A local business in Australia had an incomplete Google Business Profile, no photos, wrong category, no description, zero reviews strategy. I rebuilt the entire profile from scratch: optimized category, keyword-rich description, photo strategy, and a review collection system. Businesses like this lose walk-in customers daily simply because Google can't recommend them.

I audited a small fashion brand's Instagram and found they were using oversaturated hashtags with 10M+ posts, meaning their content was buried in seconds. I replaced their strategy with a targeted mix of niche, mid-range, and location hashtags. The result: content that stays visible longer and reaches people who actually buy.

I studied a live Shopify store as a potential buyer and identified 3 critical gaps hurting their conversions, no social proof on product pages, weak brand story, and zero trust signals at checkout. I documented each issue with a specific fix and estimated revenue impact. The store was losing customers at the decision stage without knowing it.