Email marketing is an essential marketing channel for any business, as it enables you to engage with existing and potential customers when needed. Mailchimp has been the leading email marketing platform for many years, thanks to its ease of use and simplicity. However, recently, people have been seeking Mailchimp alternatives due to its increasing costs, limited advanced automation features, and reduced design flexibility. Marketers are becoming aware that there are better and cheaper options out there. In the 9 best Mailchimp alternatives article, we will cover what Mailchimp is, why seeking an alternative could be good, and what the best alternatives are.
What Is Mailchimp?
Launched in 2001, Mailchimp is one of the most famous email marketing and automation platforms. It was designed to help businesses of all sizes interact and communicate with their audiences. It has various features like email campaigns, customer segmentation, landing pages, and analytics. As the platform has grown, they have added features like CRM, social media, and e-commerce tools.
Mailchimp became one of the most popular email marketing platforms because it is easy to set up and use. But the platform gets increasingly expensive as you scale and grow. In addition, it was built on strong basic features. So, as you develop your email marketing strategy, you might be limited in what you can do.
Why Consider a Mailchimp Alternative?
Mailchimp is a powerful solution for many companies. Nonetheless, it’s not perfect and doesn’t fit every company’s needs. Here are some of the main reasons why companies look for alternatives:
- Pricing Increases: The prices rise significantly as your list grows.
- Limited Automation: Compared to many competitors, Mailchimp’s automation features are basic and limited. It’s a shame when marketing automation can generate a lot of revenue and orders.
- Paying for Unsubscribers: Mailchimp counts unsubscribed users toward billing. This can end up costing you a lot. Especially after years of using the platform.
- Interface Complexity: The user interface (UI) is functional. But it is not attractive or intuitive. Many users have complained about it.
- Fewer features than many competitors: Other platforms offer better features, like personalization, AI tools, and e-commerce integrations.
The 9 Best Mailchimp Alternatives in 2026
1. Brevo (formerly Sendinblue)
Brevo is a comprehensive email marketing platform that also supports SMS marketing. It’s known to be simple and easy to use, while affordable. This is one of the best Mailchimp alternatives for small to medium-sized businesses that need an all-in-one solution.
Brevo pros:
- Generous free plan (unlimited contacts)
- Includes SMS, live chat, and CRM
- Powerful automation workflows
Brevo cons:
- There are daily send limits on the free plan
- The template builder feels basic with fewer personalization and design options.
2. MailerLite
MailerLite is another powerful Mailchimp alternative. It has clean and helpful design tools. The marketing automation features are great. In addition, it’s very user-friendly. This platform is perfect for small businesses, bloggers, and creators who prefer an easy-to-use solution that can generate good results.
MailerLite pros:
- Exceptional email editor and templates.
- The free plan includes automation and landing pages.
- Affordable paid plans.
MailerLite cons:
- Limited native integrations.
- A rigorous approval process
3. ActiveCampaign
ActiveCampaign is one of the best Mailchimp alternatives for marketing automation and customer relationship management (CRM). The platform enables you to create powerful and complex workflows. It’s the perfect solution for businesses that are scaling and looking to grow with marketing automation.
ActiveCampaign pros:
- One of the best automation builders.
- Integrated CRM and sales automation.
- High-level segmentation.
ActiveCampaign cons:
- Difficult to use for beginners.
- Higher starting price than other platforms.
4. Klaviyo
Specializing in e-commerce, Klaviyo is another powerful alternative to ActiveCampaign. It has integrations with Shopify, WooCommerce, and BigCommerce, which are super helpful if you use those platforms. Beyond these integrations, Klaviyo enables you to create complex and personalized marketing automation flows. It’s one of the best solutions for e-commerce brands that want to personalize and optimize customer journeys to increase revenue.
Klaviyo pros:
- Advanced analytics and segmentation.
- Powerful automation flows.
- Revenue tracking from email campaigns.
Klaviyo cons:
- Gets more expensive as your list grows.
- Non-e-commerce users might be better off using simpler platforms.
5. Moosend
Moosend is a comprehensive email marketing platform featuring robust automation tools, AI capabilities, and advanced reporting. The platform has competitive prices, making it one of the best Mailchimp alternatives for businesses of all sizes that need high-quality features at a reasonable price.
Moosend pros:
- Easy-to-use, high-quality drag-and-drop email builder.
- Advanced automation and personalization capabilities.
- Great price-to-quality ratio.
Moosend cons:
- The UI is not as good as other platforms.
- Fewer integration options than other platforms.
6. Omnisend
More focused on e-commerce, Omnisend supports omnichannel campaigns through email, SMS, and push notifications. It’s an outstanding solution for online stores that want to leverage SMS and email marketing.
Omnisend pros:
- Great templates for e-commerce.
- Easy-to-use automation flows.
- Practical Shopify integration.
Omnisend cons:
- Limited CRM features
- Not ideal for non-retail use as it focuses on e-commerce.
7. GetResponse
GetResponse is a full-scale marketing platform with many features, including email, email automation, landing pages, webinars, and more. It’s a strong platform for businesses seeking a centralized digital marketing suite to utilize.
GetResponse pros:
- Comprehensive and extensive tools.
- Great for webinars and funnel creation.
- There’s a free plan for up to 500 contacts.
GetResponse cons:
- More difficult to master than other platforms, as it’s more comprehensive.
- Some features require more expensive paid plans.
8. AWeber
AWeber is one of the original email marketing platforms. It’s reliable and easy to use. The perfect Mailchimp alternative for beginners and solopreneurs.
AWeber pros:
- Helpful customer support team.
- A solid free plan.
- An extensive template library.
AWeber cons:
- It is missing some advanced features.
- Design tools are limited.
9. Benchmark Email
Benchmark Email is a simple but functional email marketing platform. It is perfect for small teams and businesses that need basic email marketing tools.
Benchmark Email pros:
- Easy-to-use and clean interface.
- Free plan with principal features.
- Strong automation options.
Benchmark Email cons:
- It is missing some advanced features.
- Design tools can be limited.
Complete all your email marketing projects with ComeUp
It can be difficult for businesses of all sizes to increase their revenue and orders if they have less experience in email marketing. Thankfully, with ComeUp, businesses can get help from professional email marketing freelancers. It’s a great way to complete email marketing projects with the best results.
ComeUp is one of the best freelance marketplace platforms to find professional freelancers. You can browse different categories or use the search bar to find the service you need. Read the service description, reviews left for the service, or contact the seller if you have any questions about their services.
When you place an order on ComeUp, you pay right away, but the money is placed into an escrow account. The freelancer only receives the money once they have delivered the order and you have approved it. You’re sure to get exactly what you order.
Conclusion: The 9 Best Mailchimp Alternatives in 2026
Now you know the 9 best Mailchimp alternatives, and you can make an educated decision in choosing your next email marketing platform. Take the time to process this information and consider what is most essential to you. If you’re a beginner looking for a simple solution, AWeber could be a great choice. But if you’re looking to grow your e-commerce significantly, ActiveCampaign or Omnisend might be better alternatives. Complete your email marketing projects more quickly and with better results thanks to freelance professionals. You can find freelancers to write email copy, build email marketing automations, or launch your campaigns. Try ComeUp today and start growing your business.
