This is an example of brand storytelling across multiple pages.

The original project this sample is based on started with a request for product listings. The client was using AI-generated sales copy, but found traffic was slow and conversions were nonexistent. Early on, I realized there was no clear brand identity and therefore no way to establish a real relationship with customers or differentiate from competitors.

In a brief talk with the client, I uncovered a strong sense of regional pride. You’ll see mentions of Finland and Finnish culture throughout this sample; this echoes how the client’s nationality became the backbone of their brand identity. We decided to focus on short, punchy paragraphs and keep text to a minimum. The brevity makes it readable while still clearly communicating brand values and culture throughout.

*This is just a sample; all product names, trademark images, and identifying copy have been changed.

I took an Amazon ad that was not very well-written or trustworthy and rewrote it in a way that would motivate buyers to make the purchase. My focus was on correcting inaccuracies, communicating value, and reworking the listing to sound more natural.