{"id":3662,"date":"2023-07-15T11:00:30","date_gmt":"2023-07-15T09:00:30","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=3662"},"modified":"2023-11-10T15:15:18","modified_gmt":"2023-11-10T14:15:18","slug":"les-astuces-pour-reussir-son-marketing-digital","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/les-astuces-pour-reussir-son-marketing-digital\/","title":{"rendered":"Les astuces pour r\u00e9ussir son marketing digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Depuis l\u2019explosion d\u2019Internet, le marketing digital ne cesse d&rsquo;\u00e9voluer, tout comme les technologies num\u00e9riques.\u00a0<\/span><span style=\"font-weight: 400;\">Vous vous sentez d\u00e9pass\u00e9 par tous ces changements ? Rien de plus normal !\u00a0<\/span><span style=\"font-weight: 400;\">Mais, pour vous, \u00e0 quoi sert le marketing digital ?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous avez conscience de l\u2019influence extraordinaire des r\u00e9seaux sociaux, d\u2019o\u00f9 l\u2019int\u00e9r\u00eat de votre visibilit\u00e9 et \u00eatre rep\u00e9r\u00e9 par les moteurs de recherche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cela, vous avez besoin d\u2019articles qui :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">plaisent<\/span><span style=\"font-weight: 400;\"> \u00e0 vos lecteurs,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les incitent<\/span><span style=\"font-weight: 400;\"> \u00e0 devenir clients,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les fid\u00e9lisent<\/span><span style=\"font-weight: 400;\"> pour qu\u2019ils parlent de vous autour d\u2019eux.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Afin d\u2019arriver \u00e0 ce but, inventez votre propre m\u00e9thode, mettez par \u00e9crit les actions principales. Comment y parvenir ?\u00a0<\/span><span style=\"font-weight: 400;\">D\u00e9couvrez des astuces simples pour devenir le premier r\u00e9sultat des recherches Google.<\/span><\/p>\n<h2><b>1) D\u00e9finissez un persona<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vous en avez s\u00fbrement un, il est la repr\u00e9sentation de votre client type.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00eame s\u2019il s\u2019agit d\u2019un client imaginaire, prenez le temps de bien l\u2019\u00e9tablir tel un portrait-robot. Vous pouvez en avoir plusieurs afin de d\u00e9finir chaque client cible.<br \/>\n<\/span><span style=\"font-weight: 400;\">Donnez-lui un nom, cela l\u2019humanisera.<br \/>\n<\/span><span style=\"font-weight: 400;\">Quel \u00e2ge a-t-il ? O\u00f9 vit-il ?<br \/>\n<\/span><span style=\"font-weight: 400;\">Est-il c\u00e9libataire ou mari\u00e9 ?<br \/>\n<\/span><span style=\"font-size: 1.25rem;\">Quel est son m\u00e9tier, ses passions ?<br \/>\n<\/span><span style=\"font-size: 1.25rem;\">Est-il introverti ou extraverti ?<br \/>\n<\/span><span style=\"font-size: 1.25rem;\">Ach\u00e8te-t-il souvent sur internet ? \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pensez \u00e0 toutes les questions possibles pour le cr\u00e9er et en faire votre client id\u00e9al.\u00a0<\/span><span style=\"font-weight: 400;\">Vous avez la possibilit\u00e9 de <a href=\"https:\/\/www.hubspot.fr\/make-my-persona\" target=\"_blank\" rel=\"noopener\">cr\u00e9er vos personas<\/a> sur certains sites.<\/span><\/p>\n<h2><b>2) Misez sur un contenu de qualit\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Maintenant que vous avez le profil de votre persona, vous pouvez int\u00e9resser vos lecteurs par des sujets passionnants. Les articles seront <\/span><b>optimis\u00e9s pour les moteurs de recherche<\/b><span style=\"font-weight: 400;\"> par le moyen de <\/span><b>mots-cl\u00e9s pertinents<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardez aussi le c\u00f4t\u00e9 technique : si votre site rame, les visiteurs s\u2019en iront tr\u00e8s vite. Non seulement, vous <\/span><span style=\"font-weight: 400;\">perdrez<\/span><span style=\"font-weight: 400;\"> peut-\u00eatre de pr\u00e9cieux clients, mais aussi la consid\u00e9ration de Google, qui renverra votre site en queue de peloton.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9finissez votre ligne \u00e9ditoriale : vous connaissez votre cible, adaptez vos articles \u00e0 votre audience.\u00a0<\/span><span style=\"font-weight: 400;\">Publier r\u00e9guli\u00e8rement accentuera votre visibilit\u00e9 sur le net.<\/span><\/p>\n<h2><b>3) Devenez un as des r\u00e9seaux sociaux<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pourquoi se montrer sur les r\u00e9seaux sociaux ?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous avez la possibilit\u00e9 de parler directement avec vos clients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous pouvez les remercier, r\u00e9pondre \u00e0 leurs commentaires.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous s\u00e9duirez des clients potentiels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous pouvez mettre des liens vers votre site web.