🍁 Entrepreneurship is seeing opportunity where others see obstacles.

Attention: The business model explains how the company intends to make money while the business plan explains how the business model will be implemented and offers a financial study of the business creation or takeover project. The two notions are not exactly the same things.

A business model, also called an economic model or business model, describes precisely how your company will make money. In practice, this comes down to defining what you are going to sell, to which customers, for what purpose, in what way and for what benefit.

Its function is to describe the way in which a company creates value and thus ensures its own sustainability. It is the concrete translation of the entrepreneur's initial “good idea”, and the way in which he will exploit it on the market. Very concretely, this reflects the way in which the company does business.

It answers the following questions:

➡️ What product or service is offered?

➡️ What is the added value of this product or service compared to the competition?

➡️ What is the intended target?

➡️ How to reach it?

➡️ What means should be put in place to create the product or service?

➡️ What are the main expenses and revenues generated by the activity?

The business model is therefore not only a description of the economic flows of the company, but also makes it possible to determine whether the proposed offer meets truly existing customer needs. It also explores different ways to differentiate yourself from the competition.

First, who am I?

My name is Paul, I am a financial auditor with extensive experience in the field of accounting and financial management on the one hand and in webmaking on the other. I obtained my master's degree in business financial management accounting. Two years later, I obtained my professional license in marketing.

Thanks to my work-study experience in different accounting and marketing fields, I have an in-depth understanding of business financial management and accounting standards.
I am always ready to discuss and work on your project with you.
Additionally, my professional experience has equipped me with project management and communication tools, as well as data analysis skills.

Any entrepreneur who begins a new project must be able to plan it, and therefore think about it over the long term. Of course, it is much easier to create a business model when you already have experience in the relevant market.

However, it can be just as beneficial to have no experience in the field: without preconceptions or prejudices, you will undoubtedly be able to better adapt an aging model to market developments!

When should I create my company's business model?

For a company that is still in planning, the business model follows the market study, and makes it possible to specify the functioning of the company with concrete data.

Before its creation, the company needs to position itself on a market and its founders must understand its “internal mechanics” to be able to ensure its sustainability.

The business model has four main pillars:

✓ The value proposition
The company's value proposition is what we offer as value creation to the customer (What customer needs will we satisfy? What product or service will we sell to the customer?).

✓ customers and their segmentation
The part devoted to customers explores in particular the segmentation of the latter, by describing the different personas (types of customers) and their preferences.

✓ Resources
The resources part describes the company's suppliers and partners, as well as the materials and resources with which the company is supplied.

✓ Distribution channels
Distribution and customer relations channels: this part analyzes through which channel(s) the customer can approach the company, and how they can stay in contact with it.

What about the canva business model?

The canva business model is a table made up of 9 sections, each of which describes a specific aspect of how the company operates.

Very visual, the Canva business model is very practical for getting an overview at a glance of the company's business model. It is a structured, logical, complete format that allows you to have a clear vision of the future business.
It is presented in the following form:

1. Key partners

The company's key partners are the people with whom you can develop your product or service offering.

2. Key activities

Key activities describe precisely the actions you need to do to keep the business running.

3. Key resources

This section talks about the means, material or intangible, that the company needs to satisfy the value proposition and therefore customer expectations.

4. The value proposition

This is the section that describes your offer, that is to say the solution to a problem or the satisfaction of a customer need. The value proposition is closely linked to the definition and targeting of the customer.

5. Customer relations

Customer relations describe the privileged relationship you will have with your customers, based on segmentation.

6. Acquisition and distribution channels

Describing customer acquisition and distribution channels is essential to knowing how to reach the customer. How will the customer be in contact with your products or services.

7. Customer segmentation

This is one of the most important sections. Indeed, clearly defining customer segments, as well as distinguishing them from users (who use products or services without purchasing), will allow you to clarify the company's purpose.

8. The cost structure

The cost structure consists of the description of fixed costs (income, rent and other expenses excluding turnover which cannot be reduced) and variable costs (costs linked to the evolution of the company's activity such as the costs of purchasing raw materials or goods), allows you to plan the necessary expenses according to their type.

9 Revenue streams

Finally, the income stream refers to the generation of cash inflows by the company on an occasional or regular basis, fixed or variable.

What do I offer you?

• The table must fit on a single page in PDF or Excel format.

For any questions, please contact me. We will be happy to discuss your project.

I improve the commercial and marketing aspects of your business model.

• I carry out competitive and environmental analyzes
• SWOT analysis (opportunities/threats and strengths/weaknesses) of your project to crystallize the decisions you make
• Identification of problems and needs of your customers and transform them into opportunities
• Identification of the key success factors of your market and help you determine your initial marketing positioning
• Analysis of existing offers and how your value proposition differs
• Listings of competitive advantages that can position you
• Listings of the different actions that can be implemented for your commercial strategy
  DELIVERY: a document in pdf or word format

👋👋 Kind regards, Paul.