{"id":2690,"date":"2022-03-19T11:00:35","date_gmt":"2022-03-19T10:00:35","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=2690"},"modified":"2023-11-13T10:27:39","modified_gmt":"2023-11-13T09:27:39","slug":"pourquoi-investir-avant-detre-rentable","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/pourquoi-investir-avant-detre-rentable\/","title":{"rendered":"Pourquoi investir avant d\u2019\u00eatre rentable ?\u00a0"},"content":{"rendered":"

Faut-il investir avant d\u2019\u00eatre rentable ou plut\u00f4t attendre d’\u00eatre rentable pour investir ? Lorsqu\u2019on est entrepreneur, c\u2019est une question qu\u2019on se pose forc\u00e9ment. Et la r\u00e9ponse n\u2019est pas si facile ! C\u2019est vrai que, quand on se lance \u00e0 son compte, on ne sait d\u00e9j\u00e0 pas vraiment combien on va gagner. Alors savoir combien on peut investir, c\u2019est souvent un myst\u00e8re. Et puis, on fait attention \u00e0 ce qu\u2019on d\u00e9pense. On essaie d\u2019\u00eatre tr\u00e8s prudent, parfois m\u00eame trop prudent. Ce qui peut pousser \u00e0 louper des opportunit\u00e9s. Mais alors, quand investir et dans quoi ? On vous en dit plus sur le sujet.<\/p>\n

Investir par n\u00e9cessit\u00e9<\/b><\/h2>\n

En se lan\u00e7ant, un entrepreneur va faire face \u00e0 pas mal de d\u00e9penses, pas toujours pr\u00e9vues. De v\u00e9ritables investissements qu\u2019il sera n\u00e9cessaire de faire avant m\u00eame d\u2019avoir commenc\u00e9 son activit\u00e9.\u00a0<\/span><\/p>\n

C\u00f4t\u00e9 mat\u00e9riel, il faut pr\u00e9voir par exemple un ordinateur, un t\u00e9l\u00e9phone professionnel, une imprimante (ou un budget pour ses impressions), des logiciels. En effet, les logiciels de comptabilit\u00e9, de graphisme ou encore de r\u00e9f\u00e9rencement sont tout autant d\u2019outils dont vous pouvez avoir besoin selon votre activit\u00e9. Et l\u2019achat de ces licences repr\u00e9sente un co\u00fbt \u00e0 pr\u00e9voir !\u00a0<\/span><\/p>\n

Il y a d\u2019autres frais qu\u2019il faudra engager d\u00e8s le d\u00e9but : un abonnement Internet, des frais li\u00e9s \u00e0 l\u2019ouverture d\u2019un compte bancaire professionnel, la location d\u2019un bureau ou d\u2019une place de coworking. Ce sont des co\u00fbts de fonctionnement \u00e0 ne pas n\u00e9gliger et c\u2019est souvent de l\u2019argent \u00e0 avancer.\u00a0On peut donc voir cela comme un investissement.<\/span><\/p>\n

Que vous soyez rentable ou non il vous faudra aussi souscrire \u00e0 une mutuelle et \u00e0 une assurance de responsabilit\u00e9 civile. Pensez aussi \u00e0 mettre de c\u00f4t\u00e9 pour payer la cotisation fonci\u00e8re des entreprises qui varie en fonction de votre lieu de r\u00e9sidence et dont le montant n\u2019est pas index\u00e9 \u00e0 votre chiffre d\u2019affaire.<\/p>\n

Sur quoi investir quand on d\u00e9marre ?\u00a0<\/span><\/b><\/h2>\n

Quand on parle d\u2019investissement, cela ne se compte pas seulement en termes d\u2019argent. On parle aussi de temps.\u00a0<\/span><\/p>\n

Quand on d\u00e9marre, il est important de soigner son image et cela prend du temps ! Soigner ses images, optimiser ses textes, d\u00e9finir comment communiquer, \u00e0 quelle cible. Ce sont des choses qui prennent du temps et qui demandent une certaine expertise. Vous pouvez faire appel \u00e0 un autre freelance pour vous aider. Il existe aussi de nombreuses formations qui peuvent \u00eatre utiles quand on se lance \u00e0 son compte : SEO, communication, gestion de son entreprise.<\/p>\n

