You might think Pinterest is just a platform to find recipes and DIY hacks. But the platform has changed a lot, and today, it’s a powerful visual search engine with over 450 million active monthly users. The audience remains niche, which makes it ideal for brands to reach and engage with these specific audiences. A Pinterest manager helps brands grow their Pinterest presence and engage with users. They can generate great results for companies. In this “What is a Pinterest manager” article, we’ll cover their role and how they can help your brand grow.
What is a Pinterest manager?
A Pinterest manager is a social media expert who can help brands create, manage, and optimize their presence on Pinterest. They can create a strong Pinterest strategy to meet a brand’s goals, like increasing traffic, growing followers, and increasing visibility. Ultimately, their efforts result in more website visitors, leads, and purchases.
Many Pinterest managers work as virtual assistants and freelancers specializing in Pinterest marketing. Their main strengths are their understanding of how the platform works, the algorithm, the content, and how to engage with an audience. These are essential parts of generating results on Pinterest.
What Does a Pinterest Manager Do?
Pinterest managers accomplish many tasks to help a brand grow its presence on the platform. Research, strategy creation, execution, and measuring results are all important things to do to get the best possible results.
1. Account Creation and Optimization
If you’re new to Pinterest, a manager can create your business account, set up boards, write optimized descriptions, and claim your website to ensure your account is ready to grow and optimized. This may seem easy, but there are details managers know to create your account with better results. Besides, they know the platform best, so they’ll know how to present your brand so it resonates with the audience on the platform.
2. Strategy and Content planning
From seasonal trends to everyday content, a Pinterest manager develops a pinning strategy that aligns with your goals. They conduct the necessary research to create a clear, actionable plan. The different goals a business can target are driving traffic to the blog, selling products, growing leads, and increasing sales. Managers will use these goals to shape strategies that yield positive results.
Content planning is essential to deliver high-quality content consistently. Managers create post schedules to plan posts and key events ahead of time so your content is always ready and on the mark. Of course, managers will still engage in spontaneous interactions. But planning enables you to deliver better results.
3. Keyword Research
Pinterest is a visual search engine. Pinterest managers know how to find the keywords your audience is searching for and strategically incorporate them into your pins and boards. It’s the best way to reach more people and make your content more impactful. A skilled manager will know the right keywords to grow your account regularly.
4. Pin and content creation
It’s essential to have eye-catching and attractive visuals to succeed on Pinterest because it’s such a visual platform. Pinterest managers have the skills and expertise to create the most engaging visuals. They create attractive pin graphics and other visuals using tools like Canva while respecting brand guidelines. Once they’ve generated the content, they schedule it using a scheduling tool to ensure it’s posted at the best time to get the most engagement.
5. Analytics, data analysis, and reporting
Marketing is all about tracking results to measure performance, and Pinterest is no different. An account manager can gather the data you need and analyze it to give you insight into what is working and what needs improvements. They can create in-depth reports with suggested next steps. In addition, with the right tools, they can measure their impact on your business.
Why hire a Pinterest manager?
Running a business is time-consuming, and there’s always much to do. Leveraging new marketing channels can be difficult because you need the time to learn how to leverage them in addition to using them. It can take a long time to understand how to generate the best results.
Hiring a Pinterest manager helps you
- Save time by outsourcing work to someone more efficient and experienced
- Get better results thanks to expert strategies and proven experience
- Increase your reach and bring more traffic to your website
- Grow sales and leads from Pinterest
There’s a common misconception that Pinterest is not a good platform to use for Marketing and that Instagram, Facebook, and TikTok are much more powerful. But as a business, you might be missing a golden opportunity. There’s less competition on many of these platforms.
Who should hire a Pinterest manager?
If you’re wondering if Pinterest can be a good marketing tool for your business, there’s a strong chance it can be. The platform is versatile and can be used in different ways to reach goals like increasing brand awareness, website visitors, leads, and customers.
One of the best examples is how UNIQLO leveraged a viral marketing strategy for its Dry Mech campaign on Pinterest to hack the platform and reach many users.
Who can benefit from a Pinterest Manager?
- Bloggers and content creators who want to increase website traffic.
- E-commerce websites looking to highlight their products.
- Coaches, course creators, and people selling digital courses.
- Niche brands like fashion, home decor, food, travel, and wellness.
Regardless of the size of your business, a Pinterest manager can help you reach more people and achieve various goals. It’s a great platform to develop your presence on. We recommend testing it out to ensure you don’t miss any opportunities.
Find a Pinterest manager on ComeUp.
Finding the right Pinterest manager to complete your projects can be time-consuming. But it doesn’t have to be. With ComeUp, you can find the ideal Pinterest manager to deliver impactful results on the platform. ComeUp is a freelance marketplace where you can find professional services to complete your projects.
You can browse services or use the search bar to find the services you need. After selecting a few options, you can check services and the sellers offering them to find the right one for you. Then, place an order and share your brief. You’ll want to share as much information as possible in the beginning. When you place an order on ComeUp, the money goes into an escrow account, and the freelancer only receives it once the order is completed and you’ve approved it. So you’re sure to get what you ordered. ComeUp is rated 4.2 stars out of 5 on Trustpilot (as of April 11, 2025) because of their high-quality customer support and the platform’s solutions to help entrepreneurs and small businesses complete their projects.
Conclusion: Hire a Pinterest manager to grow your brand’s presence on Pinterest
Now you know what is a Pinterest manager and how to use them to grow your presence on Pinterest. While Pinterest may not seem like the first platform you want to invest time and money on, there’s less competition, and you can potentially reach a niche audience. You should run some tests to discover if Pinterest can be a valid strategy in your marketing. With ComeUp, you can find a professional freelance Pinterest manager to save time and get better results. Try ComeUp today and find a Pinterest manager!
