{"id":2646,"date":"2022-02-12T11:00:23","date_gmt":"2022-02-12T10:00:23","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=2646"},"modified":"2023-11-13T10:29:24","modified_gmt":"2023-11-13T09:29:24","slug":"comment-augmenter-son-taux-dengagement-sur-instagram","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/","title":{"rendered":"Comment augmenter son taux d\u2019engagement sur Instagram\u00a0?"},"content":{"rendered":"<p>Les r\u00e9seaux sociaux sont devenus d\u2019excellents outils indispensables pour la notori\u00e9t\u00e9 d\u2019une entreprise et de sa marque. Instagram est une plateforme sociale strat\u00e9gique qui a fait d\u00e9coller la notori\u00e9t\u00e9 de nombreuses marques. Avec plus d\u2019un milliard d\u2019utilisateurs r\u00e9partis dans le monde, Instagram est le r\u00e9seau id\u00e9al pour d\u00e9velopper son marketing et cibler efficacement un bon public. D\u00e9couvrez quelques actions pour augmenter votre taux d\u2019engagement sur Instagram.<\/p>\n<h2><b>Qu\u2019est-ce qu\u2019un bon taux d\u2019engagement\u00a0?<\/b><\/h2>\n<p>Lorsqu\u2019on est actif sur Instagram, le nombre d\u2019abonn\u00e9s augmente, et maintenir un haut niveau d\u2019engagement n\u2019est pas vraiment une t\u00e2che facile. Pourtant, c\u2019est une n\u00e9cessit\u00e9 pour gagner en visibilit\u00e9 et pour collaborer avec des annonceurs. Le taux d\u2019engagement est un outil permettant d\u2019\u00e9valuer plusieurs crit\u00e8res d\u2019un compte.<\/p>\n<h3>Un bon taux d\u2019engagement sur Instagram, c&rsquo;est quoi ?<\/h3>\n<p>Sur le r\u00e9seau social Instagram, le taux d\u2019engagement est l\u2019indicateur de performance par excellence faisant partie des principales m\u00e9triques de qualit\u00e9 d\u2019un compte. Il permet de mesurer les interactions et l\u2019engagement des utilisateurs ou des prospects vis-\u00e0-vis d\u2019une publication ou \u00e0 l\u2019\u00e9gard d\u2019une campagne publicitaire. C\u2019est notamment l\u2019outil qui aide \u00e0 d\u00e9terminer l\u2019existence ou non de faux abonn\u00e9s chez un influenceur.<\/p>\n<p>En 2021, le taux d&rsquo;engagement moyen \u00e9tait de 2,84 %, mais ce taux d\u00e9pend essentiellement du nombre d\u2019abonn\u00e9s. Ainsi, le bon taux d\u2019engagement de votre compte Instagram doit \u00eatre de :<\/p>\n<ul>\n<li>5,6 % pour les nano-influenceurs (moins de 5 000 d&rsquo;abonn\u00e9s).<\/li>\n<li>2,29 % pour les micro-influenceurs (entre 5 000 et 100 000 d&rsquo;abonn\u00e9s).<\/li>\n<li>2,05 % pour les macro-influenceurs (entre 100 000 et 1 000 000 d&rsquo;abonn\u00e9s).<\/li>\n<li>1,97 % pour les c\u00e9l\u00e9brit\u00e9s (plus de 1 000 000 d&rsquo;abonn\u00e9s).<\/li>\n<\/ul>\n<h3>Comment calculer son taux d\u2019engagement\u00a0?<\/h3>\n<p>Pour calculer le taux d\u2019engagement, on divise le nombre d\u2019interactions par port\u00e9e organique ou par nombre d\u2019abonn\u00e9s, et on multiplie le r\u00e9sultat par 100. Ce qui veut dire qu\u2019il est possible de calculer soit le taux d\u2019engagement par abonn\u00e9s ou le taux d\u2019engagement par personnes atteintes.<\/p>\n<p>En pratique, on peut \u00e9crire :<br \/>\n<strong>Taux d&rsquo;engagement<\/strong> = (likes + commentaires) \/ abonn\u00e9s (ou port\u00e9e organique) x 100.<\/p>\n<p>Tout cela fait d\u2019Instagram, le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 des influenceurs, g\u00e9n\u00e9rant le plus d\u2019engagement.<\/p>\n<h2><b>Le marketing d\u2019influence sur Instagram<\/b><\/h2>\n<p>Sachant que les utilisateurs du r\u00e9seau social Instagram sont jeunes (60 % ont moins de 30 ans), il importe d\u2019adopter un marketing g\u00e9n\u00e9rationnel qui segmente le public cible. La mise en place de ce type de marketing doit tenir compte les diff\u00e9rents indicateurs de participation d\u2019abord, et appliquer les techniques pr\u00e9vues pour augmenter le taux d\u2019engagement.