{"id":4509,"date":"2025-04-30T08:30:04","date_gmt":"2025-04-30T06:30:04","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=4509"},"modified":"2025-04-30T08:30:04","modified_gmt":"2025-04-30T06:30:04","slug":"what-is-a-community-manager-and-how-do-i-find-one","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/en\/what-is-a-community-manager-and-how-do-i-find-one\/","title":{"rendered":"What is a community manager? And how do I find one?\u00a0"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">It&rsquo;s<\/span><span data-preserver-spaces=\"true\"> becoming essential for brands to engage with their audience online as people spend more time there. Many brands have already adapted to leverage various online marketing tools and engage actively with their users and potential users. Social media is at the forefront of digital marketing actions as <\/span><span data-preserver-spaces=\"true\">it&rsquo;s<\/span><span data-preserver-spaces=\"true\"> where users and followers engage, find the latest information, and connect with brands or people. But how do brands leverage social media to communicate with users, acquire new customers, and create long-term loyalty? <\/span><span data-preserver-spaces=\"true\">That&rsquo;s<\/span><span data-preserver-spaces=\"true\"> where a community manager comes in. <\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What is a community manager? <\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A community manager is a professional marketer who manages and develops a <\/span><span data-preserver-spaces=\"true\">brand&rsquo;s<\/span><span data-preserver-spaces=\"true\"> online community. They build, grow, and manage the <\/span><span data-preserver-spaces=\"true\">brand&rsquo;s<\/span><span data-preserver-spaces=\"true\"> online community by connecting with users and followers on social media. They use various techniques and tools to monitor what is being said about a brand online in blog articles, forums, and social media posts to ensure the brand maintains a positive image and engages with users to provide added value. <\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Here\u2019s<\/span><span data-preserver-spaces=\"true\"> are some of the core responsibilities of a community manager:<\/span><\/h3>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Creating engagement:<\/span><\/strong><span data-preserver-spaces=\"true\"> They start conversations, reply to comments, and ensure your community always feels heard and valued.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Moderation:<\/span><\/strong><span data-preserver-spaces=\"true\"> They maintain a positive, respectful space. When <\/span><span data-preserver-spaces=\"true\">they need to<\/span><span data-preserver-spaces=\"true\">, they remove spam, resolve conflicts, and set the tone.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Listening:<\/span><\/strong><span data-preserver-spaces=\"true\"> They pay close attention to what your audience says, identifying common pain points, desires, and trends. Since they regularly engage with the audience, they can help the marketing team find the most effective marketing messages. <\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Advocacy:<\/span><\/strong><span data-preserver-spaces=\"true\"> They become your <\/span><span data-preserver-spaces=\"true\">brand\u2019s<\/span><span data-preserver-spaces=\"true\"> voice in the community. And the <\/span><span data-preserver-spaces=\"true\">community\u2019s<\/span><span data-preserver-spaces=\"true\"> voice in your company.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Content creation:<\/span><\/strong><span data-preserver-spaces=\"true\"> They help to create social media posts, newsletters, or events that keep your audience coming back.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Influencer collaboration: <\/span><\/strong><span data-preserver-spaces=\"true\">Community managers can engage with influencers to get them to talk about your brand so you can reach more people and acquire new customers. <\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Why use a community manager? <\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Consider your favorite brands and the most successful ones. They are certainly not just selling you a product. But are constantly engaging with you, talking to you. They have a community vouching for them and doing their marketing for them. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here&rsquo;s<\/span><span data-preserver-spaces=\"true\"> why a community manager can help you grow your business: <\/span><\/p>\n<ul>\n<li>\n<h4><strong><span data-preserver-spaces=\"true\">Improve customer loyalty:<\/span><\/strong><span data-preserver-spaces=\"true\"><br \/>\n<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">People stay when they feel seen and heard. A community manager will ensure users and customers feel heard and seen. <\/span><\/li>\n<li>\n<h4><strong><span data-preserver-spaces=\"true\">User-generated content and word-of-mouth:<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\"> A community of promoters loves to create <\/span><span data-preserver-spaces=\"true\">content, share it<\/span><span data-preserver-spaces=\"true\">, and recommend the brand they are passionate about.