvant \u00eatre r\u00e9pliqu\u00e9s en plusieurs tailles et sur plusieurs supports.<\/span><\/p>\n

\"Tendance<\/p>\n

Les polices recherch\u00e9es<\/span><\/h2>\n

Si vous avez un logo bas\u00e9 sur du texte, n\u2019h\u00e9sitez pas \u00e0 utiliser des solutions typographiques originales pour mettre en avant la personnalit\u00e9 de votre entreprise. Une police personnalis\u00e9e et originale a la capacit\u00e9 de transformer enti\u00e8rement m\u00eame le plus obscur des logos. Quant \u00e0 votre public, il appr\u00e9ciera assur\u00e9ment votre typo inventive ! Au lieu de modifier votre ancienne police, ce serait plus simple d\u2019en cr\u00e9er une nouvelle. Il faut juste de l\u2019imagination ! R\u00e9fl\u00e9chissez \u00e0 quelle typo peut capturer l\u2019essence de votre marque de la fa\u00e7on la plus pr\u00e9cise. En m\u00eame temps, n\u2019oubliez pas que votre logo doit rester lisible et facile \u00e0 percevoir.<\/span><\/p>\n

\"Tendance<\/p>\n

Les d\u00e9grad\u00e9s<\/span><\/h2>\n

Les d\u00e9grad\u00e9s semblent avoir un potentiel in\u00e9puisable, et on ne pourrait pas s\u2019en r\u00e9jouir davantage ! Le d\u00e9grad\u00e9, c\u2019est quand on passe d\u2019une teinte \u00e0 l\u2019autre de la m\u00eame couleur avec une transition agr\u00e9able. C\u2019est comme cr\u00e9er une image 3D se d\u00e9marquant par son dynamisme et son \u00e9nergie. Astuce : veillez \u00e0 ce que toutes les nuances de couleurs sur votre logo aient un bon rendu apr\u00e8s impression.<\/span><\/p>\n

\"Tendance<\/p>\n

Les lettres disparaissantes<\/span><\/h2>\n

Un moyen infaillible d\u2019attirer l\u2019attention de votre public cible est de lui proposer une \u00e9nigme. Donnez \u00e0 votre cr\u00e9ation un effet mystifiant en supprimant une partie du mot, en utilisant des couleurs d\u00e9lav\u00e9es ou en laissant une ligne inachev\u00e9e. C\u2019est une technique astucieuse mais visuellement impactante. Si vous allez trop loin, vous risquez de vous retrouver avec un logo compl\u00e8tement illisible. Comme dans tout design, il est important en logo design de savoir quand s\u2019arr\u00eater.<\/span><\/p>\n

\"Tendance<\/p>\n

Les g\u00e9om\u00e9tries se chevauchant<\/span><\/h2>\n

Si vous avez une pr\u00e9f\u00e9rence pour les solutions de design os\u00e9es, vous adorerez cette tendance. Il y a plusieurs fa\u00e7ons de mettre en avant les formes g\u00e9om\u00e9triques de votre logo. Essayez diff\u00e9rentes options. Par exemple, vous pouvez faire en sorte que plusieurs \u00e9l\u00e9ments se chevauchent ou fusionnent partiellement. L\u2019empilage d\u2019\u00e9l\u00e9ments est un moyen infaillible d\u2019ajouter des couches \u00e0 votre cr\u00e9ation. Ce serait dommage de ne pas capitaliser sur cette tendance remarquable !<\/span><\/p>\n

\"Tendance<\/p>\n

L\u2019espace n\u00e9gatif<\/span><\/h2>\n

L\u2019espace n\u00e9gatif est un espace vide \u00e0 l\u2019int\u00e9rieur ou autour d\u2019un \u00e9l\u00e9ment graphique ou d\u2019une lettre. Cet espace libre peut faire des merveilles ! Vous pouvez vous en servir \u00e0 votre avantage en le chargeant de sens. C\u2019est impossible de ne pas s\u2019arr\u00eater sur un logo contenant une \u00e9nigme avec un espace n\u00e9gatif ! Cela hypnotise l\u2019observateur et lui donne envie de d\u00e9chiffrer tous les sens cach\u00e9s dans le design.\u00a0<\/span><\/p>\n

