{"id":632,"date":"2019-08-03T11:00:37","date_gmt":"2019-08-03T09:00:37","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=632"},"modified":"2023-11-13T11:25:27","modified_gmt":"2023-11-13T10:25:27","slug":"4-techniques-pour-ameliorer-son-referencement-youtube","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/4-techniques-pour-ameliorer-son-referencement-youtube\/","title":{"rendered":"4 techniques pour am\u00e9liorer son r\u00e9f\u00e9rencement YouTube"},"content":{"rendered":"

Le SEO est au c\u0153ur de toutes les strat\u00e9gies d\u2019entreprise. En effet, cette technique de marketing digital permet d\u2019augmenter sa visibilit\u00e9<\/strong> sur le net, et ainsi d\u2019augmenter son trafic<\/strong>. Et qui dit trafic, dit tr\u00e8s souvent conversion. On vous donne le plein de conseils pour am\u00e9liorer son r\u00e9f\u00e9rencement Youtube<\/a>.<\/p>\n

Beaucoup d\u2019entreprises pensent conna\u00eetre toutes les techniques de SEO. Or, il existe un outil qui est tr\u00e8s souvent sous-estim\u00e9 : le r\u00e9f\u00e9rencement YouTube. En effet, cette plateforme se r\u00e9v\u00e8le tr\u00e8s int\u00e9ressante pour son trafic. \u00c0 condition qu\u2019on sache bien s\u2019en servir\u2026<\/span><\/p>\n

Vous souhaitez en savoir plus\u00a0? Voici 4 techniques de SEO YouTube<\/strong> que nous avons s\u00e9lectionn\u00e9 pour vous aider \u00e0 booster votre trafic.<\/p>\n

Pas de SEO sans bons mots clefs<\/h2>\n

\u00c7a, c\u2019est la base. Si vous connaissez d\u00e9j\u00e0 le SEO, vous savez que les mots clefs sont les piliers de toutes les strat\u00e9gies.<\/strong> En effet, l\u2019utilisation de mots clefs va permettre aux algorithmes de mieux comprendre votre contenu, et ainsi, d’am\u00e9liorer son r\u00e9f\u00e9rencement sur Youtube.<\/p>\n

Ainsi, tout comme vous l\u2019auriez fait pour un article de blog, vous devez absolument choisir un mot clef pour chaque vid\u00e9o de votre cha\u00eene YouTube. De cette mani\u00e8re, quand une personne fera une recherche sur ce mot clef, vous aurez plus de chance d\u2019arriver en haut de la page. <\/strong><\/p>\n

L\u2019utilisation des mots clefs est n\u00e9cessaire pour votre r\u00e9f\u00e9rencement YouTube. Cependant, cela ne peut pas marcher seul.<\/strong> Plus vous d\u00e9taillerez le SEO de votre vid\u00e9o et de votre cha\u00eene YouTube, et plus vous aurez de chances d\u2019attirer un trafic pertinent.<\/p>\n

Le petit +<\/strong>\u00a0: le mot clef ne doit pas seulement figurer dans la description ou le titre de votre vid\u00e9o. Il doit aussi \u00eatre utilis\u00e9 \u00e0 l\u2019oral DANS la vid\u00e9o<\/strong>. En effet, les algorithmes arrivent \u00e0 comprendre les mots que vous utilisez dans votre vid\u00e9o,<\/strong> et vont les relier \u00e0 votre mot clef. Tout comme la r\u00e9daction d\u2019un article, vous devez l\u2019utiliser au cours de votre vid\u00e9o, et dans votre introduction.<\/p>\n

Soigner le titre de sa vid\u00e9o<\/h2>\n

Cela peut vous sembler \u00e9vident, mais pourtant tout le monde ne le fait pas. En effet, il est important de soigner le titre de votre vid\u00e9o pour augmenter sa pertinence.<\/p>\n

Pour cela, il est important de reprendre votre mot clef dans votre titre<\/strong>. Il faut aussi g\u00e9n\u00e9ralement choisir un titre court et accrocheur<\/strong>. L\u2019objectif est de dire en quelques mots de quoi va parler votre vid\u00e9o.<\/p>\n

