{"id":460,"date":"2019-07-20T11:00:24","date_gmt":"2019-07-20T09:00:24","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=460"},"modified":"2023-11-13T11:29:28","modified_gmt":"2023-11-13T10:29:28","slug":"comment-construire-de-bons-kpi","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/comment-construire-de-bons-kpi\/","title":{"rendered":"Comment construire de bons KPI ?"},"content":{"rendered":"

Quel que soit votre domaine d\u2019activit\u00e9, il est important de prendre les bonnes d\u00e9cisions<\/strong> pour r\u00e9ussir \u00e0 d\u00e9velopper votre activit\u00e9 rapidement<\/strong>. Vous ne pouvez pas prendre des d\u00e9cisions \u00e0 la l\u00e9g\u00e8re. Alors comment \u00e9valuer vos actions et prendre la bonne direction<\/strong> pour votre entreprise\u00a0? Comment construire de bons KPI ?<\/p>\n

Les KPI<\/strong> seront d\u2019excellents indicateurs<\/strong> pour vous aider \u00e0 faire des choix rentables<\/strong>. Si vous n\u2019avez pas l\u2019habitude d\u2019en utiliser, nous vous conseillons vivement de d\u00e9couvrir notre article\u00a0!<\/p>\n

Qu\u2019est-ce qu\u2019un KPI en quelques mots\u00a0?<\/strong><\/h2>\n

Avant toute chose, nous allons d\u00e9finir ce qui correspond au \u00ab\u00a0KPI<\/strong>\u00a0\u00bb (Key Performance Indicators<\/strong>). Il s\u2019agit d\u2019un indicateur cl\u00e9 de performance<\/strong>, \u00e9galement appel\u00e9 ICP<\/strong>. Les KPI<\/strong> sont indispensables pour vous aider \u00e0 visualiser tr\u00e8s rapidement les performances<\/strong> de votre entreprise.<\/p>\n

En effet, si vous utilisez de bons KPI<\/strong>, vous pourrez suivre l\u2019efficacit\u00e9 des \u00e9l\u00e9ments pr\u00e9d\u00e9finis en fonction de vos objectifs fix\u00e9s. Vous pouvez, par exemple, construire de bons KPI<\/strong> pour obtenir des indications sur l\u2019activit\u00e9 de votre entreprise. D\u2019autres KPI<\/strong> vous aideront \u00e0 voir les diff\u00e9rents impacts de vos actions en fonction du march\u00e9 de votre activit\u00e9.<\/p>\n

Pourquoi avoir recourt \u00e0 cet indicateur cl\u00e9 de performance\u00a0?<\/strong><\/h2>\n

Pour r\u00e9ussir \u00e0 faire<\/strong> prosp\u00e9rer votre entreprise<\/strong>, nous vous conseillons vivement de construire une multitude de bons KPI<\/strong>. Ces derniers permettent d\u2019adapter votre strat\u00e9gie<\/strong> en fonction des diff\u00e9rentes analyses \u00e0 votre disposition.<\/p>\n

En effet, construire de bons KPI<\/strong> peut servir \u00e0 prendre des d\u00e9cisions<\/strong> plus rapidement au sein de votre entreprise tout en r\u00e9duisant les risques d\u2019\u00e9checs. L\u2019indicateur cl\u00e9 de performance<\/strong> aide donc \u00e0 mettre en \u00e9vidence la performance li\u00e9e \u00e0 une certaine strat\u00e9gie<\/strong>. Si vous souhaitez obtenir des analyses sur plusieurs choix effectu\u00e9s pour votre entreprise, il faut donc choisir de mettre en place plusieurs KPI<\/strong>.<\/p>\n

A terme, un indicateur cl\u00e9 de performance<\/strong> peut aider votre entreprise \u00e0 optimiser son activit\u00e9. Une analyse soign\u00e9e<\/strong> participera fortement \u00e0 augmenter votre taux de conversion en un minimum de temps\u00a0!<\/p>\n

Quelques conseils pour construire de bons KPI<\/strong><\/h2>\n

Si vous souhaitez avoir recours \u00e0 des KPI<\/strong>, il est important de bien les mettre en place d\u00e8s le d\u00e9part.<\/p>\n

Pour cela, vous devez d\u00e9finir les objectifs de votre entreprise. N’oubliez pas, un indicateur cl\u00e9 de performance<\/strong> est l\u00e0 pour vous aider \u00e0 atteindre votre but<\/strong>. De plus, d\u00e8s la mise en place de votre indicateur de performance<\/strong>, vous devez donner \u00e0 votre \u00e9quipe les moyens d\u2019agir en fonction de l\u2019indicateur. Dans le cas contraire, votre KPI<\/strong> n\u2019aura aucun impact positif.<\/p>\n

Ensuite, vous devez construire un KPI<\/strong> en vous assurant de sa simplicit\u00e9<\/strong> car cela le rendra bien plus efficace. Vous avez besoin de plusieurs analyses pour un domaine similaire ? Construisez plusieurs KPI<\/strong>, cela vous permettra d\u2019analyser les diff\u00e9rents r\u00e9sultats pour les mettre en relation.<\/p>\n

Lorsque vous allez mettre en place vos KPI<\/strong>, assurez-vous que votre \u00e9quipe comprenne parfaitement son utilit\u00e9 et que le partage d\u2019information ne soit pas oubli\u00e9. Un indicateur de performance<\/strong> ne sera pas efficace si ses utilisateurs ne sont pas en mesure de l\u2019exploiter pleinement.<\/p>\n

Enfin, avant de lancer votre KPI<\/strong>, il faudra toujours vous assurer qu\u2019il est efficace. Si vous voyez que vos analyses et les d\u00e9cisions<\/strong> relatives ne donnent pas de r\u00e9sultat, il faudra revoir vos KPI<\/strong>\u00a0!<\/p>\n

L\u2019indicateur cl\u00e9 de performance<\/strong> est ainsi tr\u00e8s utile pour aider chaque entreprise \u00e0 se d\u00e9velopper. Par exemple, pour le marketing, vous pouvez utiliser des KPI<\/strong> pour mettre en \u00e9vidence le taux de satisfaction, la progression de votre chiffre d\u2019affaire ou encore la rentabilit\u00e9 par client.<\/p>\n

Pour un professionnel exer\u00e7ant dans le digital, certains KPI<\/strong> seront tr\u00e8s pratiques. Ils vous permettront d\u2019analyser le taux de rebond d\u2019un site web, la dur\u00e9e des visites, le taux de conversion \u00e0 partir d\u2019une campagne pr\u00e9cise, ou encore la quantit\u00e9 de nouveaux visiteurs.<\/p>\n

Il existe un grand nombre de possibilit\u00e9s pour construire de bons KPI.<\/strong>\u00a0Alors n\u2019attendez plus pour fixer vos objectifs avant de mettre en place un indicateur de performance<\/strong> parfaitement adapt\u00e9 \u00e0 vos besoins.<\/p>\n

\"D\u00e9couvrez<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Quel que soit votre domaine d\u2019activit\u00e9, il est important de prendre les bonnes d\u00e9cisions pour r\u00e9ussir \u00e0 d\u00e9velopper votre activit\u00e9…<\/p>\n","protected":false},"author":10,"featured_media":3049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[857,6],"tags":[50],"class_list":["post-460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-clients-comeup","category-marketing-et-communication","tag-astuces"],"yoast_head":"\nComment construire de bons KPI ? - Experts ComeUp<\/title>\n<meta name=\"description\" content=\"Construire de bons KPI vous aide \u00e0 faire des choix rentables. 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