How much does a freelancer charge to manage an Amazon Ads campaign?

Offers to create, manage or optimize a campaign, mostly for a KDP book, sit at the low end of the price range. Note that the ad budget isn't included: clicks are paid directly to Amazon from your account, within the daily budget you set. Every offer shows its price before you order, and options can be added.

How long does it take to optimize an Amazon KDP ad campaign?

Allow several weeks: campaign management often runs for about three weeks. The ads first need to run long enough to collect clicks, then the keywords that cost money without selling are cut and bids are raised on those that convert. Simply setting up a campaign or running an audit is quicker, and each offer shows its delivery time.

Automatic or manual Amazon Ads campaign: which should you choose?

Usually both. An automatic campaign lets Amazon choose the searches and products where your book appears: it helps you discover the keywords that work. A manual campaign targets the keywords or books you choose, with a bid for each, and can be fine-tuned. A common approach is to run both, then move the best keywords from the automatic campaign to the manual one.

What information and access should you give an Amazon Ads freelancer?

The book's title and ASIN, your target readers, a few comparable books, the maximum budget you're willing to spend and what you earn per sale. For access, ask the freelancer how they work: when possible, a user invitation to your Amazon Ads console is better than sharing your password. That way the account and its data stay yours after the job.

How do you know if an Amazon KDP ad is profitable?

Look at the ACOS, which is ad spend divided by the sales generated by the ads. If the ACOS stays below the share of the price you earn on each sale, the ads bring in more than they cost. Ads can also have indirect effects, such as sales of other books in the series or pages read on Kindle Unlimited. However, no campaign guarantees a number of sales.

How do you choose a freelancer for your Amazon Ads campaigns?

Ask how they track results: which figures they send you (clicks, sales, ACOS) and how often. Also check that they've already run campaigns for books similar to yours, whether a novel, a how-to guide or a children's book. As for reviews, more than 45 were left for Amazon advertising services in the last 12 months, and 99% are positive.

Amazon Ads campaign management

Get your book in front of readers searching for your topic

On Amazon, a new book stays invisible until it has sales; advertising brings its first readers. On ComeUp, freelancers create and manage Amazon Ads campaigns, mostly for KDP paperbacks and Kindle books, and audit and optimize existing campaigns. 99% of the 45+ reviews left in the last 12 months are positive.

See also: Amazon KDP, Amazon visuals and Amazon listings.

Services Freelancers