{"id":4430,"date":"2024-12-03T10:30:50","date_gmt":"2024-12-03T09:30:50","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=4430"},"modified":"2024-12-03T10:30:50","modified_gmt":"2024-12-03T09:30:50","slug":"how-to-find-influencers-for-your-business","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/en\/how-to-find-influencers-for-your-business\/","title":{"rendered":"How to find influencers for your business?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Influencer marketing has become an instrumental part of every business&rsquo;s marketing strategy. Brands continuously look for the next influencer to put them in the spotlight. One video can turn viral and attract lots of clients. As a business, leveraging influencer marketing to grow your sales and reach more people is essential. One of the early barriers to running successful influencer marketing campaigns is how to find influencers for your business. <\/span><span data-preserver-spaces=\"true\">You need to find<\/span><span data-preserver-spaces=\"true\"> freelancers who will have a powerful impact and generate great results for your business. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Each social media has its own codes of conduct, audiences, benefits, and inconveniences. You must understand how each platform works to leverage it and get the best results. Conduct some research and browse the platform to ensure you know how it works.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What is an influencer?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">An influencer is a content creator who can affect people&rsquo;s opinions, behaviors, and decisions with their content. They often work within a niche or <\/span><span data-preserver-spaces=\"true\">area of<\/span><span data-preserver-spaces=\"true\"> expertise like food, electronics, or fashion. Some are much more niche, while others reach a broader audience. Regardless, they all influence their audiences thanks to their knowledge, expertise, and passion for what they talk about. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">What does an influencer do? <\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Influencers post content about their topic of expertise and share their opinions. They often have a very original and signature way of presenting content to their audience. After years of posting, they&rsquo;ve found the formula to engage their audience the most. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What sets an influencer apart from the rest is knowledge and credibility. They are often experts with lots of experience, so they don&rsquo;t randomly recommend products. Instead, they find an original angle to present a product and share the benefits and why this product impacted them. <\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Types of influencers<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">There are multiple types of influencers online. Each type has a different audience size. While it can seem logical to target the ones with the biggest audiences, you&rsquo;ll see that&rsquo;s not always the best strategy. <\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Mega-influencers: Famous people and celebrities with millions of followers. <\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Macro-influencers: Influencers with a significantly large audience (Over 100K to 2M followers) <\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Micro-influencers: Influencers with a smaller audience that is very engaged (Under 10K followers)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Nano-influencers: Influencers with a much smaller audience that is usually super specific and engaged. <\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Tips for finding the best influencers<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">While influencer marketing may seem simple on the surface, it&rsquo;s a bit more complex than it appears if you want top-level results. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">It&rsquo;s not just about audience <\/span><span data-preserver-spaces=\"true\">size<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">It may seem that the easiest way to run a successful influencer marketing campaign is to find the most popular influencers with millions of followers. But there are two reasons why that&rsquo;s not the case. The first is that the audience is too broad. In choosing someone with a consequential audience, you might reach thousands of people with little to no interest in your products. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The second reason it&rsquo;s not the best strategy is that engagement rate is the most essential factor. Reaching millions of followers is useless if none engage with your brand or product. Take Kim Kardashian, for example. She has a staggering 359 Million followers. But, her engagement rate is only 0.27%. That&rsquo;s extremely low. So, you would pay a lot of money to engage only with a few people who might have an interest in your brand. The average engagement rate on Instagram is 4.7%, so you should target at least above that to get positive results. Find influencers with a 10% engagement rate, and you&rsquo;ll get even better results. To find an influencer&rsquo;s engagement rate, you can <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.inbeat.co\/engagement-rate-calculator-instagram\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">use an engagement rate calculator<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Find passionate influencers<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">An influencer marketing campaign differs from regular social media posts because you&rsquo;re trying to convince people to buy a product or a service. To have the best results, you need to find passionate people who will inspire their audiences and convince them that your brand is right for them<\/span><span data-preserver-spaces=\"true\">. Someone<\/span><span data-preserver-spaces=\"true\"> who can create a captivating story and present you as the ideal solution. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Consider the value of content<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Content has taken a central part in successful digital marketing. Influencers are expert content creators. As such, you can leverage their content beyond just their initial post. You can repost it and use it for advertising. Use it as a testimonial. Get creative and extract more value from it. <\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">What platforms should I focus on?