\"Tendance<\/p>\n

Les lignes fines<\/span><\/h2>\n

Imaginez un design dessin\u00e9 avec un crayon tr\u00e8s pointu. Les logos de ce type sont faits avec des lignes fines et pr\u00e9cises leur donnant un look \u00e9pur\u00e9. Cette tendance repose sur cela. Cette belle technique se base sur les polices sans-serif et la g\u00e9om\u00e9trie simple. Pas de lignes massives ni de motifs prononc\u00e9s. On obtient ainsi une cr\u00e9ation \u00e9l\u00e9gante et facile \u00e0 redimensionner, qui ressortira bien sur diff\u00e9rentes surfaces.<\/span><\/p>\n

\"Tendance<\/p>\n

Le chaos<\/span><\/h2>\n

En 2021, on peut tout faire. Ajoutez des formes g\u00e9om\u00e9triques \u00e0 tous vos designs ou mettez-les \u00e0 l\u2019envers. Il n\u2019y a aucune r\u00e8gle. Le chaos artistique est de retour en vogue ! Cette tendance est un excellent moyen de mettre en avant le c\u00f4t\u00e9 cr\u00e9atif de votre marque. Et comme toujours, utilisez ce chaos avec raison en veillant \u00e0 ce que votre embl\u00e8me reste facile \u00e0 lire.<\/span><\/p>\n

\"Tendance<\/p>\n

L\u2019\u00e9quilibre<\/span><\/h2>\n

Si vous cherchez une technique pour mettre en avant la nature solide et fiable de votre soci\u00e9t\u00e9, ne cherchez plus. Pour obtenir l\u2019effet d\u00e9sir\u00e9, utilisez des polices sans-serif et des agencement sym\u00e9triques. En plus de cela, vous pouvez vous aider d\u2019images simples et \u00e9pur\u00e9es.<\/span><\/p>\n

\"Tendance<\/p>\n

Les monogrammes<\/span><\/h2>\n

Les monogrammes sont de retour, mais cette fois les designers ont tendance \u00e0 renforcer cette technique forte avec de l\u2019espace n\u00e9gatif, des \u00e9l\u00e9ments empil\u00e9s et de la g\u00e9om\u00e9trie imposante. Avec des m\u00e9thodes aussi incroyables dans votre arsenal, vous avez toutes les chances de cr\u00e9er un v\u00e9ritable chef-d’\u0153uvre !<\/span><\/p>\n

\"Tendance<\/p>\n

Voil\u00e0 qui conclut notre aper\u00e7u rapide des 10 tendances de logo design auxquelles s\u2019attendre en 2021. Utilisez ces techniques expressives ou d\u2019autres pour cr\u00e9er un logo beau<\/a> et surtout lourd de sens dont tout le monde se souviendra !<\/span><\/p>\n

Trouver un designer<\/span><\/a><\/p>\n

\"Faites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chaos et harmonie, minimalisme et police imposante\u2026 On s\u2019attend \u00e0 ce qu\u2019une grande vari\u00e9t\u00e9 de techniques de design excitantes fleurisse…<\/p>\n","protected":false},"author":46,"featured_media":3232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[857,6],"tags":[733],"class_list":["post-1843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-clients-comeup","category-marketing-et-communication","tag-design"],"yoast_head":"\nLes 10 grandes tendances en logo design en 2021 - Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Dans cet article, vous d\u00e9couvrirez les 10 principales tendances de conception de logo pour 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comeup.com\/experts\/les-10-grandes-tendances-en-logo-design-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 10 grandes tendances en logo design en 2021 - 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