Allan H Art was created by an emerging artist whose work is deeply personal, experimental and shaped by years of studying, creating and developing a distinctive artistic voice. The goal of this project was not simply to redesign a Shopify homepage, but to build a digital environment that felt like an extension of the artist and the work.

I reorganised the homepage to guide visitors through the brand’s collections, signature pieces and creative story while giving individual artworks enough space to feel valuable. Product discovery, visual hierarchy, storytelling and the customer journey were strengthened without removing the unconventional personality that makes Art Fart memorable.

The final result was a more immersive, structured and commercially focused art store that still felt authentic to its creator. The owner loved the direction because the website finally presented the art with the character, confidence and depth behind it.

Our Passion Studio began with more than a collection of artworks. It carried the personal story of an artist and publisher who creates from a place of calm, reflection and connection with nature.

For this project, I developed a complete brand direction that brought that story into every part of the Shopify store. I refined the visual identity, reorganised the homepage, strengthened the messaging and created a clearer journey through the artwork, signature pieces, lifestyle products and Mind Calming Collection.

The new structure gave the brand a more consistent voice while helping visitors understand the meaning behind the work and discover products more naturally. I also ensured that the creator’s personality, custom-art offering and commitment to supporting veterans and rescue animals remained visible.

The result was a warmer, more purposeful and commercially structured brand that felt true to the owner’s vision.

A&Creations is a handcrafted beauty brand built around carefully developed soaps, skincare and body products created with naturally derived ingredients. The challenge was helping a large and diverse product catalogue become easier to discover while establishing the brand as a trusted source of information within the natural beauty market.

For this project, I developed a structured SEO content strategy covering the products, ingredients, customer concerns, skincare routines and wider topics connected to the brand. Each article was designed to answer real search questions, strengthen internal links and guide potential customers naturally towards relevant collections and products.

The result was a growing content system that supported search visibility, product discovery and long-term topical authority, while preserving the personal, educational voice behind the brand.