This project highlights a conversion-focused Google Ads strategy created to attract motivated real estate sellers actively looking to sell their properties quickly.

The objective was to generate high-intent seller leads by targeting homeowners searching for fast, hassle-free property selling solutions. A keyword-driven search campaign was structured around motivated seller intent, including terms related to selling houses fast, cash home buyers, and real estate selling solutions.

I handled complete campaign planning, including keyword research, ad copy creation, conversion tracking setup, and landing page alignment. The ads were optimized to capture qualified seller inquiries while filtering out low-quality or irrelevant traffic.

Audience targeting and bid strategies were continuously refined to improve lead quality and cost efficiency. Clear call-to-actions and trust-focused messaging were used to encourage homeowners to submit inquiries with confidence.

This project showcases a complete social media marketing and lead generation strategy designed for a cosmetic treatment clinic offering aesthetic and beauty services.

The goal of this project was to increase brand trust, online visibility, and high-quality inquiries for cosmetic treatments such as skin care, aesthetic procedures, and non-surgical beauty solutions.

I developed a tailored social media strategy focused on audience research, content planning, and conversion-oriented messaging. The approach included educational content, trust-building visuals, before/after-style creatives, and promotional campaigns aligned with premium cosmetic services.

Targeted Facebook and Instagram ads were structured to reach local, high-intent audiences actively searching for cosmetic and aesthetic solutions. Lead-focused creatives and optimized call-to-actions were used to encourage inquiries while maintaining a professional and ethical brand image.

This project demonstrates my ability to create

Client: Dental Clinic (General & Cosmetic Dentistry) Goal: Generate qualified patient appointment requests through Google Ads.

Challenge: The client had no structured Google Ads campaign. Their previous ads had generic copy, poor keyword targeting, and zero conversion tracking — making it impossible to measure patient leads.

My Approach: • Built a full Google Search campaign targeting high-intent dental patient keywords • Wrote healthcare-compliant ad copy focused on patient trust and appointment booking • Set up conversion tracking for phone calls and form submissions • Applied location targeting to reach patients within the clinic's service area • Added an extensive negative keyword list to eliminate wasted ad spend • Optimised bids weekly based on performance data

Results Achieved: ✔ 22,500 Total Clicks ✔ 794 Phone Calls (direct patient calls) ✔ 942 Conversions (appointment requests) ✔ $2.05 Average CPC (industry avg: $5–$15) ✔ 6.65% CTR (industry avg: 2–3%) ✔ 1,736 Total Patient

Managed Google Ads Performance Max campaigns for eCommerce stores and local businesses, delivering measurable ROAS improvements and lower cost-per-conversion across multiple industries.

🛍️ Case 1 — Fashion & Apparel (eCommerce) Client had broken conversion tracking, $1.20+ CPC, and ROAS below 150%. I built a full PMax campaign with custom audience signals, GTM purchase tracking, and Target ROAS at 300%. Result: 718 purchases | $0.80 avg. CPC | 143K clicks | $114K spend

🇸🇪 Case 2 — Multi-Product Store (Sweden) 6 unstructured campaigns with SEK 427+ cost/conversion and weak audience signals. I restructured everything under a unified PMax strategy with product-category asset groups. Result: Cost/Conv dropped SEK 427 → SEK 365 (-14%) | Conv. Value grew SEK 163K → SEK 206K (+26%) | 378 purchases

📍 Case 3 — Local Business Search-only setup with $0.70+ CPC and no ROAS target. I launched a PMax campaign with local audience signals and 1,000% Target ROAS. Result: CPC reduced to $