{"id":764,"date":"2019-11-02T11:00:14","date_gmt":"2019-11-02T10:00:14","guid":{"rendered":"https:\/\/comeup.com\/experts\/?p=764"},"modified":"2023-11-13T11:22:40","modified_gmt":"2023-11-13T10:22:40","slug":"pourquoi-devez-vous-etre-honnete-avec-vos-clients","status":"publish","type":"post","link":"https:\/\/comeup.com\/experts\/pourquoi-devez-vous-etre-honnete-avec-vos-clients\/","title":{"rendered":"Pourquoi devez-vous \u00eatre honn\u00eate avec vos clients ?\u00a0"},"content":{"rendered":"

\u00catre honn\u00eate avec ses clients : parce que mentir, c\u2019est mal.<\/span>\u00a0<\/span><\/strong><\/h2>\n

\u00c7a vous fait sourire ?<\/span>\u00a0Car c\u2019est une \u00e9vidence que l\u2019on entend sans cesse, mais sans malheureusement toujours la prendre au s\u00e9rieux.<\/span>\u00a0Pourtant, le mensonge, quel qu\u2019il soit, est \u00e0 proscrire totalement si on veut \u00e9tablir une relation de confiance avec un prospect et quand on veut fid\u00e9liser un client.<\/span><\/p>\n

Une fois que l\u2019on a \u00e9tabli ceci, on peut se concentrer un peu plus pr\u00e9cis\u00e9ment sur l\u2019importance d\u2019un \u00e9change franc et clair avec votre client.<\/span>\u00a0Quand vous proposez une prestation \u00e0 un prospect, celle-ci doit \u00eatre limpide, sans surprise et parfaitement d\u00e9finie.<\/span>\u00a0Et ce n\u2019est pas pour rien !<\/span>\u00a0Beaucoup de prospects ont surtout peur d\u2019une chose :<\/span>\u00a0les arnaques.<\/span>\u00a0Pour chasser directement cette id\u00e9e de leur t\u00eate, une seule solution :<\/span> une bonne communication et une totale transparence.<\/span>
\n<\/span><\/p>\n

\u00catre honn\u00eate avec ses clients, \u00e7a veut dire quoi ?<\/span>\u00a0<\/span><\/strong><\/h2>\n

Tout d\u2019abord ne pas faire des promesses que vous ne pourrez pas tenir.<\/span>\u00a0Inutile de\u00a0survendre<\/span>\u00a0vos comp\u00e9tences ou d\u2019annoncer un d\u00e9lai tr\u00e8s court si au final vous ne pourrez pas accomplir votre travail dans ces termes.<\/span>\u00a0Promettre des retomb\u00e9es exceptionnelles n\u2019aident pas non plus, et si cela vous permettra peut-\u00eatre convaincre une premi\u00e8re fois un nouveau client, il y a peu de chance qu\u2019il repasse \u00e0 la caisse s\u2019il a \u00e9t\u00e9 d\u00e9\u00e7u des r\u00eaves que vous lui avez fait miroiter.<\/span>\u00a0<\/span><\/p>\n

Mais cela signifie aussi \u00eatre enti\u00e8rement transparent sur la prestation que vous allez livrer :<\/span>\u00a0qu\u2019est-ce que votre prestation apportera v\u00e9ritablement au client ?<\/span>\u00a0Qu\u2019est-ce qui va vraiment changer une fois que vous aurez audit\u00e9 et am\u00e9lior\u00e9 le r\u00e9f\u00e9rencement de son site ?<\/span>\u00a0Ces questions doivent avoir des r\u00e9ponses concr\u00e8tes et v\u00e9rifiables.<\/span>\u00a0Elles vous\u00a0sembleront peut-\u00eatre moins<\/span>\u00a0vendeuses sur le papier, mais apporteront \u00e0 votre client une r\u00e9assurance sur ce qu\u2019il ach\u00e8te.<\/span><\/p>\n

\u00catre honn\u00eate avec ses clients, \u00e7a se passe \u00e9galement pendant le d\u00e9roulement de la commande.<\/span>\u00a0Un retard impr\u00e9vu, l\u2019impossibilit\u00e9 de technique de r\u00e9pondre \u00e0 toutes les exigences de votre client ?<\/span>\u00a0Plus vous communiquerez vite et avec franchise, plus votre client comprendra vos petits accros et sera \u00e0 m\u00eame de garder une image positive de votre prestation\u00a0(et sera susceptible de repasser commande)<\/span>.<\/span>\u00a0<\/span><\/p>\n

Cette honn\u00eatet\u00e9 est toujours bien per\u00e7ue par vos clients, et ce, m\u00eame avant la commande :<\/span>\u00a0elle aide \u00e0 entrer dans une relation de confiance.<\/span>\u00a0<\/span><\/p>\n

Soyez transparent dans votre pr\u00e9sentation sur Internet.<\/span><\/strong><\/h2>\n

De plus en plus de personnes recherchent des prestataires via Internet.<\/span>\u00a0Ainsi, la transparence passe aussi par une attitude bienveillante et claire lorsque vous vous pr\u00e9sentez sur votre site internet\u00a0(ou r\u00e9seaux sociaux)<\/span>.<\/span>\u00a0Une photo de vous, un pseudonyme parlant ou votre nom tout simplement,\u00a0ce sont<\/span>\u00a0des messages de confiance que vous envoyez indirectement \u00e0 votre client, mais qui le poussent \u00e0 acheter plus facilement vos prestations.<\/span>\u00a0<\/span><\/p>\n

Sans vouloir faire dans le m\u00e9lo, on vous le promet :<\/span>\u00a0l\u2019honn\u00eatet\u00e9 paie toujours.<\/span>\u00a0M\u00eame les grandes marques l\u2019ont compris :<\/span>\u00a0vous ne voulez plus acheter simplement une bonne p\u00e2te \u00e0 tartiner, vous voulez aussi savoir exactement ce qu\u2019il y a dedans, d\u2019o\u00f9 elle vient, qui l\u2019a faite.<\/span>\u00a0Dites-vous que pour vos clients, c\u2019est pareil !<\/span>\u00a0En appliquant quelques-uns de ces conseils, vous pourrez am\u00e9liorer la fa\u00e7on dont vos clients potentiels vous per\u00e7oivent, mais \u00e9galement faciliter vos \u00e9changes et les convaincre de revenir vers vous.<\/span>\u00a0<\/span><\/p>\n

\"D\u00e9couvrez<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00catre honn\u00eate avec ses clients : parce que mentir, c\u2019est mal.\u00a0 \u00c7a vous fait sourire ?\u00a0Car c\u2019est une \u00e9vidence que…<\/p>\n","protected":false},"author":3,"featured_media":3067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[859,820,5],"tags":[213],"class_list":["post-764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-blog-pour-les-vendeurs-comeup","category-astuces-comeup","category-conseils-et-astuces","tag-gestion-clientele"],"yoast_head":"\nPourquoi \u00eatre honn\u00eate avec ses clients ? | Experts ComeUp<\/title>\n<meta name=\"description\" content=\"\u00catre honn\u00eate avec ses clients, c'est un peu la base d'une relation client. 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