As a freelance consultant specialising in Google Ads acquisition, I help e-commerce businesses and SMEs to sustainably improve the performance of their campaigns through structured, data-driven monthly optimisation.

Unlike automated or standardised management, I work with a limited number of clients to ensure individual monitoring, in-depth analysis and data-driven optimisation decisions. Multilingual in FR, DE, EN and ES, I specialise in French- and German-speaking markets – an interesting combination for the European expansion of your shop.

My approach is based on methodical monthly optimisation, with concrete actions on the following levers:

• Overall account performance
Analysis of key KPIs (CPA, ROAS, conversion rate, basket value, volume)
Identification of budget losses and scaling opportunities
Reallocation of budgets according to actual profitability

• Ads and creatives
Continuous testing of titles, descriptions and assets
Tested framework for RSA writing

• Keywords and queries
Regular cleaning of search terms
Addition of keywords with commercial potential and exclusion of irrelevant queries

• Audiences
Segment optimisation (remarketing, in-market, custom, first-party data)
Performance analysis by device, location and user profile
Audience strategies to increase conversion rates

• Bid adjustments
Adjustments based on device, time, audience and location
CPA/ROAS control using business logic, not just algorithms

My main advantage: a cross-channel e-commerce vision.
I combine experience in SEA, SEO and CRO to improve not only campaigns, but also conversion rates and overall profitability.

Price indicated for approximately eight hours of work per month. Ideal for smaller budgets.

Monthly optimisation levers (as needed):

> campaign structure

> keywords and queries

> adverts

> audiences

> bids

> tracking and conversions

This service is designed to be renewed ideally every month in order to achieve lasting results.