Search engine optimization (SEO) is essential to help people find your website organically online. It’s often considered essential yet remains overlooked by many who prefer the direct results that ads and other sources of marketing can generate. The key thing to consider is that SEO continuously brings traffic to your website. Ads and other marketing sources that require constant investment and actions usually have a more immediate impact, but this impact fades rapidly over time. That’s why it’s so essential to invest in SEO early on and treat it as a main priority. The first step is finding the right website builder to enable you to leverage search engine optimization to its full potential. In this best website builders for SEO article, we’ll cover all the best website builders to use for SEO and explain why they may or may not be a good fit for you.
The best website builders for SEO
There are many website builders optimized for SEO. Choosing one can be difficult if you have less SEO experience and knowledge. This guide will help you understand the difference between various builders so you can choose the one that’s right for you.
1. WordPress: One of the best website builders for SEO
WordPress is one of the best website builders for SEO available. Some would even go as far as saying that it’s simply the best. You have entire control over the site you want to build and lots of flexibility. You can create your website in a variety of ways. Countless themes allow you to customize your site however you choose. You will have entire control over the metadata, URLs, sitemaps, and alt-text for your content. It’s straightforward to use, and WordPress has a legacy that should give you confidence in its reliability.
The only negative points about WordPress are the fact that you will need a hosting service, you need to maintain the site continuously, and it can be slightly complicated to use at first.
WordPress plugins
One of WordPress’s biggest strengths is the large selection of plugins available to help you get more out of the website. There are many useful plugins for SEO, like Elementor, Yoast SEO, and Rank Math. These plugins allow you to to optimize your content to get the best results in terms of SEO and to follow the best practices, so Google views your website favorably. They’re a big part of what makes WordPress so powerful for SEO, so ensure you leverage them well.
2. Wix
This website builder is known as one of the best alternatives to WordPress. It’s actually a bit simpler to use, making it the perfect solution if you’re a beginner or uncomfortable with different user interfaces. The interface is super easy to use thanks to the drag-and-drop feature that enables you to customize your website. They also have various built-in SEO tools.
The one downside of Wix is that it gives you less control over your website’s code compared to other builders. This should not be an issue nonetheless if you don’t plan to code or do heavy personalization features. In addition, Wix is slightly more expensive than WordPress and some other builders.
Wix SEO features
One of Wix’s prominent strengths when it comes to SEO is the various SEO tools at users’s disposal to help them follow best practices, optimize, and generate better results. The SEO Wiz tool allows you to optimize your content. There’s an automatic redirect function. You can add alternative text for images, and create custom URLs for pages. Wix enables you to optimize your content for mobile phones, which is essential as mobile has become the preferred navigation method. If your website is optimized for mobile phones, you’ll provide a better browsing experience and keep users on your site longer, which should make Google view your website favorably.
3. Squarespace
Squarespace enables you to build a website using a variety of templates. It’s easy to use, like Wix, and does not require any expertise. In addition, they have a variety of easy-to-use SEO tools. One of the main advantages of Squarespace compared to Wix is that they have a page limit that is capped at 1,000 pages compared to 100 pages for Wix. That’s huge if you need many pages for a Blog or other types of content, as a hundred pages can be somewhat limiting after a few years.
The biggest downside of Squarespace compared to WordPress is that it offers much less flexibility than WordPress. Whether it is themes, plugins, or general usage, WordPress is much more flexible and adaptable to each user’s case.
Squarespace SEO features
The built-in SEO tools provided by Squarespace will help you with site indexing, creating meta descriptions, and customizing URLs. A sitemap is also automatically generated, which is great for Google and its crawlers.
4. Webflow
Webflow is another great and famous website builder. It’s known for being the perfect builder to build custom designs. The way it works makes it very easy to personalize a website and make all kinds of design changes. In addition, it’s optimized so pages load quickly, has lots of SEO tools built-in and can be customized without needing any code. It’s the perfect website builder for you if you’re looking for one to optimize SEO and are interested in web design.
For downsides, Webflow is a bit more complex than other builders. That’s because it’s not your classical builder. The emphasis on design makes it more complicated than the drag-and-drop design options other builders have. Luckily, if you’re interested in Webflow, they provide training videos teaching how to leverage their builder.
Webflow SEO features
With Webflow, you have control over your SEO practices and settings. You can leverage custom code, meta tags, and alternative texts to optimize your content. In addition, Webflow enables your design to be super responsive, which is essential for good SEO, as you’ll have a good browsing experience on all your user’s different devices and browsers.
5. Shopify (for E-commerce): One of the best website builders for SEO for E-commerces
This might be a no-brainer if you’re looking to build an E-commerce. You can build an E-commerce on other builders like WordPress or Webflow, but none is as optimized as Shopify. You have a platform on which all your E-commerce is consolidated. The loading times are quick. There’s a clean code structure that allows you to do more anytime you need to. Simply put, it’s one of the best options for E-commerce. Especially, when you consider all the E-commerce plugins available to help you improve your performance.
Besides the price, the only two downsides are that you need some apps for advanced features, and they can also cost some money. And, you will have less control over your technical SEO than if you were using WordPress or other platforms.
Shopify SEO features
There are lots of built-in tools available to help you get the best SEO results. With Shopify, you can personalize your meta tags, URLs, and alternative texts for images. It’s a great website to help you leverage SEO with optimized product descriptions and reach potential customers searching for these products directly. Shopify also creates a sitemap automatically for your website, which is essential to be viewed favorably by Google.
6. Jimdo
A little less famous than its competitors, Jimdo is another website builder on which you can leverage SEO. The main advantage is that you have access to responsive designs and can build a website quickly. In addition, they provide automatic SEO optimization so your content is optimized with you making less effort.
The downside is you will have less flexibility and control when it comes to advanced SEO.
Jimdo SEO features
They have many SEO tools that are easy to use. Sitemaps will be generated automatically, and you can edit metadata like meta descriptions and URLs.
Leverage professional freelancers to build the best SEO website
Building a website already requires a lot of time and effort on itself. Optimizing it for SEO necessitates even more expertise, knowledge, and time. Professional freelancers can help you achieve better results. In addition to helping you complete projects more quickly, they allow you to generate better results thanks to their expertise.
On ComeUp, you’ll find many skilled freelancers with the skills to complete your projects seamlessly and go beyond your expectations. Try ComeUp today and find the freelancer you need.
Conclusion: The best website builders for SEO
Now that you know the best website builders for SEO, it’s time to choose the one you want to use. Thanks to the information we’ve provided in this article, you should be able to decide, but feel free to sign up on different websites and explore the interfaces to find the one you feel most comfortable with. It may seem like a difficult decision, so consider your needs carefully. If you’re planning to run a blog, WordPress might be the perfect solution for you, while Shopify might be better if you’re planning to run an E-commerce website. Whichever solution you use, consider consulting an SEO freelance expert to make sure your website is optimized for SEO.
