This project focused on designing an Email Marketing Roadmap for a service-based astrology business.

The goal was to create a more intentional customer journey that guides subscribers from their first interaction to becoming long-term clients.

The roadmap included: • Customer journey mapping • Audience segmentation strategy • Welcome email strategy • Booked client nurture strategy • Campaign recommendations • Recommended email flows

Instead of focusing only on writing emails, this project looked at the complete customer journey to identify opportunities, improve subscriber engagement, and create a more structured email marketing system.

The final deliverable is a customized Email Marketing Roadmap that includes your customer journey, email strategy, audience segmentation, welcome strategy, nurture strategy, and campaign recommendations.

This project showcases a welcome email automation flow created for a creative interior brand.

The goal was to introduce the brand, build trust with new subscribers, and guide them toward taking the next step through a calm and intentional email experience.

The flow consists of a 4 email sequence, including a welcome message, brand story, value driven content, and a soft closing invitation.

Each email was designed with a clean structure, clear messaging, and an aesthetic layout aligned with the brand identity.

The automation was set up and structured using MailerLite.