Are you launching Google Ads for your online shop and not sure where to start?
A poorly configured campaign can burn through your budget without generating any sales.
For an e-commerce site, the choice of keywords, tracking, product feeds and campaign settings is crucial right from the start.

I can set up a Google Ads campaign for your e-commerce business, configured and ready for optimisation.

As a freelance SEA manager with experience managing e-commerce accounts in France and Germany, I create campaigns designed to drive relevant traffic and facilitate monthly optimisation.

You provide me with:

- your e-commerce site
- the products to be promoted
- the target country or countries
- your monthly budget

Campaigns can be created in French or German (experience in the FR / DACH markets), as well as in English and Spanish.

Campaign types: Search, Display, Shopping, Performance Max.

-- What is included in campaign creation:

- Creation of a Google Ads campaign (Search, Shopping, Display or Performance Max as appropriate)
- Configuration of up to 3 ad groups
- Creation of e-commerce-specific ads
- Research and selection of relevant keywords
- Geographical and linguistic targeting
- Setting up relevant audiences
- Choice of bidding strategy
- Verification of conversion tracking (or recommendations)

Included:

- Creation of ad extensions tailored to your shop
- Advice on key points to follow


Once the campaign has been set up, the key areas for optimisation are:

search term analysis
keyword optimisation
ad improvement
bid adjustments
Shopping / Performance Max optimisation

To this end, I offer a monthly optimisation package.

-- Recommended option

Monthly Google Ads E-commerce Optimisation Package

Query analysis
Keyword addition / exclusion
Ad optimisation
Bid adjustments
Performance tracking

Regular optimisation generally helps to improve ROAS and profitability in the long term.