Simple designs with strong conversion

I help businesses go from "we need a website" to a store or site that's actually built to convert plus the visuals to back it up.

What I do:

Website design & development (Wix, Shopify, Squarespace, Wordpress)
Shopify store setup & product page optimization
Graphic design (Canva) — logos, social media graphics, branding, marketing materials
Full brand + web packages for businesses starting from scratch

I focus on design that's clean, functional, and easy for customers to navigate — not just something that looks nice in a screenshot. Every project starts with understanding your business and who you're trying to reach, so the end result actually works for you.

Got a site that needs a refresh, or a brand starting from zero? Let's talk.

Portfolio

Designed a premium e-commerce site for a NYC-based artisanal cookie and coffee brand. Homepage leads with high-impact product photography, dual shop entry points (cookies vs. gift boxes), and a press/media trust bar (NYT, Forbes, Thrillist) to establish credibility. Includes a dedicated gifting section, best-seller product grid with pricing, and a brand story block reinforcing the "independent roasters and bakers" identity. Built to convert food-lovers while keeping the layout clean and visually indulgent.
Designed a beauty and cosmetics Shopify store combining bold promotional banners with an editorial, brand-story feel. The homepage features rotating offer banners, curated "shop by category" tiles, press/media trust badges (Vogue, Forbes, Cosmo), and customer testimonial sections to build credibility. Layout balances high-conversion sale messaging with a premium, heritage-brand aesthetic.
Built a bold, modern portfolio site for a video and photography production studio. Homepage opens with full-width video/photo storytelling, a rotating case-study carousel, and a color-blocked services grid (video, photography, non-profit/docu, animation). Included a "meet the team" section to humanize the brand and a clear call-to-action block ("book a call") to drive client inquiries. Designed to feel cinematic and confident, matching the agency's creative positioning.
Built a vibrant, sale-focused fashion storefront for men's and women's apparel. Homepage highlights seasonal sale campaigns, tiered discount codes, shop-by-category navigation, and a best-seller grid with live pricing. Included a "family brands" section to cross-promote sister labels, driving multi-brand discovery from a single storefront.
Designed an inclusive, elevated shopping experience for a plus-size fashion brand. The homepage uses a seasonal "edit" theme (Winter Cozy) with lifestyle hero imagery, curated trending pieces, and a dedicated multi-brand showcase grid. Layout emphasizes sophistication and comfort-driven merchandising over aggressive discounting.
Created a warm, community-driven Shopify store for a small women's boutique. Features a lifestyle-led hero image, dense new-arrival product grid, an "About Us" brand story section, and a "Shop In-Store" locator to bridge online and physical retail. Includes Instagram feed integration to reinforce local, personal brand presence.
Designed a playful, high-conversion Shopify store for a kids' and family clothing brand. Homepage features rotating sale banners (up to 50% off), WhatsApp ordering and cash-on-delivery badges for regional buyers, product grids organized by collection, and customer review carousels to build trust for parent shoppers.