Client Video Strategy Map
PHASE 1: FOUNDATION
Goal: Understand the brand and audience

Identify Brand Voice & Goals
Who are you? What’s your mission?

Define Target Audience
Who are we speaking to?

Choose Main Platforms
YouTube, TikTok, Instagram, LinkedIn?

PHASE 2: STRATEGIC STRUCTURE
Goal: Build a content system

Create 3–4 Content Pillars
Example: Education, Entertainment, Promotion, Personal Story

Define Video Types & Frequency
Shorts (3x/week), Long-Form (1x/week), Stories (daily)

Select Tools
Editing: Premiere Pro / CapCut
Planning: Notion / Trello
Scheduling: Buffer / Meta Suite

PHASE 3: PRODUCTION PIPELINE
Goal: Build a smooth system to produce content

Plan & Script
Weekly content ideas and writing

Client Shoots Video
(or sends raw footage to you)

You Edit Video
Add captions, cuts, music, effects

Client Reviews + Approves

Schedule + Post Content

PHASE 4: GROWTH + FEEDBACK LOOP
Goal: Improve performance each month

Track KPIs: Views, Engagement, Growth

Adjust Strategy Based on Analytics

New Ideas & Experimentation Each Month




Pricing Options
Pro Plan – $1,153.81–$1,398.56/month
12–16 short videos + 4 long-form videos/month

Full strategy roadmap + content pillars

Content calendar, scripting help

Platform optimization

Monthly performance review & adjustment



Premium – $2,330.93+/month
Everything in Pro +

Full content strategy & branding

Community engagement help

Managing uploads + scheduling

Analytics report + marketing suggestions