<\/span><span data-preserver-spaces=\"true\"> Your loyal users and customers are your best promoters. Learn how to leverage them so they promote you. <\/span><\/li>\n<li>\n<h4><strong><span data-preserver-spaces=\"true\">Get user feedback:<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\"> With a community manager, <\/span><span data-preserver-spaces=\"true\">you&rsquo;ll<\/span><span data-preserver-spaces=\"true\"> have feedback on <\/span><span data-preserver-spaces=\"true\">what&rsquo;s<\/span><span data-preserver-spaces=\"true\"> working and not working for customers. <\/span><span data-preserver-spaces=\"true\">It&rsquo;s<\/span><span data-preserver-spaces=\"true\"> a great way to ensure <\/span><span data-preserver-spaces=\"true\">you&rsquo;re<\/span><span data-preserver-spaces=\"true\"> always providing a great experience and <\/span><span data-preserver-spaces=\"true\">gives<\/span><span data-preserver-spaces=\"true\"> you direction when you need to <\/span><span data-preserver-spaces=\"true\">make improvements<\/span><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li>\n<h4><strong><span data-preserver-spaces=\"true\">Control a crisis:<\/span><\/strong><span data-preserver-spaces=\"true\"><br \/>\n<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">If something goes wrong, a community manager can step in early to calm things down and manage the situation before it blows up. <\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">A great community will elevate your brand by talking about it, promoting it, defending it, and always highlighting it. A community manager will not only build a strong community. They will keep them engaged and loyal. <\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">What skills does a community manager need? <\/span><\/h2>\n<h3><strong><span data-preserver-spaces=\"true\">People skills<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A community manager will be engaging with your audience regularly. So, they need great people skills to engage positively with users. <\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> is an essential skill to have. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Communication skills<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">They need to be capable of writing well and communicating clearly with their audience. Whether <\/span><span data-preserver-spaces=\"true\">it&rsquo;s<\/span><span data-preserver-spaces=\"true\"> blog posts, social media, or newsletters, they need to know the correct vocabulary, tone, and approach to engage audiences positively. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Being organized<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">They need to track what is said online, <\/span><span data-preserver-spaces=\"true\">feedback<\/span><span data-preserver-spaces=\"true\">, manage posting content across platforms, and measure results. Community managers need to multi-task and <\/span><span data-preserver-spaces=\"true\">be organized<\/span><span data-preserver-spaces=\"true\">. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Data analysis skills<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">To ensure community managers <\/span><span data-preserver-spaces=\"true\">are performing well, they keep track of<\/span><span data-preserver-spaces=\"true\"> their results across various platforms.<\/span><span data-preserver-spaces=\"true\"> They track key metrics that give insight into what is working and what needs to be improved. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Creativity<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The best community managers find creative ways to keep audiences engaged. They use fun ways to get people to talk and exchange. And the content they post is insightful and provides added value. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Technological literacy<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">A community manager may leverage various platforms with different codes and rules. <\/span><span data-preserver-spaces=\"true\">They need to leverage each different platform and <\/span><span data-preserver-spaces=\"true\">understand<\/span><span data-preserver-spaces=\"true\"> how they work to generate the best results is essential.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Where to find a community manager?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There are many different places to find a community manager based on your needs. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">ComeUp<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">ComeUp is a freelance marketplace platform where you can find online services to complete all your projects. <\/span><span data-preserver-spaces=\"true\">It&rsquo;s<\/span><span data-preserver-spaces=\"true\"> the perfect place to find highly skilled freelance professionals. There are freelancers with all kinds of expertise<\/span><span data-preserver-spaces=\"true\">. Including<\/span><span data-preserver-spaces=\"true\"> community managers. Find the community manager you need to manage your online communities on ComeUp. You can contact the sellers on the platform before placing an order. <\/span><span data-preserver-spaces=\"true\">It&rsquo;s<\/span><span data-preserver-spaces=\"true\"> a great way to see if they are the right person for the job, and if your needs are slightly different from their services, you can exchange. <\/span><span data-preserver-spaces=\"true\">So,<\/span><span data-preserver-spaces=\"true\"> the seller can make a personalized offer based on your needs. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Other freelance marketing platforms<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">ComeUp is not the only freelance marketplace platform you can use to find a freelance community manager. There are many other platforms, like Fiverr, Upwork, or TopTal. We recommend trying a few platforms until you find the one <\/span><span data-preserver-spaces=\"true\">that&rsquo;s<\/span><span data-preserver-spaces=\"true\"> right for you.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">LinkedIn<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If you <\/span><span data-preserver-spaces=\"true\">don&rsquo;t<\/span><span data-preserver-spaces=\"true\"> want to use a freelance platform, you can use LinkedIn. There are two ways to use the platform. You can either post a job that people can apply to complete. <\/span><span data-preserver-spaces=\"true\">Or<\/span><span data-preserver-spaces=\"true\">, <\/span><span data-preserver-spaces=\"true\">you<\/span><span data-preserver-spaces=\"true\"> can contact a few community managers you find on the platform.