Market Research Expert | Market Intelligence, Validation & Growth Strategy

I am the Founder of a market research firm with 9 years of experience and specializing in data-driven market intelligence, business validation, and growth strategy. I hold a Master of Science in Marketing and an MSc in Marketing, Innovation and Technology from the University of Nairobi.

Specializations: • Market Research & Competitive Analysis • TAM, SAM & SOM Market Sizing • Customer & Consumer Insights • Industry & Trend Analysis • Go-to-Market Strategy • SWOT & Opportunity Assessment

Portfolio

Market Intelligence & Strategic Feasibility Study: Brand Launch (EU)
Conducted a data-driven commercial viability and market entry assessment for an affordable premium fragrance brand targeting France and Luxembourg.
CORE DELIVERABLES & METHODOLOGIES
Strategic Frameworks
Executed a comprehensive SWOT Matrix and 6-dimension PESTEL analysis to navigate EU regulatory standards, including Regulation 1223/2009 and CPNP requirements.
Market Sizing Analysis
Quantified a €2.8 Billion TAM into a realistic €150,000 SOM target by evaluating regional consumer trends using Google Trends data.
Competitive Intelligence
Utilized Porter’s Five Forces to evaluate entry barriers against luxury competitors and mapped direct-to-c

Mes services

Commande en cours 0

Vente au total 0

Vendeur depuis sept. 2026

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PeterMuru

I will conduct market research and competitive analysis with swot and market sizing

À partir de 16,28 $US
1 / 5
PeterMuru

I will conduct african market research and strategic country feasibility analysis

À partir de 16,28 $US

Compétences

Automatisation marketing
Stratégie marketing
Remarketing

Expériences professionnelles

Top Tier Market Research and 360 Business Strategy Peter K - Depuis août 2017
Lead Market Researcher Sagaci Research - août 2017 - déc. 2024
Lead Market Researcher at Sagaci Research (2017–2024). Directed 100+ East African consumer & retail tracking projects. Managed SagaPoll mobile panels and field teams. Delivered high-accuracy data & market-entry strategies.

Diplômes et certifications

msc in marketing, innovation and technology University of Nairobi ‐ déc. 2022
master of science in marketing University of Nairobi ‐ déc. 2017