Professional Visual Designer (Illustrator & Graphic Designer)

Kalpanika Studio is a creative studio with 10+ years of experience delivering story-driven, market-ready visuals for publishing and brands. Our services include children’s illustration, branding, merchandising, graphic design, and campaign visuals, with work published internationally through Amazon and leading local publishers brands. With experience across publishing, FMCG, Fintech, F&B, parenting, and marketplace sectors, we turn ideas into impactful visual solutions that are both creative and commercially effective.

Skills

Illustrations
Graphic Design
Packaging
Merchandising
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Procreate
Ebook Covers

Portfolio

A collection of book cover designs (non- AI) for various publishers and genres,
from fiction to non-fiction. Created with Adobe Photoshop and Adobe Illustrator, each cover is designed to feel modern, eye-catching, and commercially compelling.
Illustrated spread pages for children’s book projects (non-AI), specializing in fable stories with animal characters that are both charming and story driven. The work combines adorable visuals with strong storytelling appeal, ensuring each scene supports the narrative clearly and effectively. Created using Adobe Photoshop and Procreate.
Professional packaging design for wellness, skincare, snacks, and other product categories, created fully from scratch. From concept and ideation to logo creation and final design, every project is developed with original, non-AI visuals. Ensuring copyright-safe, market-ready packaging that helps your brand stand out with confidence.

Work experience

Visual Designer (Illustration & Graphic Design) Kalpanika Studio - Sep 2012 - Apr 2026
Ismedy Prasetya, professional visual designer with 10+ years of experience (since 2012), creating story-driven, market-ready visuals for publishing and commercial branding, with publications internationally via Amazon and through local publisher.
Senior Illustration Lead Tentang Anak - Sep 2023 - Nov 2025
Creative illustration lead with experience shaping concepts, key visuals, and brand-aligned artwork from ideation to launch. Skilled in leading teams, managing workflows, refining visuals through feedback, and driving consistent, innovative artworks
Art Director ASTRO - Feb 2022 - Mar 2023
Creative designer experienced in packaging, campaign visuals, and brand storytelling. Skilled in turning ideas into market-ready assets, collaborating across teams, and creating audience-focused work, with 2 awards for Astro’s Magical Shopping campai
Associate Creative Manager PT. PAYFAZZ TEKNOLOGI INDONESIA - Jun 2017 - Feb 2023
Creative strategist and visual designer with experience in branding, campaign messaging, social media, and video content. Skilled in trend analysis, concept development, final creative direction, and mentoring teams to deliver strategic visual work.