<\/p>\n<h3>Faire des publications de bonne qualit\u00e9<\/h3>\n<p>Pour avoir un taux d\u2019engagement plus \u00e9lev\u00e9 et plus int\u00e9ressant, il faut d&rsquo;abord avoir un grand nombre de contacts sociaux. Il est important de <a href=\"https:\/\/comeup.com\/categorie\/instagram?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=art190222taux-engagement-Instagram\">proposer des publications de qualit\u00e9<\/a>, quitte \u00e0 en faire moins. Misez sur des publications bien soign\u00e9es, cr\u00e9atives et exclusives ! Le format est aussi un choix important.\u00a0Sur Instagram, optez pour des posts carrousels, des posts images ou vid\u00e9os. Mesurez ensuite, les r\u00e9actions de vos abonn\u00e9s et contacts.<\/p>\n<h3>Les indicateurs de participation<\/h3>\n<p>Sur les r\u00e9seaux sociaux, notamment sur Instagram, en plus de la qualit\u00e9 des publications, il importe de se concentrer sur les indicateurs de participation tels\u00a0que\u00a0:<\/p>\n<ul>\n<li>Les mentions \u00ab\u00a0j\u2019aime\u00a0\u00bb<\/li>\n<li>Les commentaires<\/li>\n<li>Le nombre de vues<\/li>\n<li>Les interactions<\/li>\n<li>Les clics<\/li>\n<\/ul>\n<p>Ce sont des indicateurs du succ\u00e8s d\u2019une campagne marketing. Cela vous donnera une id\u00e9e de l\u2019impact de vos publications.<\/p>\n<h3>Publier au meilleur moment<\/h3>\n<p>Par rapport \u00e0 la qualit\u00e9 de vos publications qui impacteront sur les r\u00e9actions de vos contacts, il est plus judicieux de publier r\u00e9guli\u00e8rement et au bon moment. Afin d\u2019obtenir un engagement instantan\u00e9, il est primordial d\u2019apprendre \u00e0 mieux conna\u00eetre les acteurs de votre secteur. Pour cela, il faut publier lorsque la communaut\u00e9 que vous souhaitez toucher est active sur Instagram. Commencez par tester les diff\u00e9rents moments de la journ\u00e9e et le week-end pour d\u00e9terminer le moment le plus propice \u00e0 la publication. D\u00e9terminez ensuite votre fr\u00e9quence de publication.<\/p>\n<h3>Utiliser les hashtags<\/h3>\n<p>C\u2019est <a href=\"https:\/\/comeup.com\/experts\/comment-utiliser-les-hashtags-efficacement-sur-instagram\/\">l\u2019un des meilleurs outils<\/a>, utilis\u00e9 par la majorit\u00e9 des grandes marques sur Instagram pour avoir un taux d\u2019engagement tr\u00e8s \u00e9lev\u00e9. Effectivement, lorsqu\u2019elles publient, ces marques utilisent des hashtags qui ne sont pas trop larges. Pour un taux d\u2019engagement atteignant son apog\u00e9e, le message doit contenir 9 hashtags avec une moyenne de 21 caract\u00e8res.<\/p>\n<h3>Promouvoir vos publications<\/h3>\n<p>Afin d\u2019obtenir plus de followers sur Instagram et pour augmenter votre taux d\u2019engagement, pensez \u00e0 promouvoir votre profil sur tous les canaux de distribution \u00e0 votre port\u00e9e. Cela consiste \u00e0\u00a0:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Ajouter un lien de suivi dans vos mails marketing.<\/li>\n<li>Utiliser vos autres profils de r\u00e9seaux sociaux (Facebook, YouTube, Twitter, WhatsApp, etc.).<\/li>\n<li>Identifier avec mod\u00e9ration pour \u00e9tendre la port\u00e9e de vos publications.<\/li>\n<li>Offrir des codes et des coupons de r\u00e9duction.<\/li>\n<li>Organiser un jeu-concours correspondant aux attentes de votre communaut\u00e9 et de votre public cible.<\/li>\n<li>Partager des informations sur vos posts Instagram et cr\u00e9er un blog sur vos th\u00e8mes.<\/li>\n<li>Ajouter des \u00e9mojis \u00e0 vos l\u00e9gendes pour inciter les engagements.<\/li>\n<\/ul>\n<h3>\u00catre plus r\u00e9actif et attentif aux clients<\/h3>\n<p>La meilleure option pour avoir une communaut\u00e9 engag\u00e9e est de montrer \u00e0 tous vos followers que vous \u00eates \u00e0 leur \u00e9coute. Engagez-vous et r\u00e9pondez \u00e0 leurs commentaires\u00a0: questions, compliments, remarques, avis, critiques, etc.<span class=\"Apple-converted-space\">\u00a0 <\/span>L\u2019important est de savoir valoriser les commentaires positifs et de tenir compte des commentaires n\u00e9gatifs sans qu\u2019ils n\u2019atteignent la notori\u00e9t\u00e9 de votre entreprise.