Savoir manier les #tags de YouTube<\/h2>\n

Les tags de YouTube fonctionnent exactement comme les hashtags. Ils vous permettent de rattacher le contenu de votre vid\u00e9o \u00e0 un sujet particulier.<\/p>\n

Par exemple, si votre vid\u00e9o consiste \u00e0 pr\u00e9senter le concept d\u2019une trottinette \u00e9lectrique, vous pouvez mettre les tags\u00a0: #trottinetteelectrique #v\u00e9hicule\u00e9lectrique #v\u00e9hiculepropre, etc.<\/p>\n

Les tags sont aussi tr\u00e8s utiles pour compl\u00e9ter votre mot clef principal<\/strong>. Vous pouvez ainsi rattacher votre vid\u00e9o \u00e0 d\u2019autres mots clefs. Ces derniers seront alors pris en compte pour am\u00e9liorer son r\u00e9f\u00e9rencement YouTube.<\/p>\n

Int\u00e9grer votre vid\u00e9o sur votre site<\/h2>\n

Int\u00e9grer des vid\u00e9os sur son site internet permet deux choses : booster son r\u00e9f\u00e9rencement YouTube et valoriser le contenu de ses pages.<\/p>\n

 <\/p>\n

Booster son r\u00e9f\u00e9rencement YouTube<\/h3>\n

Ici, la vid\u00e9o va agir comme un \u00ab\u00a0backlink<\/strong> \u00bb pour votre cha\u00eene YouTube. Autrement dit, la vid\u00e9o que vous posterez sur votre site va faire de la \u00ab publicit\u00e9 \u00bb pour votre cha\u00eene.<\/p>\n

Quand les algorithmes verront que votre vid\u00e9o a \u00e9t\u00e9 r\u00e9utilis\u00e9es en dehors de YouTube, ils consid\u00e9reront que votre contenu est pertinent. Ils le mettront donc plus en avant dans les recherches<\/strong>.<\/p>\n

 <\/p>\n

Valorisation de vos pages<\/h3>\n

Les algorithmes valorisent de plus en plus l\u2019int\u00e9gration des vid\u00e9os. En effet, ces m\u00e9dias sont consid\u00e9r\u00e9s comme du contenu pertinent et attractif pour votre audience.<\/p>\n

Par ailleurs, de nombreuses \u00e9tudes ont d\u00e9montr\u00e9 que les visiteurs pr\u00e9f\u00e9raient visionner des vid\u00e9os<\/strong> plut\u00f4t que de lire du texte. Ils recherchent du contenu dynamique, qui leur donne les informations souhait\u00e9es rapidement.<\/p>\n

 <\/p>\n

Comment int\u00e9grer votre vid\u00e9o YouTube\u00a0?<\/h3>\n

Pour int\u00e9grer votre vid\u00e9o sur votre site internet, il vous suffit de r\u00e9cup\u00e9rer son code <iframe>.<\/strong> Pour cela, cliquez sur le bouton \u00ab\u00a0Partager\u00a0\u00bb juste en dessous de votre vid\u00e9o. Vous devrez ensuite s\u00e9lectionner \u00ab\u00a0int\u00e9grer\u00a0\u00bb.<\/p>\n

Le code <iframe> de votre vid\u00e9o va alors s\u2019afficher, et vous pourrez le copier-coller pour l\u2019ins\u00e9rer sur votre site.<\/p>\n

Il existe aussi des plug ins qui permettent d\u2019ins\u00e9rer sa vid\u00e9o en utilisant simplement son URL.<\/p>\n

Voil\u00e0, vous connaissez d\u00e9j\u00e0 les techniques de base pour construire votre r\u00e9f\u00e9rencement YouTube. Pour en savoir plus, n’h\u00e9sitez pas \u00e0 suivre mes autres articles, ou \u00e0 consulter mes services sur ComeUp !<\/p>\n

Booster votre cha\u00eene YouTube<\/span><\/a><\/p>\n

\"Faites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le SEO est au c\u0153ur de toutes les strat\u00e9gies d\u2019entreprise. 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