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">There&rsquo;s no one-size-fits-all platform. It depends on your audience. You should know where your audience spends the most time online and engage with similar people. If you don&rsquo;t know, you&rsquo;re missing an essential part of your marketing strategy. Knowledge is the cornerstone of any effective strategy. To find out, you can interview a few power users or conduct a survey. Once you know where they spend time, you can be sure that other people with the same background can also be there. <\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How to find influencers for your business on Instagram <\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Instagram is one of the, if not the most popular, influencer marketing platforms. That&rsquo;s because it reaches varied age groups, and you can find all kinds of niches on the platform. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Leverage the tools available on Instagram<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Instagram has many built-in tools you can use to find high-level influencers. You can use the keyword search to find specific topics and see related posts. The posts are not shown in order of recency. Instead, the \u00ab\u00a0Top posts\u00a0\u00bb are shared first. Those are the ones with the most engagement, so you&rsquo;ll usually find some high-quality candidates that way. You can also use the hashtag search to find relevant posts and content. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There&rsquo;s also the explore page that shows you the content you&rsquo;re most likely to engage with. Instagram has a super powerful algorithm, so the more you search for related topics, the more content will be targeted and relevant. <\/span><\/p>\n<h3><a href=\"https:\/\/comeup.com\/en\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=articlhowtofindinfleuncerswithcomeup\"><strong><span data-preserver-spaces=\"true\">Use freelance influencer marketing experts on ComeUp<\/span><\/strong><\/a><\/h3>\n<p><span data-preserver-spaces=\"true\">Professional influencer marketing freelancers will provide you with the best results and enable you to focus on other responsibilities. It&rsquo;s a win-win situation for you to grow your business more smoothly and efficiently. Find a freelance professional on ComeUp today to jumpstart your influencer marketing campaigns!<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Use tools to find Instagram <\/span><span data-preserver-spaces=\"true\">influencers<\/span> <\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">There are many tools out there to help you find influencers on Instagram. They allow you to segment influencers based on various criteria so you find the one that matches your brand and objectives the most. Some tools include <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.heepsy.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Heepsy<\/span><\/a><span data-preserver-spaces=\"true\">, Social Blade, and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Upfluence<\/span><\/a><span data-preserver-spaces=\"true\">. Unfortunately, many tools cost money. That&rsquo;s why hiring a freelancer might be more cost-efficient. You get better results and don&rsquo;t need to subscribe plus learn how to use a new tool. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Check tagged posts<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">You can check out different brands and look at who tags them to find influencers. It&rsquo;s a great way to explore sponsored content and see how influencers present different brands. You&rsquo;ll see who does <\/span><span data-preserver-spaces=\"true\">a <\/span><span data-preserver-spaces=\"true\">really<\/span><span data-preserver-spaces=\"true\"> convincing<\/span><span data-preserver-spaces=\"true\"> job at selling a brand and who is just sharing a brand with low impact. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Observe the competition<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If your competition is already doing influencer marketing, you can take a page from their playbook. Look at their account and who is tagging them and talking about them. <\/span><span data-preserver-spaces=\"true\">If<\/span><span data-preserver-spaces=\"true\"> you find good influencers <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> propose your products and services as an alternative.<\/span><span data-preserver-spaces=\"true\"> Highlight your product&rsquo;s benefits and how it is better than your competitor to make it clear to audiences that you&rsquo;re the ideal brand. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Use DMs to reach out to influencers<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Once you&rsquo;ve found all your influencers, create an impactful pitch to convince them to be ambassadors for your brand. Reach out to them directly with a personalized message. Build a real relationship, as you can work with an influencer more than once. The stronger the bond you build, the more likely you are to gain a long-term ambassador. That&rsquo;s what will convince a new audience to purchase without hesitation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How to find influencers for your business on YouTube <\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">YouTube is a great platform to leverage influencer marketing and reach more people. There are many creators, and almost all different audiences spend time there. Chances are you&rsquo;ll find some of your audience engaging on the platform. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Take advantage of YouTube&rsquo;s search, filters, and hashtags<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">You know the top keywords that match your niche, brand, and industry. Use them to find the most engaging videos and influencers. The more time you spend browsing your niche on YouTube, the more the algorithm will optimize to recommend videos related to your search. Trust the algorithm to find even more engaging content. