Ranking on search engines is not just about keywords and content. There’s a strong technical foundation behind every high-performing website. This enables search engines to crawl, index, and understand pages perfectly. That’s where a technical SEO expert comes in. A technical SEO expert focuses on optimizing your website’s infrastructure to improve its visibility for search engines. Content and backlinks are both important, but technical SEO is just as important, if not more. It ensures your website is accessible, properly structured, and fast. But what exactly does a technical SEO expert do, and how can you find the right one? We’ll cover that in this article.
What is a technical SEO expert?
A technical SEO expert is a professional who works on the backend and structural aspects of a website to improve its performance for search engines, like Google. General SEO professionals focus on link-building and content. Technical SEO experts deal with elements like website speed, indexing, website architecture, and crawlability. They often work closely with or are themselves developers. They also work with digital marketers to ensure the website follows the best practices for search engines and provides a smooth and seamless user experience.
What does a technical SEO expert do?
A technical SEO expert does many different things to improve a website’s rankings and how it is perceived by search engines. Here are some of their main responsibilities.
Website audit
They perform in-depth technical audits to identify issues that can affect search engine rankings. Essentially, they have a set of best practices and see if there are any configurations that go against them on the website.
Crawlability and indexing
They ensure search engines can crawl and index your pages correctly by optimizing robot.txt files, XML sitemaps, and internal linking structures.
Site speed optimization
Site speed is considered essential to having a good browsing experience. Especially nowadays. They improve loading times by optimizing code, images, and server performance. Sometimes what seems like minor adjustments can have a positive impact on your site speed.
Mobile optimization
They make sure your website performs well on mobile devices. It’s essential that it does for SEO rankings. Mobile has become a huge part of our browsing behavior, and websites that don’t optimize for it logically are penalized.
Fixing technical errors
They resolve issues like broken links, bugs, duplicate content, redirect chains, and crawl errors, making sure the website is as clean and flawless as possible.
Structured data implementation
They add schema markup to help search engines understand your content clearly. This is essential so search engines can understand the value of your content and who it should be shown to.
Core web vitals optimization
They improve key performance metrics that have a significant impact on both search rankings and user experience.
Why hire a technical SEO expert?
There are many reasons why you should hire a technical SEO expert. They can improve your website’s performance significantly, giving you:
- Better search engine visibility.
- Improved website speed and user experience.
- Fewer or no technical errors and bugs that tank your rankings.
- Better chances of ranking on competitive and frequently searched keywords.
- A strong foundation for long-term SEO growth.
Without proper technical optimization, even great content may not rank. You need to ensure your website follows best practices and is optimized as much as possible.
When should you hire a technical SEO expert?
There are multiple times when you should consider hiring a technical SEO expert. Here are some of the main ones:
- Your website isn’t ranking despite strong content.
- You notice indexing or crawl issues.
- Your site loads slowly.
- You’ve recently redesigned or migrated your website.
- Your organic traffic has dropped unexpectedly.
- You want to scale your SEO strategy.
Technical SEO is especially important for websites, e-commerce platforms, and fast-growing businesses that want to attract organic traffic and be on top of the conversation in their industry. Appearing first on popular search engines ensures you’re reaching potential clients.
Where to find a technical SEO expert?
Finding a technical SEO expert can be difficult if you don’t know where to look. Thankfully, there are a few options you can use. Here are some of the best places to find a technical SEO expert:
Freelance marketplaces
Freelance marketplace platforms like ComeUp give you access to many skilled freelancers to help you complete your projects with the best results. These platforms have a wide range of talents to choose from. In addition, the order process is designed to easily guide you through the collaboration. Most importantly, all payments are safe and secure, and there are safety mechanisms in place to protect you. In fact, when you place an order on ComeUp, you pay for it upfront, but the freelancer is only paid once they have delivered the order and you have approved it. This ensures you get what you order every time you order.
Social media and professional networks like LinkedIn
Social media platforms and professional networks like LinkedIn enable you to search and find talented freelance professionals. Their profiles act as a sort of resume and portfolio, giving you insight into their work. It’s a great option to discover freelancers and contact them. Nonetheless, work relationships can sour, and difficulties can arise. Regardless of where you find a freelancer, make sure you have safety mechanisms in place that protect you.
Referrals
Referrals are great because they rely on your close ones to help you find someone. So you can get a recommendation from someone you trust, which should help to start building trust. Ask your friends, family, past coworkers, or fellow entrepreneurs if they know anyone who can help you. Chances are, they know just the right person for you.
SEO blogs and forums
Finding someone on a forum or blog can be slightly more difficult, but what’s usually great about this is that you can find someone who is truly passionate about what they do. This could lead to finding a talented and motivated freelancer who could achieve great results.
When evaluating candidates, look for experience with technical audits, SEO tools, and measurable results. A strong technical SEO expert should be able to explain complex issues in simple terms. In addition, make sure you have a strong safety mechanism that guarantees your safety throughout the order process. You need to have guarantees in place, ensuring you will get your order or your money back.
Hire a technical SEO expert on ComeUp
ComeUp enables businesses to connect with professional freelancers to complete their projects. There are many skilled and experienced technical SEO experts offering clearly defined services with transparent pricing. You can browse profiles, use the search bar, review client feedback, and communicate with freelancers before starting a project.
ComeUp provides secure payments, verified freelancers, and a responsive human customer service team. The safety mechanisms in place guarantee you will get precisely what you order. In addition, the platform is rated 4.5 stars out of 5 on Trustpilot (as of April 2025), making it one of the best-rated platforms in the industry.
Conclusion: Complete your technical SEO projects with a freelancer on ComeUp.
Now you know what a technical SEO is, what they do, and how to find one to complete your SEO projects. They play a crucial role in ensuring your website is optimized for search engines and users alike. By improving site structure, speed, and crawlability, they lay the foundation for strong organic growth. Which is essential for any business.
If your website is not attracting as many organic visitors as you would like and ranks poorly on important keywords in your industry, hiring a technical SEO expert can help you understand why and fix it. Unlock your website’s full potential by hiring a technical SEO expert on ComeUp to complete your SEO projects with the best results.
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