<\/p>\n<p>Le r\u00e9seau social Instagram est un outil de strat\u00e9gie marketing pr\u00e9cieux qui m\u00e9rite d\u2019\u00eatre exploit\u00e9 et utilis\u00e9 correctement. En appliquant ces quelques conseils, votre taux d&rsquo;engagement sur Instagram augmentera \u00e0 coup s\u00fbr !<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-2 maxbutton maxbutton-bouton-noir\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/comeup.com\/categorie\/instagram?utm_source=blog&#038;utm_medium=article&#038;utm_campaign=art12022022instagram\"><span class='mb-text'>Am\u00e9liorer mon Instagram<\/span><\/a><\/p>\n<p><a href=\"https:\/\/comeup.com\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=art12022022instagram\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3086 aligncenter\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-300x67.png\" alt=\"Faites votre choix parmi des milliers de services sur ComeUp\" width=\"1043\" height=\"233\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-300x67.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-1024x229.png 1024w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-768x172.png 768w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1.png 1340w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9seaux sociaux sont devenus d\u2019excellents outils indispensables pour la notori\u00e9t\u00e9 d\u2019une entreprise et de sa marque. Instagram est une&hellip;<\/p>\n","protected":false},"author":6,"featured_media":3363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[857,7],"tags":[46],"class_list":["post-2646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-clients-comeup","category-reseaux-sociaux","tag-community-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmenter son taux d&#039;engagement sur Instagram | Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Instagram est le r\u00e9seau id\u00e9al pour d\u00e9velopper sa notori\u00e9t\u00e9. D\u00e9couvrez quelques actions pour augmenter votre taux d\u2019engagement sur Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmenter son taux d&#039;engagement sur Instagram | Experts ComeUp\" \/>\n<meta property=\"og:description\" content=\"Instagram est le r\u00e9seau id\u00e9al pour d\u00e9velopper sa notori\u00e9t\u00e9. D\u00e9couvrez quelques actions pour augmenter votre taux d\u2019engagement sur Instagram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Experts ComeUp\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-12T10:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T09:29:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2021\/10\/18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"KINIC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"KINIC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/\"},\"author\":{\"name\":\"KINIC\",\"@id\":\"https:\/\/comeup.com\/experts\/#\/schema\/person\/bdbd2b0d9649815ad5f619a77bf30677\"},\"headline\":\"Comment augmenter son taux d\u2019engagement sur Instagram\u00a0?\",\"datePublished\":\"2022-02-12T10:00:23+00:00\",\"dateModified\":\"2023-11-13T09:29:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\/\/comeup.com\/experts\/#organization\"},\"image\":{\"@id\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2021\/10\/18.jpg\",\"keywords\":[\"Community management\"],\"articleSection\":[\"Articles pour les clients\",\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/\",\"url\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/\",\"name\":\"Augmenter son taux d'engagement sur Instagram | Experts ComeUp\",\"isPartOf\":{\"@id\":\"https:\/\/comeup.com\/experts\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/comeup.com\/experts\/comment-augmenter-son-taux-dengagement-sur-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2021\/10\/18.jpg\",\"datePublished\":\"2022-02-12T10:00:23+00:00\",\"dateModified\":\"2023-11-13T09:29:24+00:00\",\"description\":\"Instagram est le r\u00e9seau id\u00e9al pour d\u00e9velopper sa notori\u00e9t\u00e9. 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