Strategic Brand designer | Strategically & Visually Turning Businesses into Outstanding Brands

Hi, I am Marc-Aurel a graphic designer with 5 years of experience specialised in Strategic Brand Design, speaking French and English.

What I do exactly:

I design strategy-based logos and relevant visual identity elements including color palettes, layouts, patterns, photography style, iconography, typography for brands.
I develop innovative brand strategies to enhance clients' market presence.
I craft impactful taglines and messaging examples to communicate brand identity effectively.
I implement the new visual identity across the brand's marketing materials, including print collateral, social media content, and customizable templates.

Most projects I work on are successful because they start with a clear strategy, in-depth research, and careful planning.

Focus areas: ✅ Brand Strategy ✅ Logo Design ✅ Brand Identity ✅ Packaging Design

The content written by the seller has been automatically translated.

Skills

I collaborated with Cycle Together’s founders to design the logo of their new brand. Cycle Together will be a directory for all cycling clubs in the UK as well as an educational / informational website which will include recommended equipment to buy.
The goal was to make a visual identity that will attract a diverse audience, be inclusive of all races, genders, and types of cyclists. My role was to design this brand's logo, colour palette, and define the typefaces.
I was asked to establish its creative brand strategy, create its logo and visual identity sytem.
My objective is to design distinctive verbal and visual elements so that customers can easily identify, recognize and remember the BSB brand’s experience. I also aim to create a coherent brand image that emphasizes its values, enabling BSB to stand out and better position itself in the market.