I will optimize your E-commerce Google Ads campaigns - French & DACH markets

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Proposé par Ophelie_Hd •Online marketing specialist E-commerce - SEO Google Ads Multilingual Spe. markets FR DE. Professionnel Vente au total 0

As a freelance consultant specialising in Google Ads acquisition, I help e-commerce businesses and SMEs to sustainably improve the performance of their campaigns through structured, data-driven monthly optimisation.

Unlike automated or standardised management, I work with a limited number of clients to ensure individual monitoring, in-depth analysis and data-driven optimisation decisions. Multilingual in FR, DE, EN and ES, I specialise in French- and German-speaking markets – an interesting combination for the European expansion of your shop.

My approach is based on methodical monthly optimisation, with concrete actions on the following levers:

• Overall account performance
Analysis of key KPIs (CPA, ROAS, conversion rate, basket value, volume)
Identification of budget losses and scaling opportunities
Reallocation of budgets according to actual profitability

• Ads and creatives
Continuous testing of titles, descriptions and assets
Tested framework for RSA writing

• Keywords and queries
Regular cleaning of search terms
Addition of keywords with commercial potential and exclusion of irrelevant queries

• Audiences
Segment optimisation (remarketing, in-market, custom, first-party data)
Performance analysis by device, location and user profile
Audience strategies to increase conversion rates

• Bid adjustments
Adjustments based on device, time, audience and location
CPA/ROAS control using business logic, not just algorithms

My main advantage: a cross-channel e-commerce vision.
I combine experience in SEA, SEO and CRO to improve not only campaigns, but also conversion rates and overall profitability.

Price indicated for approximately eight hours of work per month. Ideal for smaller budgets.

Monthly optimisation levers (as needed):

> campaign structure

> keywords and queries

> adverts

> audiences

> bids

> tracking and conversions

This service is designed to be renewed ideally every month in order to achieve lasting results.

I will optimize your E-commerce Google Ads campaigns - French & DACH markets

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Ophelie_Hd

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Professionnel Commande en cours 0 Vente au total 0 Vendeur depuis
Professionnel Commande en cours 0 Vente au total 0 Vendeur depuis

Online marketing for E-commerce (B2B & B2C) - SEO & Google Ads I help e-commerce businesses improve visibility, qualified traffic and revenue through a pragmatic combination of SEO and Google Ads. My approach focuses on measurable business objectives, realistic priorities and continuous optimization rather than one-off changes. Google Ads >> Audit of existing accounts and campaign structure Campaign creation and optimization (Search & Shopping, PMax if appropriate) Suitable for young or growing accounts. With product-level taken into account (seasonality, search intent, contribution margins when cost data is available). Tracking review (GTM Conversion Linker and basic conversion setup) 3-month agile roadmap with documented monthly tests Basic CRO recommendations to improve Quality Score, landing page relevance and conversion potential SEO > On-page SEO optimization Keyword research and keyword repositioning Topic clusters and website structure Essential technical SEO monitoring (crawlability, indexation, canonicals, meta tags and key technical checks) Content priorities aligned with search intent and commercial objectives Reporting & Business Focus >> Reports focused on business impact rather than vanity metrics Performance monitoring with emphasis on POAS / profitability whenever data allows Cross-channel analysis in GA4 when tracking is available Recommendations prioritised according to expected business impact Version française Consultante SEO & Google Ads spécialisée E-commerce (B2B & B2C) J'accompagne les e-commerçants dans le développement de leur visibilité, de leur acquisition et de leur chiffre d'affaires grâce à une approche combinant SEO et Google Ads. Mon objectif est de prioriser les actions ayant le plus d'impact business, avec une démarche progressive, mesurable et adaptée aux ressources de chaque entreprise. Google Ads >> Audit de comptes existants et de la structure des campagnes Création et optimisation de campagnes Search et Shopping (PMax et Display si approprié). Aussi accompagnement des comptes récents ou en phase de croissance. Niveau des produits pris en compte (saisonnalité, intentions de recherche, marges de contribution lorsque les données de coûts sont disponibles). Vérification du tracking (Conversion Linker GTM et configuration de base) Roadmap agile sur 3 mois avec tests mensuels documentés Recommandations CRO pour améliorer le Quality Score, la pertinence des pages et les conversions SEO > Optimisation SEO on-page Recherche et re-ciblage de mots-clés Structuration en clusters thématiques Suivi des fondamentaux techniques (crawl, indexation, balises meta, canoniques et contrôles essentiels) Priorisation des contenus selon l'intention de recherche et les objectifs commerciaux Reporting & vision business Rapports simples Suivi de la rentabilité (POAS) lorsque les données sont disponibles Analyse cross-canal dans GA4 si le tracking le permet Recommandations classées selon leur impact business attendu

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