How much does a freelancer charge to run a LinkedIn Ads campaign?

The price depends on what's included, such as setting up the campaign, writing the ads and following the results, and options can be added. Keep in mind that the ad budget, meaning what LinkedIn charges to show your ads, is usually paid separately, directly to LinkedIn: check this in the offer description.

LinkedIn Campaign Manager: what is it for and how do you give access?

Campaign Manager is LinkedIn's tool to create campaigns, set the budget and track results. Most ad formats also require a LinkedIn Page linked to the ad account. To let a freelancer run your campaigns, add them as a user of the ad account with a suitable role, and never share your password.

LinkedIn Ads or Facebook Ads: which should you choose to reach B2B clients?

It depends on your clients. If you're targeting specific people by job, seniority, industry or company size, LinkedIn Ads lets you reach them directly. However, if you sell to consumers, Facebook and Instagram are usually a better fit, and Google Ads works best when your clients are already searching for your service.

What should you give a freelancer for a LinkedIn Ads campaign?

Your goal (leads, website visits, event sign-ups), the audience (job titles, industries, company size, countries), the planned ad budget, your visuals and the page clicks should lead to. To count the leads you get, the freelancer can install the LinkedIn Insight Tag on your website: in Europe, it should only fire once the visitor has agreed through your cookie banner.

What should you ask a LinkedIn Ads consultant before ordering?

Ask for examples of B2B campaigns they've already run, how they choose the targeting and which figures they'll send you: cost per lead, click-through rate, number of leads. A good consultant also talks about your offer and your landing page, not just the settings. The Contact button, on the service page and on the profile, lets you discuss this before you order.

LinkedIn Ads campaign management

Reach decision-makers by job title, industry and company size

LinkedIn Ads costs more per click than other networks, but it's the only one that targets this precisely by role and company. Set up well, it's mostly used to generate qualified B2B leads. On ComeUp, freelancers create and manage your LinkedIn Ads campaigns. In the parent category, LinkedIn, 99% of reviews from the last 12 months are positive.

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LinkedIn Ads campaign management

Reach decision-makers by job title, industry and company size

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