{"id":2149,"date":"2021-07-31T11:00:01","date_gmt":"2021-07-31T09:00:01","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=2149"},"modified":"2023-11-13T10:37:39","modified_gmt":"2023-11-13T09:37:39","slug":"communication-comment-bien-preparer-sa-rentree","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/communication-comment-bien-preparer-sa-rentree\/","title":{"rendered":"Communication : comment bien pr\u00e9parer sa rentr\u00e9e ?"},"content":{"rendered":"

Septembre est un moment de l\u2019ann\u00e9e bien particulier pour une entreprise. On pense directement \u00e0 la rentr\u00e9e scolaire mais c\u2019est aussi pour beaucoup la reprise de leur activit\u00e9. Mais ce n\u2019est pas seulement le retour sur les bancs de l\u2019\u00e9cole. En entreprise, c\u2019est souvent l\u00e0 qu\u2019on conna\u00eet un v\u00e9ritable pic. Mise \u00e0 plat des partenariats, mise en place de campagnes de publicit\u00e9 ou encore d\u00e9but de nouveaux projets. En bref, c\u2019est une p\u00e9riode assez charg\u00e9e.\u00a0<\/span><\/p>\n

Alors, pourquoi ne pas pr\u00e9parer votre communication d\u00e8s maintenant ? En effet, l\u2019\u00e9t\u00e9 est souvent une p\u00e9riode creuse pour bon nombre d\u2019entreprises. C\u2019est le moment parfait pour \u00eatre plus r\u00e9actif que vos concurrents. Et que peut-on faire au juste pour pr\u00e9parer sa strat\u00e9gie de communication pour la rentr\u00e9e ? On vous donne quelques conseils, et croyez-nous m\u00eame pendant les vacances il y a du travail !<\/span><\/p>\n

Mettre \u00e0 jour vos contenus<\/span><\/h2>\n

On a rarement le temps de mettre \u00e0 jour le contenu de son site web. Profitez de ce petit ralentissement estival pour faire les changements que vous repoussez en tant normal. Pourquoi ne pas cr\u00e9er une nouvelle charte graphique ou changer votre logo<\/a> ? De quoi faire peau neuve pour la reprise.\u00a0<\/span><\/p>\n

Vous avez un projet en d\u00e9veloppement ? Pr\u00e9parez votre communication ! Parler des nouveaut\u00e9s et projets de votre entreprise montre que vous vous renouvelez. Et cela donne confiance aux clients.\u00a0<\/span><\/p>\n

Revoyez les fiches de vos produits et services. Y\u2019en a-t-elles qui sont obsol\u00e8tes ? Avoir des fiches produits de qualit\u00e9 sur son site Internet fait partie int\u00e9grante d\u2019une bonne strat\u00e9gie marketing. C\u2019est aussi le moment de refaire vos flyers, cartes de visites et kak\u00e9monos !<\/span><\/p>\n

Chouchouter vos clients<\/span><\/h2>\n

Chouchouter ses clients est une action marketing qui porte ses fruits. N\u2019oubliez pas que la rentr\u00e9e est la p\u00e9riode o\u00f9 l\u2019on consomme le plus. Il faut en profiter pour envoyer un mail \u00e0 votre base de clients. Montrez-leur vos nouveaux produits et services. Pourquoi ne pas en profiter pour remercier vos clients fid\u00e8les en leur offrant des r\u00e9ductions ? Cela permettra de relancer votre activit\u00e9 et booster votre chiffre d\u2019affaires.<\/span><\/p>\n

Vous avez l\u2019habitude de participer \u00e0 des salons et autres \u00e9v\u00e9nements professionnels avec votre \u00e9quipe ? Pensez \u00e0 cr\u00e9er vos objets publicitaires d\u00e8s maintenant. De quoi avoir vos goodies pr\u00eats d\u00e8s la reprise des \u00e9v\u00e9nements.\u00a0<\/span><\/p>\n

Pour la rentr\u00e9e, pr\u00e9parez un jeu concours sur vos r\u00e9seaux sociaux. Une action de communication qui rencontre en g\u00e9n\u00e9ral un fort succ\u00e8s. Beaucoup d\u2019abonn\u00e9s sur les r\u00e9seaux en sont friands. C\u2019est parfait pour renforcer les liens avec votre communaut\u00e9 et accro\u00eetre votre visibilit\u00e9.<\/span><\/p>\n

