If your company has existed for a few years now, maybe you\u2019re not sure it\u2019s right for you to redesign your logo. Especially if you read our above point about brand loyalty and identity. But even the most iconic brands have had to redesign their logo at some point. Look at Amazon, Starbucks, or even Microsoft Word. These brands have all had multiple logo redesigns in their lifetime. Below, we gathered some reasons why it might be time for you to modernize your logo.<\/p>\n
1. Your logo looks and feels outdated<\/h3>\n
No matter how delighted you were about your original logo\u2019s design, times change, and so do trends. When you look back at the most popular logo designs 5 and 10 years ago, they are entirely different from today. The most popular typography today is certainly something else compared to before. There\u2019s nothing for a brand to look outdated. Your customers want to buy from companies that are relevant and stay up-to-date.<\/p>\n
Looking back at logos in the past, companies tended to overcomplicate logos. Just look at Apple\u2019s logo in 1976. It\u2019s so different from today\u2019s logo that it\u2019s hard to believe it\u2019s the same minimalistic company we know and enjoy today. Nowadays, logos are more simple and minimalistic than they were before, and that\u2019s why yours should be as well.<\/p>\n
2. Your logo isn\u2019t the best for modern media<\/h3>\n
If you got your logo designed a few years ago, it might not be the optimal format in today\u2019s day and age. Things move fast nowadays, and trends have changed significantly. That may be even truer for social media and websites. Just think of the rise in the use of mobile in the last 10\/20 years. Your logo may not be perfect for the media and platforms used today.<\/p>\n
3. Your logo no longer represents your company accurately<\/h3>\n
Just like people, companies change too. Look at Samsung in 1938 when they started as a grocery trading store. Today, Samsung is one of the biggest smartphone providers in the world. Whether it\u2019s the company’s values or even what the company does, your logo should be up-to-date to reflect these changes. Your logo should represent your company and what it offers, so keep updating it as your business grows.<\/p>\n
4. You had limited resources when you made your logo<\/h3>\n
Very often, when new companies or entrepreneurs start, they want a delightful logo but don\u2019t have the resources to get a logo that matches their expectations. Maybe you had a limited budget or didn\u2019t have enough money to hire a designer. Whatever it may be if your company has significantly grown. You should consider updating your logo now that you have the resources. You could even take it as an occasion to celebrate your company\u2019s success these last few years.<\/p>\n
5. You\u2019re shifting your focus or position in the market or rebranding<\/h3>\n
This point is one we know well personally. In 2013, we launched the first version of ComeUp under the name 5euros. But in 2022, we rebranded from 5euros to ComeUp. This decision was an easy one to make for our company as our company name no longer clearly represented what we were doing and made very little sense outside of Europe when we were gearing up to internationalize ComeUp. Today, our logo and brand name perfectly represent our goal to provide freelancers and small businesses with a solution that is truly suited to them to grow their business.<\/p>\n
Reasons why you should not refresh your logo<\/h3>\n
Now that we\u2019ve seen some reasons why you should consider refreshing your logo, we should mention why you should not update your logo.<\/p>\n
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- Your business is moving to a new place<\/li>\n
- Your business is trending and gaining momentum<\/li>\n
- You\u2019ve changed your logo recently<\/li>\n
- You had a change in management or proprietorship<\/li>\n<\/ul>\n
What you should consider when you Refresh your logo<\/h2>\n
If you decide to redesign your company’s logo, there are a few things to consider. The good thing is that it\u2019s not the first time you’re making a logo for your company. Take the time you need to ensure you get the best logo possible. If you prepare the redesign you\u2019re sure to be happy with the results and that everything goes smoothly.<\/p>\n
Make sure your new logo matches your Brand\u2019s identity<\/h3>\n
If your company has been around for some time, make sure that your new logo matches your brand identity so that it\u2019s not confusing for existing customers. Imagine if McDonald’s suddenly changed its colors to purple and pink. People identify McDonald’s with its famous yellow and red, so customers would be confused. If there are feelings connected to your brand\u2019s identity, make them come through with the new logo.<\/p>\n
If you have a large customer base, make sure your changes will not disorient them. Minor changes to make your logo look younger may be better than an entire redesign. It also depends on your customers, so get their feedback.<\/p>\n
If you want to entirely change things and move forward from your company\u2019s past identity, you can take more drastic measures in your logo redesign. If you think it\u2019s time for the company to take a new direction, there\u2019s no better way than by making significant changes. Make sure you survey your current customer\u2019s feelings about the topic. Survey your top customers and get them involved. It\u2019s better to get the opinion of some of your most loyal users so that your changes don\u2019t appear as a shock or disloyal to them.<\/p>\n
Design a logo that fits everywhere<\/h3>\n
As mentioned above, things move fast. Take that into consideration when you\u2019re designing your new logo. If you design a logo and only check that it looks good on your website, you might be surprised when you publish it to your social media profiles or other places. Consider that new placements may arise, so your logo needs to be adaptable. Imagine your logo everywhere to see if any cases would negatively impact its design.<\/p>\n
Communicate your changes to your users<\/h3>\n
Prepare a clear and well-established communication strategy around your new logo. You want to announce it to all your users. Mention it everywhere your users can see. Don\u2019t just do this as a last-minute thing. Create a strategy that engages your users and gets them excited about the change. Revealing that a redesign is coming with a sneak peek is a fun way to engage and excite users about the change. Plus, it\u2019ll ensure they are not surprised when the change happens.<\/p>\n
Get the best Logo redesign for your business<\/h3>\n
Now that you\u2019re ready to get started on getting your logo\u2019s new design done, you can consider which are the first steps you should take. First, consider the specifics of this redesign. Make a short brief that clearly explains what you want and why. After that, you\u2019re ready to start looking for logo designers.<\/p>\n
Use Freelance Logo Creation Experts on ComeUp<\/h3>\n
Order the logo creation service that fits your needs on ComeUp to get the best results possible. You will find many experienced freelancers who can design a delightful logo for you. All you need to do is go on ComeUp, look for logo creation services, go through the different service options, and find the one that\u2019s right for you. You will even be able to see some of the logo designs that designers have made so you can find a designer whose aesthetics match yours.<\/p>\n
When you order a service, give all the instructions needed to the seller you\u2019re ordering from. The clearer you are with the seller, the better the final result will be. Order a service that offers revisions if you want the designer to make revisions.<\/p>\n
Try out several designs<\/strong><\/h3>\n
If you have the resources, hire multiple designers to work on your logo. If they each make a logo, you can pick the one you prefer as your final product. It\u2019s also a great way to ensure you\u2019ll find a design that matches your expectations. Once you\u2019ve found the design you prefer, you can give final instructions to your seller so they can fine-tune the details.<\/p>\n
You can even conduct surveys and test out the different new logo designs with your audience to see if there\u2019s one that your users prefer. It could even be a perk for your loyal customers. Vote for the company\u2019s future logo. Even if you disagree with the logo design your users prefer, you can have it reworked so that it\u2019s close to what your users liked while adding your personal touches.<\/p>\n
You have access to thousands of skilled logo designers who are experts in their field, thanks to ComeUp. Take advantage of the many services offered on the platform to get the best redesign for your brand. Create a logo that connects with your customers and delights them to grow your brand loyalty and improve your brand\u2019s image.<\/p>\n
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