{"id":3576,"date":"2023-04-15T11:00:20","date_gmt":"2023-04-15T09:00:20","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=3576"},"modified":"2023-11-14T09:20:23","modified_gmt":"2023-11-14T08:20:23","slug":"comment-ameliorer-lexperience-utilisateur-pour-booster-vos-ventes","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/comment-ameliorer-lexperience-utilisateur-pour-booster-vos-ventes\/","title":{"rendered":"Comment am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur pour booster vos ventes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vous avez analys\u00e9 les statistiques de votre site internet e-commerce et clairement, ce n\u2019est pas terrible. Si vous voulez booster vos ventes, nous n\u2019avez plus de temps \u00e0 perdre\u00a0! La solution\u00a0? Remettre l&rsquo;utilisateur au centre de toutes vos attentions. Donnez-lui envie de rester. Faites na\u00eetre en lui une irr\u00e9sistible envie d\u2019acheter. Un besoin de partager. Comment\u00a0? En vous occupant s\u00e9rieusement de l\u2019exp\u00e9rience utilisateur.\u00a0<\/span><span style=\"font-weight: 400;\">Et pour optimiser cette User eXperience (la fameuse UX), votre vigilance doit se porter sur\u00a06\u00a0facteurs primordiaux.\u00a0<\/span><\/p>\n<h2><b>Le comportement de vos visiteurs\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Plus vous connaissez votre cible, plus vous \u00eates en mesure de la satisfaire.\u00a0<\/span><\/p>\n<p><b>\u00c9tablir un persona <\/b><span style=\"font-weight: 400;\">d\u00e9taill\u00e9 constitue la base de toute bonne strat\u00e9gie. Mais <\/span><b>analyser le mindset <\/b><span style=\"font-weight: 400;\">de votre utilisateur type vous permet de lui offrir une exp\u00e9rience plus personnalis\u00e9e. Pour \u00e7a, vous devez prendre en compte son intention de recherche et le contexte de navigation. Vous \u00e9vitez ainsi les points de friction qui pourraient le perdre dans votre tunnel de conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rassurez-le tout au long de ce parcours. Mentions l\u00e9gales, hotline, chatbot, conditions g\u00e9n\u00e9rales de vente, sont autant d\u2019\u00e9l\u00e9ments de r\u00e9assurance n\u00e9cessaires pour convertir vos prospects en clients.\u00a0<\/span><\/p>\n<h2><b>La vitesse de chargement des pages\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">D\u2019apr\u00e8s l\u2019\u00e9tude <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ie\/Documents\/Consulting\/Milliseconds_Make_Millions_report.pdf\"><i><span style=\"font-weight: 400;\">Milliseconds make millions<\/span><\/i><\/a><span style=\"font-weight: 400;\">,<\/span><b> en r\u00e9duisant le temps de chargement de 0,1\u00a0seconde, vous augmentez le taux de conversion de\u00a08.4\u00a0% et le panier moyen de\u00a09.2\u00a0%<\/b><span style=\"font-weight: 400;\">. \u00c7a vaut vraiment la peine de faire quelques optimisations, non\u00a0?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez par exemple\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">choisir un bon h\u00e9bergeur\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">compresser ou redimensionner les images trop lourdes\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">privil\u00e9gier le format jpeg au format png\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">autoriser la mise en cache\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">limiter les plugins \u00e0 une vingtaine maximum\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ou encore all\u00e9ger les animations.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alors, ne perdez plus une seule milliseconde\u00a0!\u00a0<\/span><\/p>\n<h2><b>Le design de votre site<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bien s\u00fbr, votre site e-commerce doit \u00eatre esth\u00e9tique. Mais il doit surtout \u00eatre fonctionnel. En UX design, on dit que <\/span><b>toute page d\u2019un site bien con\u00e7u doit \u00eatre accessible en moins de\u00a02\u00a0clics<\/b><span style=\"font-weight: 400;\">. Et vous devez rendre son ergonomie agr\u00e9able depuis n\u2019importe quel navigateur.