Your logo is the cornerstone of your business identity. Not only is it what people see the most with your name. It’s also what they remember you by. Think of big brands such as Starbucks and McDonalds. These brands are so famous that people all over the world recognize their logos easily. That’s why you need a logo that accurately depicts how you want people to see your company. Find out if you should refresh your logo.
Do you remember when you first generated your company’s logo? You probably put a lot of thought and time into it to make a logo you would be super proud of. Or maybe you were working with a tight budget and couldn’t hire a highly skilled designer to design your logo. Whichever may be the case, you may be falling into the same trap as many other businesses. Many businesses forget or don’t realize that at some point, they should update and refresh their logo. If your logo is too old, it may be hurting your brand.
Is it time for you to refresh or redesign your logo? We’ve created this article to help you figure out if you should consider redesigning your logo and give you some advice to help you get the best results possible. With ComeUp, you can find an experienced and skilled logo designer who will create a delightful logo for your company.
Why do you need to refresh your logo?
Your logo is the main element of your visual identity. It’s what everyone will recognize you by. As mentioned above, it should represent how you want people to see your company. It should be recognizable in a second and distinctive so people don’t confuse it with another brand’s logo. It should also be emotional and represent the feeling that the company gets from your company. The most essential is that it clearly represents what your company does. Your logo is something to be proud of. It’s what makes you stick out, and it also makes you who you are. Make sure to be consistent in your branding by using it everywhere and staying in line with your brand identity at all times. Otherwise, you won’t have a strong brand image and loyalty.
Hints that it might be time to modernize your logo
If your company has existed for a few years now, maybe you’re not sure it’s right for you to redesign your logo. Especially if you read our above point about brand loyalty and identity. But even the most iconic brands have had to redesign their logo at some point. Look at Amazon, Starbucks, or even Microsoft Word. These brands have all had multiple logo redesigns in their lifetime. Below, we gathered some reasons why it might be time for you to modernize your logo.
1. Your logo looks and feels outdated
No matter how delighted you were about your original logo’s design, times change, and so do trends. When you look back at the most popular logo designs 5 and 10 years ago, they are entirely different from today. The most popular typography today is certainly something else compared to before. There’s nothing for a brand to look outdated. Your customers want to buy from companies that are relevant and stay up-to-date.
Looking back at logos in the past, companies tended to overcomplicate logos. Just look at Apple’s logo in 1976. It’s so different from today’s logo that it’s hard to believe it’s the same minimalistic company we know and enjoy today. Nowadays, logos are more simple and minimalistic than they were before, and that’s why yours should be as well.
2. Your logo isn’t the best for modern media
If you got your logo designed a few years ago, it might not be the optimal format in today’s day and age. Things move fast nowadays, and trends have changed significantly. That may be even truer for social media and websites. Just think of the rise in the use of mobile in the last 10/20 years. Your logo may not be perfect for the media and platforms used today.
3. Your logo no longer represents your company accurately
Just like people, companies change too. Look at Samsung in 1938 when they started as a grocery trading store. Today, Samsung is one of the biggest smartphone providers in the world. Whether it’s the company’s values or even what the company does, your logo should be up-to-date to reflect these changes. Your logo should represent your company and what it offers, so keep updating it as your business grows.
4. You had limited resources when you made your logo
Very often, when new companies or entrepreneurs start, they want a delightful logo but don’t have the resources to get a logo that matches their expectations. Maybe you had a limited budget or didn’t have enough money to hire a designer. Whatever it may be if your company has significantly grown. You should consider updating your logo now that you have the resources. You could even take it as an occasion to celebrate your company’s success these last few years.
5. You’re shifting your focus or position in the market or rebranding
This point is one we know well personally. In 2013, we launched the first version of ComeUp under the name 5euros. But in 2022, we rebranded from 5euros to ComeUp. This decision was an easy one to make for our company as our company name no longer clearly represented what we were doing and made very little sense outside of Europe when we were gearing up to internationalize ComeUp. Today, our logo and brand name perfectly represent our goal to provide freelancers and small businesses with a solution that is truly suited to them to grow their business.
