{"id":2569,"date":"2021-12-11T11:00:47","date_gmt":"2021-12-11T10:00:47","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=2569"},"modified":"2023-11-13T10:31:21","modified_gmt":"2023-11-13T09:31:21","slug":"limportance-de-soigner-linterface-de-son-site-web","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/limportance-de-soigner-linterface-de-son-site-web\/","title":{"rendered":"L’importance de soigner l’interface de son site-web"},"content":{"rendered":"
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Quand on cre\u0301e un site web, on ne prend pas toujours le temps de soigner son design. Pourtant, l\u2019interface visuelle d\u2019un site est primordiale, et ceci pour 4 raisons que l\u2019on va voir ensemble.\u00a0Dans cet article, nous allons voir ensemble ce qu\u2019est le webdesign, et pourquoi c\u2019est si important d\u2019accorder de l\u2019importance au design de son site.<\/p>\n

C\u2019est quoi le webdesign ?<\/h2>\n

Le webdesign, ou design graphique, est l\u2019ensemble des actions qu\u2019un webdesigner va mettre en place sur un site web pour ame\u0301liorer son ergonomie, sa lisibilite\u0301 et sa beaute\u0301 (me\u0302me si ce dernier point est plus subjectif, il reste important) !<\/p>\n

Diffe\u0301rents outils peuvent permettre d\u2019obtenir une belle interface web<\/a>. Pour un site WordPress, des constructeurs de pages comme Elementor ou Divi facilitent la vie des webdesigners, et permettent aux proprie\u0301taires de site d\u2019avoir le site de leur re\u0302ve rapidement.<\/p>\n

4 raisons d\u2019avoir un beau design pour son site<\/h2>\n

Travailler son design, c\u2019est bien. Mais c\u2019est mieux de savoir pourquoi, n\u2019est-ce pas ? Alors voici 4 raisons de soigner l\u2019interface de son site web.<\/p>\n

E\u0302tre adapte\u0301 a\u0300 toutes les tailles d\u2019e\u0301cran<\/h3>\n

Ce n\u2019est pas un secret, le pourcentage de recherches via mobiles et tablettes augmente d\u2019anne\u0301e en anne\u0301e. Le design responsive, c\u2019est-a\u0300-dire l\u2019adaptabilite\u0301 d\u2019un site selon la taille des e\u0301crans, est donc de plus en plus importante pour les moteurs de recherche comme Google.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Une bonne interface doit s\u2019adapter en fonction de la taille de l\u2019e\u0301cran de l\u2019utilisateur. Qu\u2019il soit sur son te\u0301le\u0301phone portable, sur sa tablette ou sur son ordinateur, le site web doit e\u0302tre lisible et simple a\u0300 utiliser.<\/p>\n

Inspirer la confiance envers ses visiteurs<\/h3>\n

Quand un visiteur arrive sur votre site, il doit tout de suite avoir confiance. Par exemple, si une interface donne l\u2019impression que le site n\u2019a pas e\u0301te\u0301 mise a\u0300 jour depuis 15 ans, on aura l\u2019impression que le contenu que l\u2019on trouvera sur le site est obsole\u0300te. De me\u0302me, si des pop-up s\u2019affichent partout de\u0300s qu\u2019on arrive sur la page, on aura juste envie de quitter le site.<\/p>\n

Et il faut savoir que Google prend en compte le taux de rebond dans son algorithme. Le taux de rebond, c\u2019est le pourcentage de visiteurs qui quittent un site apre\u0300s avoir vu une seule page. Donc, pour avoir un bon re\u0301fe\u0301rencement, vous devez faire en sorte que les gens qui partent pas trop rapidement de votre site Internet.<\/p>\n

Offrir une bonne expe\u0301rience utilisateur<\/h3>\n

Si un site vous offre une bonne expe\u0301rience utilisateur, vous voudrez y revenir. Et a\u0300 l\u2019inverse, si l\u2019expe\u0301rience sur le site est mauvaise, vous n\u2019y retournerez sans doute jamais. En quelques secondes, votre visiteur saura s\u2019il veut rester sur le site. Mais vous devez aussi optimiser la navigation sur votre site pour que l\u2019internaute trouve toujours ce qu\u2019il cherche.<\/p>\n

Les webdesigners se forment constamment pour connai\u0302tre les dernie\u0300res tendances en matie\u0300re d\u2019interfaces web, mais sans chercher a\u0300 re\u0301inventer la roue. Parce que l\u2019erreur quand on de\u0301bute dans le webdesign est de vouloir a\u0300 tout prix e\u0302tre original. On peut en effet chercher a\u0300 cre\u0301er un joli design, mais la navigation doit e\u0302tre familie\u0300re et e\u0301vidente pour les visiteurs.<\/p>\n

Avoir des appels a\u0300 l\u2019action efficaces<\/h3>\n

Et la quatrie\u0300me raison de soigner son interface web, c\u2019est d\u2019avoir des appels a\u0300 l\u2019action efficaces. Sur une page, il ne doit y avoir qu\u2019un ou deux appels a\u0300 l\u2019action. Parce que si une page clignote de partout, le visiteur ne sera pas conduit vers une action pre\u0301cise. Un bon webdesign est un webdesign ou\u0300 on invite nos visiteurs a\u0300 re\u0301aliser une action.<\/p>\n

Il peut s\u2019agir d\u2019une inscription, d\u2019une commande ou d\u2019un commentaire par exemple. Mais dans tous les cas, l\u2019appel a\u0300 l\u2019action doit e\u0302tre e\u0301vident et visible. S\u2019il ne l\u2019est pas, c\u2019est qu\u2019il faut retravailler son interface… c\u0327a tombe bien, vous trouverez un expert pour cette mission sur ComeUp<\/a> !<\/p>\n

\"Faites<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Quand on cre\u0301e un site web, on ne prend pas toujours le temps de soigner son design. 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