<\/span><span data-preserver-spaces=\"true\"> Be careful. Without a freelance marketplace platform, you may need to ensure <\/span><span data-preserver-spaces=\"true\">there&rsquo;s<\/span><span data-preserver-spaces=\"true\"> a contract and that both parties are crystal clear on expectations. <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Your <\/span><span data-preserver-spaces=\"true\">own<\/span><span data-preserver-spaces=\"true\"> audience<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If <\/span><span data-preserver-spaces=\"true\">you&rsquo;re<\/span><span data-preserver-spaces=\"true\"> not going to look for a freelancer on a freelance platform and <\/span><span data-preserver-spaces=\"true\">you<\/span><span data-preserver-spaces=\"true\"> want to find someone to hire through different channels instead. You can find a freelance community manager by asking your audience. Using one of your customers might make you lose a customer, but <\/span><span data-preserver-spaces=\"true\">you&rsquo;ll<\/span><span data-preserver-spaces=\"true\"> gain someone who knows your business best to complete your project. Hiring users has become increasingly popular as they know the product best, and it usually makes the onboarding much smoother. <\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why use ComeUp to find your community manager? <\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">ComeUp is not the only freelance marketplace available. <\/span><span data-preserver-spaces=\"true\">It&rsquo;s<\/span><span data-preserver-spaces=\"true\"> not even the largest or most famous one. But ComeUp is a great platform to order your first freelance service. The platform is known for having a more reasonable commission (so the freelancer you choose will earn most of what you pay), better working conditions, and a helpful support team ready to help at all times.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In <\/span><span data-preserver-spaces=\"true\">fact, in<\/span><span data-preserver-spaces=\"true\"> 2023, ComeUp scored among the freelance platforms with the best working conditions by <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/fair.work\/en\/ratings\/cloudwork\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the Oxford Internet <\/span><span data-preserver-spaces=\"true\">Institute&rsquo;s<\/span><span data-preserver-spaces=\"true\"> Fairwork cloudwork study<\/span><\/a><span data-preserver-spaces=\"true\">. The platform is continuously working with Fairwork to improve the working conditions of all its users. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition, ComeUp has one of the best customer support teams that can help you anytime you have an issue. The support team is one of the main reasons the platform <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.trustpilot.com\/review\/comeup.com?languages=all\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">is rated 4.2 stars out of five on Trustpilot<\/span><\/a><span data-preserver-spaces=\"true\"> (as of April 2024).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Besides that, there are a lot of other reasons to choose ComeUp. There are many skilled freelance professionals on the platform, and the order process guarantees you <\/span><span data-preserver-spaces=\"true\">get,<\/span><span data-preserver-spaces=\"true\"> precisely what you order. When you order a service, you pay for it right away. But the money is placed in an escrow account. The freelancer will only receive the <\/span><span data-preserver-spaces=\"true\">money<\/span><span data-preserver-spaces=\"true\"> once they have completed the work and you have approved it. So <\/span><span data-preserver-spaces=\"true\">you&rsquo;re<\/span><span data-preserver-spaces=\"true\"> sure to get what you ordered. <\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Conclusion: Find a community manager on ComeUp to grow your business<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now you know what <\/span><span data-preserver-spaces=\"true\">is a community manager<\/span><span data-preserver-spaces=\"true\"> and how they can help you grow your business by leveraging your community and turning it into a strong marketing tool. Find the community manager to grow your brand on ComeUp. <\/span><span data-preserver-spaces=\"true\">You&rsquo;ll<\/span><span data-preserver-spaces=\"true\"> find a professional freelance community manager who delivers the best results. Try ComeUp today and find your community manager!<\/span><\/p>\n<p><a href=\"https:\/\/comeup.com\/en\/?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=articlfindcommunitymanager\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3866 aligncenter\" src=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2023\/11\/Baseline-Client-2-1-2-300x67.png\" alt=\"Find the perfect freelancer to complete your projects! Discover Now.\" width=\"461\" height=\"103\" srcset=\"https:\/\/comeup.com\/experts\/wp-content\/uploads\/2023\/11\/Baseline-Client-2-1-2-300x67.png 300w, https:\/\/comeup.com\/experts\/wp-content\/uploads\/2023\/11\/Baseline-Client-2-1-2.png 670w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s becoming essential for brands to engage with their audience online as people spend more time there. Many brands have&hellip;<\/p>\n","protected":false},"author":76,"featured_media":4511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[930],"tags":[],"class_list":["post-4509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-for-buyers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a community manager? And how do I find one?\u00a0 - Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Discover what is a community manager, what they do, and how to find one to grow your business seamlessly online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comeup.com\/experts\/en\/what-is-a-community-manager-and-how-do-i-find-one\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a community manager? 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