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are various filters available on YouTube like \u00ab\u00a0View Count\u00a0\u00bb which will help you see the videos that got a certain number of viewers, and \u00ab\u00a0Upload Date\u00a0\u00bb which will ensure you&rsquo;re checking recent and relevant content instead of videos from years ago with YouTubers who are no longer active. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Hashtags are also an integral part of YouTube. Find the most popular hashtags, and you&rsquo;ll get access to savvy influencers who are marketing themselves well. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Use ComeUp to find high-quality <\/span><span data-preserver-spaces=\"true\">influencers<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Finding the right freelancers takes time and expertise. If you already have a lot of tasks to handle or want better results, you can delegate and hire a freelance influencer marketing expert to find freelancers for you. They will generate the best results and ensure your campaigns grow your sales, brand awareness, and revenue. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Leverage influencer marketing tools<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">There are so many tools at your disposal to help you excel in your influencer marketing efforts. A tool like <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/socialblade.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Social Blade <\/span><\/a><span data-preserver-spaces=\"true\">can help you get more data and analytics about YouTube channel performance to make better decisions. Use engagement rate, views, and subscribers to choose an influencer who is sure to have an impact on your target audience. You can go even deeper and check their audience and comments to get a better picture of that influencer&rsquo;s performance. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Influencer marketing platforms will help you find influencers more easily. They are platforms designed for you to find the ideal influencer based on many different criteria. You can segment countries, audience sizes, niches, engagement rates, and other criteria.\u00a0\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Check out what your competition is doing<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If your competitors have been doing influencer marketing before you, you can use them as a base to find some influencers and offer an alternative to their audience. Chances are they already did a lot of the work for you. Present your product as a clear solution compared to your competitor. Explain why your product or service provides more value. That&rsquo;s a sure way to get some of their customers. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Use Google search <\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Another way to find popular influencers on YouTube is to search for them on Google. That might feel counterintuitive, but you&rsquo;ll find that some people have already conducted your search. You might find articles and even forum posts. Subreddits about this topic can be a massive help because it&rsquo;s not just brands looking for influencers but people actively engaged in a community or niche. They might have the best and most genuine insights. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Reach out directly to <\/span><span data-preserver-spaces=\"true\">freelancers<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">When you find the freelancers you want to collaborate with, you can <\/span><span data-preserver-spaces=\"true\">find<\/span><span data-preserver-spaces=\"true\"> their information on their profile page. Write a highly personalized message explaining why you chose them and what you&rsquo;re proposing. Write a strong and convincing pitch to ensure you&rsquo;ll hit the mark. Influencers can sometimes be picky in who they work with and how. Make the collaboration as smooth as possible to ensure it works. <\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How <\/span><span data-preserver-spaces=\"true\">to<\/span><span data-preserver-spaces=\"true\"> find influencers for your business with ComeUp? <\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Finding influencers is the most essential part of your influencer marketing strategy. It&rsquo;s the one that will determine what results you will generate. Now you know how to find influencers online. But as you&rsquo;ve seen, it&rsquo;s time-consuming, and it requires skills and tools. The best way to find influencers and ensure great results is to hire a freelance professional to find influencers for your brand. They will <\/span><span data-preserver-spaces=\"true\">find<\/span><span data-preserver-spaces=\"true\"> high-quality freelancers with a <\/span><span data-preserver-spaces=\"true\">high-engagement<\/span><span data-preserver-spaces=\"true\"> rate thanks to their experience and tools. Try ComeUp today and find many influencers for your campaigns!<\/span><\/p>\n<p><a href=\"https:\/\/comeup.com\/en\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=articlhowtofindinfleuncerswithcomeup\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3866 aligncenter\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2023\/11\/Baseline-Client-2-1-2-300x67.png\" alt=\"Find the perfect freelancer to complete your projects! Discover Now.\" width=\"542\" height=\"121\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2023\/11\/Baseline-Client-2-1-2-300x67.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2023\/11\/Baseline-Client-2-1-2.png 670w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing has become an instrumental part of every business&rsquo;s marketing strategy. Brands continuously look for the next influencer to&hellip;<\/p>\n","protected":false},"author":76,"featured_media":4432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[930],"tags":[],"class_list":["post-4430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-for-buyers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to find influencers for your business? - Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Learn how to find influencers for your business to run the most effective influencer marketing campaigns and grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comeup.com\/experts\/en\/how-to-find-influencers-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to find influencers for your business? 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