Cr\u00e9er de nouveaux contenus<\/span><\/h2>\n

Des id\u00e9es de nouveaux contenus de qualit\u00e9 \u00e0 cr\u00e9er pour d\u00e9velopper votre visibilit\u00e9 sur Internet ? C\u2019est le moment parfait pour vous y mettre ! Lancez-vous dans la cr\u00e9ation de vid\u00e9os ou d\u2019infographies. Ces formats ludiques vous permettront de faire passer plus facilement vos messages et attireront plus de prospects. N\u2019oubliez pas qu\u2019il faut tout de m\u00eame qu\u2019ils aient une v\u00e9ritable valeur ajout\u00e9e. L\u2019\u00e9t\u00e9 est un moment de l\u2019ann\u00e9e calme, parfait lorsqu\u2019on veut cr\u00e9er de nouveaux contenus pour les r\u00e9seaux sociaux. Pourquoi ne pas vous avancer et pr\u00e9parer des articles d\u2019avance pour votre blog. C\u2019est un travail qui vous fera gagner un temps pr\u00e9cieux lorsque l\u2019activit\u00e9 de votre entreprise reprendra \u00e0 plein r\u00e9gime.<\/span><\/p>\n

N\u2019oubliez pas que la mise en place d\u2019une strat\u00e9gie social media efficace vous permettra de d\u00e9velopper la notori\u00e9t\u00e9 de votre entreprise sur Internet. Alors r\u00e9fl\u00e9chissez-y et n\u2019h\u00e9sitez pas \u00e0 vous lancer sur de nouveaux canaux de communication. Pourquoi ne pas vous inscrire sur un nouveau r\u00e9seau social pour parler de votre activit\u00e9 ? Cela multipliera vos chances d\u2019atteindre votre cible.<\/span><\/p>\n

Vous pouvez \u00e9galement utiliser un outil de gestion des r\u00e9seaux sociaux<\/a> pour g\u00e9rer efficacement votre contenu social media et gagner du temps quotidiennement dans votre strat\u00e9gie de communication sur les r\u00e9seaux sociaux.<\/p>\n

Prendre de bonnes r\u00e9solutions\u00a0<\/span><\/h2>\n

Oui, septembre c\u2019est un peu une nouvelle ann\u00e9e qui commence. C\u2019est donc le bon moment pour prendre de bonnes r\u00e9solutions et revoir son organisation. Si vous \u00eates community manager vous avez s\u00fbrement d\u00e9j\u00e0 abandonn\u00e9 le suivi de votre calendrier de publication sur les r\u00e9seaux sociaux. Il est grand temps pour votre \u00e9quipe de s\u2019y remettre, et de s\u2019y tenir !<\/span><\/p>\n

 <\/p>\n

Comme nous l\u2019avons \u00e9voqu\u00e9, l\u2019\u00e9t\u00e9 est souvent une p\u00e9riode plus calme en termes d\u2019activit\u00e9. La plupart de vos interlocuteurs sont d\u2019ailleurs s\u00fbrement en vacances. Alors, servez-vous en pour tout remettre \u00e0 plat et pr\u00e9parer vos actions marketing pour la fin de l\u2019ann\u00e9e sereinement. Vous ne savez pas par o\u00f9 commencer pour mener \u00e0 bien vos actions de communication ? D\u00e9couvrez notre s\u00e9lection de services pour aider votre entreprise \u00e0 bien pr\u00e9parer sa rentr\u00e9e<\/a> !<\/span><\/p>\n

Bien pr\u00e9parer sa rentr\u00e9e<\/span><\/a><\/p>\n

\"Faites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Septembre est un moment de l\u2019ann\u00e9e bien particulier pour une entreprise. On pense directement \u00e0 la rentr\u00e9e scolaire mais c\u2019est…<\/p>\n","protected":false},"author":4,"featured_media":3299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[859,6],"tags":[46,58],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-vendeurs-comeup","category-marketing-et-communication","tag-community-management","tag-relations-presse"],"yoast_head":"\nCommunication : bien pr\u00e9parer sa rentr\u00e9e | Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Pr\u00e9parer sa rentr\u00e9e se fait d\u00e8s l'\u00e9t\u00e9. 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