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ajoutez un logo cliquable, une barre de recherche ou encore la sauvegarde du panier et vous optimisez v\u00e9ritablement l\u2019exp\u00e9rience utilisateur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Autre point important\u00a0: le <\/span><b>site responsive<\/b><span style=\"font-weight: 400;\">. \u00c0 l\u2019heure o\u00f9 <\/span><a href=\"https:\/\/www.opinion-way.com\/fr\/sondage-d-opinion\/sondages-publies\/opinionway-pour-proximis-les-francais-et-le-commerce-sur-mobile-fevrier-2021\/viewdocument\/2519.html\"><span style=\"font-weight: 400;\">pr\u00e8s de la moiti\u00e9 des Fran\u00e7ais<\/span><\/a><span style=\"font-weight: 400;\"> utilise un smartphone pour effectuer <\/span><span style=\"font-weight: 400;\">leursses<\/span><span style=\"font-weight: 400;\"> achats en ligne, ce n\u2019est plus du tout une option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et savez-vous quel autre facteur n\u2019est plus une option\u00a0?<\/span><b> L\u2019accessibilit\u00e9<\/b><span style=\"font-weight: 400;\">. En innovant pour les personnes porteuses de handicap, vous pouvez faire une belle diff\u00e9rence.\u00a0<\/span><\/p>\n<h2><b>Un contenu de qualit\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Articles, images, vid\u00e9os, doivent permettre \u00e0 un utilisateur de trouver pr\u00e9cis\u00e9ment ce qu\u2019il est venu chercher. <\/span><b>Un seul mot d\u2019ordre\u00a0: la qualit\u00e9\u00a0!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 elle, vous boostez votre r\u00e9f\u00e9rencement naturel. Vous incitez votre visiteur \u00e0 rester sur votre site. Et vous le fid\u00e9lisez.<\/span><\/p>\n<h2><b>Des appels \u00e0 l&rsquo;action efficaces\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le Call To Action est un incontournable pour faire progresser votre cible dans le tunnel de conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il peut prendre de nombreuses formes\u00a0: inscription \u00e0 une newsletter ou \u00e0 un \u00e9v\u00e8nement, livre blanc, prise de rendez-vous, commentaires sur un produit, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces appels \u00e0 l\u2019action interviennent \u00e0 diff\u00e9rents moments du parcours de votre utilisateur, afin de le convertir en prospect, puis en client et m\u00eame en ambassadeur.\u00a0<\/span><\/p>\n<h2><b>La s\u00e9curit\u00e9\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">S\u00e9curit\u00e9 et simplicit\u00e9 ne font pas toujours bon m\u00e9nage. En particulier sur un site e-commerce. Bien s\u00fbr, une protection optimale est indispensable. Mais gardez en t\u00eate ces\u00a02\u00a0mots-cl\u00e9s\u00a0: <\/span><b>rassurer et simplifier<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9vitez donc les r\u00e8gles de mot de passe obscures ou les demandes d\u2019informations excessives. Et choisissez des innovations performantes\u00a0: avez-vous pens\u00e9 \u00e0 l\u2019authentification biom\u00e9trique\u00a0?<\/span><\/p>\n<h2><b>Une UX satisfaisante est une UX optimis\u00e9e r\u00e9guli\u00e8rement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En \u00e9tant vigilant sur ces 6 points, vous dopez votre taux de conversion. <\/span><span style=\"font-weight: 400;\">Mais n\u2019oubliez pas de vous tenir au courant. Surveillez votre concurrence.\u00a0<\/span><span style=\"font-weight: 400;\">Et innovez\u00a0! La r\u00e9alit\u00e9 augment\u00e9e et le Voice commerce font partie des solutions de demain\u2026\u00a0alors osez\u00a0!\u00a0<\/span><span style=\"font-weight: 400;\">Vos utilisateurs seront satisfaits et vos ventes en verront les effets.<\/span><\/p>\n<p><a href=\"https:\/\/comeup.com\/recherche?q=UX&amp;c=373&amp;utm_source=article&amp;utm_medium=blog&amp;utm_campaign=art150423UX\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3087\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-2-300x67.png\" alt=\"Retrouvez de nombreux professionnels sur ComeUp\" width=\"1169\" height=\"261\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-2-300x67.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-2-1024x229.png 1024w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-2-768x172.png 768w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-2.png 1340w\" sizes=\"auto, (max-width: 1169px) 100vw, 1169px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez analys\u00e9 les statistiques de votre site internet e-commerce et clairement, ce n\u2019est pas terrible. Si vous voulez booster&hellip;<\/p>\n","protected":false},"author":81,"featured_media":3579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[857,858,4],"tags":[50,845],"class_list":["post-3576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-clients-comeup","category-mp2","category-web","tag-astuces","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Am\u00e9liorer l&#039;UX d&#039;un site pour booster ses ventes | Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorer l&#039;UX de son site, c&#039;est remettre au centre l&#039;exp\u00e9rience utilisateur. 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