This project presents the rebranding of Le Jasmine Restaurant, nestled within the historic Art Deco setting of Hôtel & Spa Le Doge in Casablanca. The main goal was to create a cohesive visual identity that reflects the sophisticated atmosphere of the place — combining traditional Moroccan heritage with refined, timeless elegance.

As part of the rebranding, the brand mark was refined, the typography was updated to blend classic and modern cues, a rich and warm color palette was selected, and custom patterns along with additional brand identity elements were developed. The visual language combines contemporary design standards with historical Moroccan motifs, creating a distinctive and cohesive brand character across menus, signage, and digital touchpoints.

Complexe La Cassia is a cornerstone of Cabo Negro’s luxurious coastal landscape. Nestled in the heart of M'diq, Morocco, it directly influences the region's premium hospitality scene, offering guests an elegant atmosphere, equestrian experiences, and panoramic views of the Mediterranean. A true symbol of exclusivity and serenity, it provides an exceptional retreat for those seeking comfort and high-end living. With the desire to elevate its visual narrative, an opportunity emerged to reveal a new layer of this destination's legacy. Transitioning from a standard corporate presence, the brand has evolved into a highly curated, editorial expression while preserving its essence. It was the perfect moment to completely redesign the complex's image and introduce a sense of minimalist luxury, echoing the sophisticated aesthetic of a high-end coffee-table book.

At the heart of it all, the concept of a "Mediterranean Sanctuary" translates to a new way of experiencing La Cassia: a place where t

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