Reasons why you should not refresh your logo
Now that we’ve seen some reasons why you should consider refreshing your logo, we should mention why you should not update your logo.
- Your business is moving to a new place
- Your business is trending and gaining momentum
- You’ve changed your logo recently
- You had a change in management or proprietorship
What you should consider when you Refresh your logo
If you decide to redesign your company’s logo, there are a few things to consider. The good thing is that it’s not the first time you’re making a logo for your company. Take the time you need to ensure you get the best logo possible. If you prepare the redesign you’re sure to be happy with the results and that everything goes smoothly.
Make sure your new logo matches your Brand’s identity
If your company has been around for some time, make sure that your new logo matches your brand identity so that it’s not confusing for existing customers. Imagine if McDonald’s suddenly changed its colors to purple and pink. People identify McDonald’s with its famous yellow and red, so customers would be confused. If there are feelings connected to your brand’s identity, make them come through with the new logo.
If you have a large customer base, make sure your changes will not disorient them. Minor changes to make your logo look younger may be better than an entire redesign. It also depends on your customers, so get their feedback.
If you want to entirely change things and move forward from your company’s past identity, you can take more drastic measures in your logo redesign. If you think it’s time for the company to take a new direction, there’s no better way than by making significant changes. Make sure you survey your current customer’s feelings about the topic. Survey your top customers and get them involved. It’s better to get the opinion of some of your most loyal users so that your changes don’t appear as a shock or disloyal to them.
Design a logo that fits everywhere
As mentioned above, things move fast. Take that into consideration when you’re designing your new logo. If you design a logo and only check that it looks good on your website, you might be surprised when you publish it to your social media profiles or other places. Consider that new placements may arise, so your logo needs to be adaptable. Imagine your logo everywhere to see if any cases would negatively impact its design.
Communicate your changes to your users
Prepare a clear and well-established communication strategy around your new logo. You want to announce it to all your users. Mention it everywhere your users can see. Don’t just do this as a last-minute thing. Create a strategy that engages your users and gets them excited about the change. Revealing that a redesign is coming with a sneak peek is a fun way to engage and excite users about the change. Plus, it’ll ensure they are not surprised when the change happens.
Get the best Logo redesign for your business
Now that you’re ready to get started on getting your logo’s new design done, you can consider which are the first steps you should take. First, consider the specifics of this redesign. Make a short brief that clearly explains what you want and why. After that, you’re ready to start looking for logo designers.
Use Freelance Logo Creation Experts on ComeUp
Order the logo creation service that fits your needs on ComeUp to get the best results possible. You will find many experienced freelancers who can design a delightful logo for you. All you need to do is go on ComeUp, look for logo creation services, go through the different service options, and find the one that’s right for you. You will even be able to see some of the logo designs that designers have made so you can find a designer whose aesthetics match yours.
When you order a service, give all the instructions needed to the seller you’re ordering from. The clearer you are with the seller, the better the final result will be. Order a service that offers revisions if you want the designer to make revisions.
Try out several designs
If you have the resources, hire multiple designers to work on your logo. If they each make a logo, you can pick the one you prefer as your final product. It’s also a great way to ensure you’ll find a design that matches your expectations. Once you’ve found the design you prefer, you can give final instructions to your seller so they can fine-tune the details.
You can even conduct surveys and test out the different new logo designs with your audience to see if there’s one that your users prefer. It could even be a perk for your loyal customers. Vote for the company’s future logo. Even if you disagree with the logo design your users prefer, you can have it reworked so that it’s close to what your users liked while adding your personal touches.
You have access to thousands of skilled logo designers who are experts in their field, thanks to ComeUp. Take advantage of the many services offered on the platform to get the best redesign for your brand. Create a logo that connects with your customers and delights them to grow your brand loyalty and improve your brand’s image.