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u2019apr\u00e8s une <a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\" target=\"_blank\" rel=\"noopener\">\u00e9tude de Qualtrics XM<\/a>,\u00a0<\/span><span style=\"font-weight: 400;\">93 % des <\/span><span style=\"font-weight: 400;\">clients<\/span> <span style=\"font-weight: 400;\">lisent les avis en ligne avant d\u2019acheter<\/span><span style=\"font-weight: 400;\">. Si vous avez de bons \u00e9changes avec vos <\/span><span style=\"font-weight: 400;\">clients<\/span><span style=\"font-weight: 400;\">, ils mettent des avis positifs en ligne. Cela vous apporte de la notori\u00e9t\u00e9 et des <\/span><span style=\"font-weight: 400;\">clients<\/span><span style=\"font-weight: 400;\"> potentiels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une pr\u00e9sence sur les r\u00e9seaux sociaux est aujourd&rsquo;hui essentiel. Mais il convient de choisir les bons, ceux adaptez \u00e0 votre cible. Ne multipliez pas votre pr\u00e9sence sur des r\u00e9seaux qui ne sont pas pertinents. Gardez \u00e0 l&rsquo;esprit que cela demande un certain investissement d&rsquo;\u00eatre pr\u00e9sent sur ces plateformes.<\/span><\/p>\n<h2><b>4) Agr\u00e9mentez votre site web<\/b><b style=\"font-size: 1.8em;\"><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les consommateurs ne sont pas de suite dans la phase : \u201ccommander\u201d. Pour y arriver, tout un processus s\u2019active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imaginez cette route invisible qu\u2019il doit emprunter :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un lecteur d\u00e9couvre votre site \u00e0 la suite d\u2019une recherche sur ses prochaines vacances en Andalousie.\u00a0<\/span><span style=\"font-weight: 400;\">L\u2019article qu\u2019il lit \u00e9voque les nombreux endroits \u00e0 visiter tout au long de son parcours. Les photos le font r\u00eaver. Vous lui proposez une offre all\u00e9chante.\u00a0<\/span><span style=\"font-weight: 400;\">Il clique sur un bouton pour connaitre la suite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, sa soif de savoir sera combl\u00e9e. Il recevra directement dans sa boite mail un lien vers des informations suppl\u00e9mentaires : le guide du parfait routard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voil\u00e0, un simple lecteur devient un client, car vos articles l\u2019ont emmen\u00e9 exactement l\u00e0 o\u00f9 il a d\u00e9cid\u00e9 d\u2019aller. Il se voit d\u00e9j\u00e0 se promener au bord de la mer, et gouter les plats typiques du pays.<\/span><\/p>\n<h2><strong>5) <\/strong><b>En pratique, proc\u00e9dez ainsi pour \u00eatre en t\u00eate<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayez une strat\u00e9gie \u00e9crite (la garder en m\u00e9moire peut vous faire oublier des \u00e9tapes).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez votre persona.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quantifiez vos objectifs :\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">le budget et le nombre d\u2019heures \u00e0 accorder au marketing digital,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">le temps pour atteindre le but fix\u00e9 (nombre de clients suppl\u00e9mentaires en six mois par exemple).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regardez les indicateurs (KPI) qui permettent de voir si votre strat\u00e9gie est la bonne, la modifier au besoin et l\u2019am\u00e9liorer en tenant compte des avis des clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 1.25rem;\">Besoin de plus d&rsquo;informations sur les KPI ? D\u00e9couvrez un <\/span><a style=\"font-size: 1.25rem;\" href=\"https:\/\/www.conversationnel.fr\/content-marketing\/strategie-digitale-kpi-importants\" target=\"_blank\" rel=\"noopener\">article sur le sujet<\/a><span style=\"font-size: 1.25rem;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voil\u00e0, vous avez entre vos mains toutes les astuces pour devenir un virtuose du marketing digital. Laissez-vous guider par les besoins de vos prospects, ils vous am\u00e8neront des id\u00e9es pour vos nouveaux articles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soyez inventif dans votre d\u00e9marche, \u00e9tonnez vos lecteurs !\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/comeup.com\/fr\/?utm_source=article&amp;utm_medium=blog&amp;utm_campaign=article150723marketing-digital\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3086\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-300x67.png\" alt=\"Faites votre choix parmi des milliers de services sur ComeUp\" width=\"1558\" height=\"349\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-300x67.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-1024x229.png 1024w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1-768x172.png 768w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2019\/04\/Baseline-Client-1.png 1340w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis l\u2019explosion d\u2019Internet, le marketing digital ne cesse d&rsquo;\u00e9voluer, tout comme les technologies num\u00e9riques.\u00a0Vous vous sentez d\u00e9pass\u00e9 par tous ces&hellip;<\/p>\n","protected":false},"author":91,"featured_media":3665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[857,6],"tags":[],"class_list":["post-3662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-clients-comeup","category-marketing-et-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les astuces pour r\u00e9ussir son marketing digital | Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Le marketing digital ne cesse d&#039;\u00e9voluer. 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