It’s always tough for companies of all sizes to remain competitive. And over the last few years, the way we work has radically changed with work from home and other changes. More and more companies are using freelance services and taking advantage of freelance platforms to complete more projects. Instead of only relying on full-time workers, they have taken a different approach to access more expertise and skills for some projects. It’s a great way for them to get the best results on a short to mid-term mission.
This is true for companies of all sizes. Whether you’re a startup with only a few employees, a Fortune 100 company, or an auto-entrepreneur, freelance services can empower you to deliver more work and better results.
There are more and more talent shortages taking place in various industries like web development and other specific skill-related work. This shortage is also voluntary. Companies want to improve their margins and fix tighter budgets to do so. You’ve certainly heard of the term “gig economy”.
That’s where freelance marketplaces and freelancers help companies experiencing those shortages by giving them a reliable option to complete their projects with the help of freelance experts.
We’ve gathered a list of reasons why you should be using freelance services in 2024 to show you how helpful these services can be in helping you stay competitive.
Get High-quality services done by highly specialized freelancers
When it comes to hiring highly specialized individuals, it can be very difficult for companies to hire talent. There are several reasons why. Take a business’s location for instance. A business can be limited by its location, as only a handful of candidates are in their area. It can also happen that people in certain fields are not interested in full-time jobs. Having access to highly specialized freelancers allows you to unlock the expertise of individuals you would usually never have access to. They have many useful insights and knowledge to help you get the best results possible.
With freelance services, you’ll get high-quality work executed by a specialist with tons of experience. Since they have worked on many projects for multiple companies, they have so much knowledge and expertise to share with their clients.
Because they are freelancers, they also have a motivating incentive to deliver high-quality work. Their reputation is important so they can land future jobs so they know they need to delight customers. After all, a freelancer is just like a business when it comes to getting clients. They need to attract new clients and retain the ones they have to ensure a steady flow of jobs.
Become more competitive by increasing your company’s efficiency and growth
As mentioned above, freelancers are often highly specialized workers with lots of experience. So you can expect faster results and deliverables than you would from a regular employee. For your employees, there are fewer incentives to complete a project fast as they know they will need to work on the next project after. Freelancers want the next project because that means more money for them. Increased opportunities mean increased income for them. Furthermore, they don’t have to spend time in meetings and doing administrative tasks. They can focus their time on getting the work done.
You can also work with people from different time zones to cover more daytime and increase output.
Even more importantly than optimizing your time, you can save a lot on costs with freelancers. The broadest example is needing a specific skill set for projects but not having enough work long-term to justify hiring a new employee. Using freelancing services allows you to complete your projects without having to worry about letting go of someone once there is no more work for them.
Even if you’re currently hiring for a full-time position, you could start with a freelancer to get started on your projects while you find the right fit for the job. It may cost your company money not to have someone working on the projects you need to do, so it’s better to get started early instead of being on hold while you find a suitable candidate.
Get the flexibility you need by using Freelance services
It’s no secret that freelancers decide their hours. Since they have flexible hours, they can take on last-minute jobs and work late to meet short deadlines. If a project requires more attention than initially planned, they can also rearrange their schedules to accompany you until the completion of the project.
A good independent is used to meeting short deadlines, so if you’re in a hurry, they can help you complete your project rapidly. It’s advantageous for them also, as they get to complete work quickly on a project and get paid fast. They also know that if you appreciate their work and speed, you may give them more work in the future.
You get even more flexibility when you consider that you’re not bound by a long-term contract. You can choose the flexibility you need in a contract, whether that’s an hour or three months, it’s up to you.
Freelancers are also used to working on short-term jobs for different companies, so you don’t need to worry about assembling a comprehensive onboarding for them. They are used to understanding the situation quickly. Tell them what you feel is necessary for them to know and answer their questions, and they will be ready to start working on your project immediately.
Types of freelancing services that companies use
Companies need skills in different departments so they hire independent people in different fields based on their needs. From content writing to marketing, data analysis, and management experts. The advantage is that this new trend enables companies to find people for all types of projects. Even if they just want to test something new. Companies can find people with skills in graphic design, writing, audiovisual, web development, social media, and business. For growing small businesses, they can find versatile freelancers who can help out to free up time for decision makers.
How and where do companies find the best freelancers?
Now that you know all the advantages of hiring a freelancer for your projects instead of a full-time role, here are some of the places where you’ll find the best talents for hire. Each of these places has different advantages. Of course, these are not the only ways to find freelancers. Word of mouth, social media, and connections can lead you to some highly skilled talents.
Different platforms can facilitate your search as well as your transactions. From social networking tools like LinkedIn, with which you can find a skilled independent in a specific field, to freelance marketplace platforms that provide you with many options while securing your transactions and ensuring that some level of quality is met.
The examples below will help you start your search for the freelancing expert you need.
This is one of the obvious choices. As a social networking platform, LinkedIn can enable you to find all the freelance talent you need. With more than 900 million platform users across 200 countries, it can be a great place to access some highly skilled and specialized freelancers. There is a hiring platform where you can post projects as jobs, search for freelancers, and manage connections.
ComeUp
A freelance marketplace with thousands of services on offer allows you to find the services you need to complete your projects. There are so many advantages to using a freelance platform like ComeUp. The main ones we will talk about here are skills and security. On ComeUp, you can find experts who can complete your projects within your desired deadline. The fact that you can look for services instead of posting your own job ensures that you will find someone who knows how to complete the job expertly.
You also get a larger pool of options. A job posting would only get a limited amount of replies. The other advantage is that the platform is a trusted third party to secure transactions, protecting sellers and buyers from possible fraud. When a buyer orders a service from a buyer, ComeUp places the money in a secure escrow account. The money is only wired to the seller once the order is completed and confirmed by the buyer. If the order is canceled, the buyer receives an immediate refund.
Toptal
Another freelance platform marketplace. Toptal says that they only offer the top 3% of freelance talent. This makes it more premium. You will be able to find highly skilled workers there, but that comes at the highest cost in the market. The minimum amount for a first project is $500.
Codeable
This platform is more niche as it focuses on WordPress developers for projects related to WordPress. They are easy to use, and since they are in such a niche field, the services provided are top-notch.
TaskRabbit
This is for one-off projects that are usually more physical tasks. Unfortunately, this is only available in the US for now.
Get better results for your company by embracing Freelancing
Seeing the evolution and trends in how we work in the past few years, freelancing is already among us and thriving. Companies that have learned how to benefit from freelance services have benefitted from the expertise of skilled professionals in varied fields and have gotten better results. Access tons of specialized freelancers and expertise in areas where you can improve your results. Rethink the way you work and complete your projects more easily, more quickly, and for a better price. Try using Freelance services today and see the results for yourself.