D’ailleurs, la formation est probablement l\u2019investissement le plus rentable que vous pourrez faire. En vous formant dans votre secteur d\u2019activit\u00e9, vous pouvez devenir un v\u00e9ritable expert et proposer des prestations avec une plus forte valeur ajout\u00e9e et donc des tarifs plus \u00e9lev\u00e9s. La formation quand on est auto-entrepreneur, \u00e7a donne quoi ? D\u00e9couvrez notre article sur le sujet<\/a>.<\/p>\n

Prendre des risques : jusqu’\u00e0 quel point ?\u00a0<\/span><\/b><\/h2>\n

Tout au long de votre vie de freelance, vous serez amen\u00e9 \u00e0 prendre des risques et \u00e0 investir sans toujours savoir combien cela va vous rapporter. Par exemple, quand vous faites de la publicit\u00e9, vous ne savez pas si cela va \u00eatre rentable. Il faut parfois se lancer, faire des tests \u00e0 petite \u00e9chelle puis si \u00e7a marche voir plus grand. Mais, une prise de risque aussi petite soit-elle est souvent n\u00e9cessaire pour avancer et faire passer son activit\u00e9 au niveau sup\u00e9rieur.<\/p>\n

Testez des offres, prenez du temps pour les d\u00e9velopper et communiquer dessus. Certaines ne fonctionneront pas, mais il ne faut pas voir cela comme un \u00e9chec. Tirez-en plut\u00f4t une le\u00e7on. Ce n\u2019est qu\u2019en \u00e9chouant qu\u2019on peut apprendre de ses erreurs et savoir ce qui ne fonctionne pas.\u00a0<\/span><\/p>\n

Attention cependant \u00e0 ne pas tout flamber et \u00e0 ne pas trop investir d\u2019un coup. Il faut savoir se cantonner \u00e0 de petits investissements pour booster son activit\u00e9. Faire de la publicit\u00e9 sur les r\u00e9seaux sociaux permettra s\u00fbrement d\u2019attirer plus de prospects. Ce n\u2019est pas pour \u00e7a qu\u2019il faut d\u00e9penser \u00e9norm\u00e9ment d\u2019argent dedans.\u00a0<\/span><\/p>\n

Tester des choses, c\u2019est bien. Mais, il faut savoir s\u2019arr\u00eater au bon moment. Vous souhaitez communiquer aupr\u00e8s d\u2019une nouvelle client\u00e8le ? Apr\u00e8s avoir pr\u00e9par\u00e9 votre communication, envoy\u00e9 des mails, des relances, si vous n’avez pas eu de r\u00e9ponse il est peut-\u00eatre temps d\u2019arr\u00eater. Le but n\u2019est pas de perdre trop de temps non plus, temps qui pourrait \u00eatre utilis\u00e9 dans le cadre d\u2019une prestation. Il est important de savoir quand s\u2019arr\u00eater dans l\u2019investissement, que ce soit en termes de temps ou d\u2019argent.\u00a0<\/span><\/p>\n

En bref, on veut souvent attendre d\u2019\u00eatre rentable pour investir. Mais, ce n\u2019est souvent qu\u2019en investissant qu\u2019on peut passer \u00e0 l\u2019\u00e9tape sup\u00e9rieure et booster son activit\u00e9. Devenir entrepreneur est d\u00e9j\u00e0 une grande prise de risque. C\u2019est la marche la plus importante \u00e0 d\u00e9passer. Alors, \u00e0 c\u00f4t\u00e9, d\u00e9penser quelques dizaines d\u2019euros pour des images ou des textes de ventes<\/a>, ce n\u2019est pas grand chose au final.<\/p>\n

\"D\u00e9couvrez<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Faut-il investir avant d\u2019\u00eatre rentable ou plut\u00f4t attendre d’\u00eatre rentable pour investir ? Lorsqu\u2019on est entrepreneur, c\u2019est une question qu\u2019on…<\/p>\n","protected":false},"author":52,"featured_media":3368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[859,5],"tags":[38],"class_list":["post-2690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-vendeurs-comeup","category-conseils-et-astuces","tag-freelance"],"yoast_head":"\nPourquoi investir avant d\u2019\u00eatre rentable ?\u00a0 | Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Faut-il investir avant d\u2019\u00eatre rentable ou plut\u00f4t attendre d\u2019y \u00eatre pour investir ? 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