Reddit Community Marketing Strategist for AIFO Prop Trading

I worked on building organic Reddit visibility for AIFO, a prop trading and funded trading evaluation platform, through a community-focused Reddit marketing strategy aimed at traders discussing prop firms, trading rules, evaluations, payouts, risk management and trading platforms.

The project involved detailed subreddit research to identify relevant trading and prop-firm communities, understand their rules and audience interests, and find conversations where AIFO could participate naturally. I researched recurring trader questions, comparison topics, rule discussions and common pain points to create content suited to each community.

My work included Reddit-native posts and contextual comments around specific AIFO features and trading topics, including drawdown structures, daily loss limits, 1-Step and 2-Step evaluations, Instant and Sprint accounts, news and weekend trading, MT5, payouts and risk management.

I worked on building organic visibility for Matelas Personnel, a Quebec-based mattress manufacturer, through a Reddit marketing strategy focused on relevant conversations around mattresses, sleep, comfort, mattress shopping, and Canadian-made products.

The project involved subreddit research and analysis to identify communities where discussions about mattresses, sleep quality, buying decisions, local products, and home-related purchases were already taking place. I researched subreddit rules, audience interests, conversation patterns, and existing discussions before developing content suited to each community.

My work included Reddit content creation, discussion-based posts, contextual comments, community engagement, brand mentions, and organic Reddit promotion. Content was structured to provide value within the conversation rather than relying on repeated promotional messaging, while introducing Matelas Personnel naturally when relevant.